Impressions - May 2019 - 22

The Game Changer
At Kornit Digital's recent Discover event, held at the company's North American headquarters
in Englewood, New Jersey, it unveiled Kornit NeoPoly technology, which is the industry's
first digital, industrial process for high-quality DTG printing on polyester. Impressions
was honored to be a part of the event, with editor-in-chief Marcia Derryberry speaking on a
panel about direct-to-garment (DTG) trends.
Polyester is the second-largest category in the overall T-shirt market, is key in the sports
segment, and is growing in the athleisure and functional-apparel segments. The fabric currently is printed predominantly by analog solutions, which creates major technological, cost
and sustainability challenges.
Kornit's NeoPoly technology is achieved by an innovative ink set, and a physical and chemical process specifically developed for low-temperature curing, and polyester-enhancing
functionalities developed to maintain fabric characteristics and provide superior fastness,
according to the company. This unique process prevents dye migration on polyester. The inks
are Oeko-Tex and Eco-Passport certified and do not contain PVCs or other toxic ingredients.
The first system equipped with the NeoPoly technology is the new Kornit Avalanche Poly Pro,
a member of the company's highly productive industrial platform. The single-step Poly Pro
allows for easy and cost-effective short runs and on-demand printing on polyester garments.
"Kornit is on a mission to reinvent the garment and textile printing industry with gamechanging technologies for growing market segments," says Omer Kulka, Kornit's vice president
of marketing and product strategy. "We continually work to break technology boundaries so that
our customers can innovate and open new markets and new business opportunities while being
more operationally efficient. The new NeoPoly technology is further proof of this innovation
and reinvention mission."
For more information, visit kornit.com. - M.D.

ly accepted accounting principles (GAAP). This
states that if you sell something, you then subtract
your costs and are left with a profit. However, for
many shops, that profit never materializes, as they
have too many expenses and financial challenges
that creep up and bite into it.
"Profit First" flips the script, asserting that when
the company sells something, the profit is subtracted first and allocated directly to the owner.
The business then must survive on what is left.
More shops are adopting this principle and securing more cash. This is an innovation that truly
is making a difference.
You can read about how this book has impacted
companies in the decorated apparel industry by
reading a two-part series in the May 2018 and
June/July 2018 issues of Impressions. 
Gilbert, Arizona-based Marshall Atkinson owns Atkinson
Consulting LLC. He focuses on operational efficiency;
continuous improvement and workflow strategy; business planning; employee motivation; management; and
sustainability. He also co-founded a decorated-apparel
industry sales and marketing education company called
Shirt Lab. For more information or to comment on this
article, email Marshall at marshall@marshallatkinson.com.

P.22

i m p r e s s i o n s m a g . c o m MAY 2019

Kornit recently debuted
its Avalanche Poly Pro, which
allows for cost-effective short
runs and on-demand printing
on polyester garments.

http://www.kornit.com http://www.impressionsmag.com

Impressions - May 2019

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