Impressions - October 2018 - 35
Figure 5
Erich Campbell's "GlitterFlake Chili" has added value
that should reflect the additional
labor, materials and more.
amount of setup and no cutting (see Figure 5).
It was used to test both how well the white
polyester glitter material would accept sublimation and to dial in the settings needed
to offer the process to clients.
"This setup was incredibly quick to execute,
as the images were very lightly processed stock
photos paired with a simple, single-color embroidery treatment," Campbell says. "With
the rip-away appliqué material, it didn't really
need much in the way of special digitizing,
aside from making sure to leave an open space
and perhaps having a placement stitch line to
show where the design must align."
With considerable added value, this design's
price should reflect the required additional
labor, materials and setup time, as well as an
extra heat-press cycle for the Glitter-Flake
appliqué's initial image print, embroidery and
image cleanup.
Campbell created "The Top Decorator" (see
Figure 6) for an industry contest. It involved
adding screen printing and embroidery to a
travel- and balloon-themed design to achieve
a more complex, multimedia image.
"The 'passport stamp' was digitized in an
open, single-color style to match the print
and to allow the addition of texture without
obscuring the background image," he says.
Instead of technique, labor should be the
primary factor considered in pricing this
finished product. Since it features a handattached, screen-printed patch and multiple
small hoopings, it would be considerably
more expensive to produce than a design
that consisted solely of screen printing or
embroidery.
None of the work was incredibly time consuming, Campbell says, since the parameters set
by the contest were limited and stitch counts
kept to a minimum. However, the multiple
treatments can add a lot of labor cost to a
project like this. The unique look - its perceived value - would increase the price.
Alice Wolf is manager of education and publications
for Madeira USA. She began doing marketing and
public relations for the art industry in New York, and
then migrated north to Madeira's New Hampshire
headquarters. For more information or to comment
on this article, email Alice at awolf@madeirausa.com.
Use Info*Action #9 at impressionsmag.com/infoaction
OCT./NOV. 2018
P.35
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Impressions - October 2018
Table of Contents for the Digital Edition of Impressions - October 2018
Impressions - October 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
The New ‘Everyday’ Wear
Breakdown: Digital DTG Printing on Cotton/Modal
Score More with Shipping
The Mixed-Media Advantage
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Direct-To-Garment
Ad Index/Classifieds
Impressions - October 2018 - Intro
Impressions - October 2018 - CT1
Impressions - October 2018 - CT2
Impressions - October 2018 - Impressions - October 2018
Impressions - October 2018 - Cover2
Impressions - October 2018 - 1
Impressions - October 2018 - Contents
Impressions - October 2018 - 3
Impressions - October 2018 - 4
Impressions - October 2018 - 5
Impressions - October 2018 - First Impressions
Impressions - October 2018 - 7
Impressions - October 2018 - From the Show Director
Impressions - October 2018 - 9
Impressions - October 2018 - Overheard
Impressions - October 2018 - 11
Impressions - October 2018 - 12
Impressions - October 2018 - 13
Impressions - October 2018 - 13a
Impressions - October 2018 - 13b
Impressions - October 2018 - First Look
Impressions - October 2018 - 15
Impressions - October 2018 - Scene at ISS
Impressions - October 2018 - 17
Impressions - October 2018 - On Design
Impressions - October 2018 - 19
Impressions - October 2018 - The New ‘Everyday’ Wear
Impressions - October 2018 - 21
Impressions - October 2018 - 22
Impressions - October 2018 - 23
Impressions - October 2018 - Breakdown: Digital DTG Printing on Cotton/Modal
Impressions - October 2018 - 25
Impressions - October 2018 - Score More with Shipping
Impressions - October 2018 - 27
Impressions - October 2018 - 28
Impressions - October 2018 - 29
Impressions - October 2018 - The Mixed-Media Advantage
Impressions - October 2018 - 31
Impressions - October 2018 - 32
Impressions - October 2018 - 33
Impressions - October 2018 - 34
Impressions - October 2018 - 35
Impressions - October 2018 - Shop Talk
Impressions - October 2018 - 37
Impressions - October 2018 - Embroidery Production
Impressions - October 2018 - 39
Impressions - October 2018 - 40
Impressions - October 2018 - Screen Printing Graphics & Design
Impressions - October 2018 - 42
Impressions - October 2018 - 43
Impressions - October 2018 - Direct-To-Garment
Impressions - October 2018 - 45
Impressions - October 2018 - 46
Impressions - October 2018 - Ad Index/Classifieds
Impressions - October 2018 - 48
Impressions - October 2018 - Cover3
Impressions - October 2018 - Cover4
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