Impressions - May 2019 - 39
Roberts says. "They have to have the same high expectations as the
consumers of name brands."
According to Roberts, retail's influence on the wholesale channel
still is strong, but the delay has shrunk considerably. "The reason is
the promo [market] is becoming more retail, as every small business
is trying to build a brand of their own," he says. "We're seeing our
promo customers push the envelope of design, style and ambition
when it comes to what they want to best represent their clients' small
businesses or events."
Consumers experience a strong relationship with retail through
mobile technology and e-commerce, and the expectation of B2B
customers has evolved just as much as B2C customers.
"Everyone wants the 'Amazon' experience, regardless of what
e-commerce site they are purchasing from," Roberts says. "We have
upped our experience substantially over the past few years and are
continuing to evolve based on feedback and our customers' needs for
more self-service, quicker response and transparency to things like
order status. We're also in the process of becoming fully compliant
with Promo Standards."
Popular Patterns
Camo patterns will remain popular and more versatile than ever.
"With the military-inspired trend, camo has been seamlessly integrated into the streetwear market for everyday wear," Ki says. "Our
best-selling Flexfit and YP Classics styles are now equipped with
MultiCam patterns that provide the perfect utilitarian look."
Design trends also are running the gamut, from minimalism to
bold logos. Consumers are happy to conspicuously reveal their brand
loyalty. Logo-centric patterns and an emphasis on brand identity
have a prominent place in the headwear market.
Men's styles will encompass florals and allover prints this season,
including plaids, tie-dyes and geometric patterns, Roberts says. For
women, it's all about fabrics: metallic leathers, velvets, heavy-washed
denim and frayed edges.
On the Horizon
Headwear's future remains positive and strong. "Look for surf, skate
and coastal brands to continue to shape wider trends across headwear," Roberts says.
One trend to watch is how sustainability affects the headwear
category as has been the case in most other apparel sectors.
"Since sustainability is gradually becoming more of a norm rather
than a trend for the fashion industry, we view brands taking on and
prioritizing sustainability," Ki says. "As a company that is constantly
evolving, we've been closely researching sustainable practices that we
can implement into our products."
For example, plastic waste is a threat to the environment, so Flexfit
has created its Rescued + Renewed collection. Ki defines it as headwear engineered with renewed fabric made of recycled plastic bottles.
"The end goal of our Rescued + Renewed collection is to become
a catalyst in promoting the protection and prosperity of our planet," she says.
Jennifer Morrell is an award-winning writer who has written for a number of
national consumer and trade publications. For more information or to comment
on this article, email Jennifer at jennmorrell@hotmail.com.
"Being in a promotional
industry where pricing
is constantly a concern,
this may have contributed
to the popularity of
trucker caps."
- Tina Liu,
Otto Intl.
The "evertyhing-old-isnew-again" sentiment will
continue to ring true for
the headwear category.
MAY 2019
P.39
Impressions - May 2019
Table of Contents for the Digital Edition of Impressions - May 2019
Impressions - May 2019
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
The Long Road to Innovation
The Innovation Era = Now
Eyes on the Future
Old is New – Again
Shop Talk
Sublimation
Direct-To-Garment
Ad Index/Classifieds
On Design
Impressions - May 2019 - Intro
Impressions - May 2019 - CT1
Impressions - May 2019 - CT2
Impressions - May 2019 - Impressions - May 2019
Impressions - May 2019 - Cover2
Impressions - May 2019 - 1
Impressions - May 2019 - Contents
Impressions - May 2019 - 3
Impressions - May 2019 - 4
Impressions - May 2019 - 5
Impressions - May 2019 - First Impressions
Impressions - May 2019 - 7
Impressions - May 2019 - From the Show Director
Impressions - May 2019 - 9
Impressions - May 2019 - Overheard
Impressions - May 2019 - 11
Impressions - May 2019 - 12
Impressions - May 2019 - 13
Impressions - May 2019 - 13A
Impressions - May 2019 - 13B
Impressions - May 2019 - First Look
Impressions - May 2019 - Scene at ISS
Impressions - May 2019 - The Long Road to Innovation
Impressions - May 2019 - 17
Impressions - May 2019 - 18
Impressions - May 2019 - 19
Impressions - May 2019 - The Innovation Era = Now
Impressions - May 2019 - 21
Impressions - May 2019 - 22
Impressions - May 2019 - Eyes on the Future
Impressions - May 2019 - 24
Impressions - May 2019 - 25
Impressions - May 2019 - 26
Impressions - May 2019 - 27
Impressions - May 2019 - 28
Impressions - May 2019 - 29
Impressions - May 2019 - 30
Impressions - May 2019 - 31
Impressions - May 2019 - 32
Impressions - May 2019 - 33
Impressions - May 2019 - 34
Impressions - May 2019 - 35
Impressions - May 2019 - Old is New – Again
Impressions - May 2019 - 37
Impressions - May 2019 - 38
Impressions - May 2019 - 39
Impressions - May 2019 - Shop Talk
Impressions - May 2019 - 41
Impressions - May 2019 - Sublimation
Impressions - May 2019 - 43
Impressions - May 2019 - 44
Impressions - May 2019 - Direct-To-Garment
Impressions - May 2019 - 46
Impressions - May 2019 - Ad Index/Classifieds
Impressions - May 2019 - On Design
Impressions - May 2019 - Cover3
Impressions - May 2019 - Cover4
Impressions - May 2019 - ISS1
Impressions - May 2019 - ISS2
Impressions - May 2019 - ISS3
Impressions - May 2019 - ISS4
Impressions - May 2019 - ISS5
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
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https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com