Impressions - May 2019 - 32

Q&A

AdvertoriAl

LAT Apparel
Address: 137 Leo Taylor Lane, Ball Ground, GA 30107
Phone: 800.414.5650 website: www.LATapparel.com

What differentiates your company in the marketplace?

LAT Apparel, and all of the five brands that live under our umbrella,
is focused on carving a unique niche in the wholesale apparel market
by providing the finest fabrics, greatest fits for every age and body
type, and "elevated basic" silhouettes.
In a world full of basics, we have taken the path of elevating our
styles with features and design details that set our garments apart
from the rest. Unique features like drop tail hems, side vents for
the perfect fit, contrast neck tapes, three-piece hoods, lap shoulder
construction and our new snap tape are just a few of the elevated
details you will find within the LAT brands going forward. These
elevated design elements offer you garments that have a higher-end,
retail feel - without the elevated price.

Briefly describe a product/innovation you would like to discuss
in this forum.

STYLE JUST GOT SAFER - IN A SNAP!
The Rabbit Skins brand has brought an exciting new innovation to
the infant and toddler apparel market with our new snap tape system.
The snap tape replaces metal snaps while providing a stronger, easier
way for dressing & diaper changes in all of our Rabbit Skins bodysuits. And that's exactly what you want for your little one - comfort,
safety, and no-stress wear.
The new snap tape includes plastic snap parts that are injection
molded to soft tape. Rabbit Skins has combined this technology with
design features that include a hidden closure with a soft touch and
feel for an elevated appearance.

How is technology playing a role in product development?

In an apparel world where being the leader in product is key, technology is at the forefront of offering garments that create a reason for
customers to want to buy one brand over another. The new snap tape
technology is the perfect example of this. Rabbit Skins has been the
leader in infant and toddler apparel since 1982 and after 20 years, we
saw a unique opportunity to take a great product and make it even better.
While safety in these garments is always at the top of the list when
developing apparel for children, comfort and ease of use is also extremely
important. The snap tape development has allowed us to build upon
all of those necessities while also offering the elevated appearance of
a hidden closure that you don't even find at higher end retail stores.
We also took the opportunity to analyze how diaper technology has
evolved over the years and were able to improve the fit of the garments
- specifically the leg openings - while transitioning to the new snap
tape. Taking advantage of all of this new technology and innovation
in our product development will allow us to continue offering the best
possible product to our customers while holding strong as the leader
in the infant and toddler wholesale apparel market.
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Impressions - May 2019

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