Impressions - June/July 2019 - 18

and markets," she says.
Gupta echoes this. "It is [more] important
than ever for wholesale channels to follow
the retail trends, especially with the increase
in retail online sales in the apparel industry,"
he says. "Ultimately, it is the retail customer
that drives the wholesale channel, even for
childrenswear."
Alternative is a retail brand, so its wholesale
and retail teams work hand-in-hand. "Adults,
teens, kids - everyone wants what they see
in stores and across social media, so there is
barely a demarcation," Miles says.
Design details, such as color
blocking, continue to evolve
with childrenswear. Photo
provided by LAT Apparel.

1

2

3

4

5

6

New Styles: Childrenswear
Sign up at impressionsmag.com to get the
Impressions Product Guide to Childrenswear, as
well as the Impressions Product Guide to Teens/
Tweens, which will be emailed June 13.
1. Alstyle Apparel Youth Tee
Style 3381 from the Classic Collection  Made
from 6-ounce, 100% cotton fabric  Features
a set-in rib collar, tearaway label, shoulder-toshoulder taping, and double-needle-stitched
sleeves and bottom hem  Sizes XS-XL are
available in 33 colors
Use Info⋅Action #300 at impressionsmag.com/infoaction

2. Independent Trading Co. Toddler Raglan
Hooded Pullover
Style PRM10TSB  Made of a 6.5-ounce, supersoft cotton/polyester blend  Premium-quality
sweat shirt with an unlined hood; split-stitch,
double-needle sewing; twill neck tape; and
1×1 ribbing on the cuffs and waistband  Sizes
include 2T, 4T and 5/6
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. Sport-Tek Heather Color-Block Contender Tee
Style YST361 from Transfer Express  Features
3.8-ounce, 100% polyester jersey and interlock

P.18

I M P R E S S I O N S M A G . C O M JUNE/JULY 2019

panels  Moisture-wicking and snag-resistant
properties  Extra color at the neck and sides
 Raglan sleeves  Removable tag allows for

relabeling  Sizes XS-XL are available in 12 PMS
heather/solid color combinations
Use Info⋅Action #302 at impressionsmag.com/infoaction

4. ANVIL Lightweight Tee
Youth style made of 4.3-ounce, 100% combed,
ring-spun cotton  Also offered as a 4.2-ounce,
polyester/combed, ring-spun cotton/rayon blend
 Available in moisture-wicking tri-blend (style
6750B); lightweight, long-sleeve hoodie (style 987B)
or lightweight, short-sleeve (style 990B) options
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. LAT Apparel Football Jerseys
From Carolina Made  Features 4.5-ounce, 100%
combed, ring-spun cotton  Cover-stitched front
and back yoke, and contrasting stripes on sleeves
 Sizes are 2T-YXL in 14 colors
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. MONAG Raglan Ruffle Tee
Style 410047  Made of 100% ring-spun, combed
cotton  Stylish, draped sides on the ruffle bottom
perfectly aligned with simple front, according to
the company  "Not-so-basic" tee is available for
infants, toddlers and youth in 10 colors
Use Info⋅Action #305 at impressionsmag.com/infoaction


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Impressions - June/July 2019

Table of Contents for the Digital Edition of Impressions - June/July 2019

Impressions - June/July 2019
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
Cut from the Same Cloth
Hidden in Plain Sight
More Trial, Less Errors
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Screen Printing Technique
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Classifieds
On Design
Impressions - June/July 2019 - Intro
Impressions - June/July 2019 - CT1
Impressions - June/July 2019 - CT2
Impressions - June/July 2019 - Impressions - June/July 2019
Impressions - June/July 2019 - Cover2
Impressions - June/July 2019 - 1
Impressions - June/July 2019 - Contents
Impressions - June/July 2019 - 3
Impressions - June/July 2019 - 4
Impressions - June/July 2019 - 5
Impressions - June/July 2019 - First Impressions
Impressions - June/July 2019 - 7
Impressions - June/July 2019 - From the Show Director
Impressions - June/July 2019 - Overheard
Impressions - June/July 2019 - 10
Impressions - June/July 2019 - 11
Impressions - June/July 2019 - First Look
Impressions - June/July 2019 - 13
Impressions - June/July 2019 - 13A
Impressions - June/July 2019 - 13B
Impressions - June/July 2019 - Scene at ISS
Impressions - June/July 2019 - 15
Impressions - June/July 2019 - Cut from the Same Cloth
Impressions - June/July 2019 - 17
Impressions - June/July 2019 - 18
Impressions - June/July 2019 - 19
Impressions - June/July 2019 - Hidden in Plain Sight
Impressions - June/July 2019 - 21
Impressions - June/July 2019 - 22
Impressions - June/July 2019 - 23
Impressions - June/July 2019 - More Trial, Less Errors
Impressions - June/July 2019 - 25
Impressions - June/July 2019 - 26
Impressions - June/July 2019 - 27
Impressions - June/July 2019 - Shop Talk
Impressions - June/July 2019 - 29
Impressions - June/July 2019 - Embroidery Production
Impressions - June/July 2019 - 31
Impressions - June/July 2019 - 32
Impressions - June/July 2019 - 33
Impressions - June/July 2019 - Screen Printing Graphics & Design
Impressions - June/July 2019 - 35
Impressions - June/July 2019 - Screen Printing Technique
Impressions - June/July 2019 - 37
Impressions - June/July 2019 - 38
Impressions - June/July 2019 - Sublimation
Impressions - June/July 2019 - 40
Impressions - June/July 2019 - Direct-To-Garment
Impressions - June/July 2019 - 42
Impressions - June/July 2019 - Heat Printing
Impressions - June/July 2019 - 44
Impressions - June/July 2019 - 45
Impressions - June/July 2019 - 46
Impressions - June/July 2019 - Ad Index/Classifieds
Impressions - June/July 2019 - On Design
Impressions - June/July 2019 - Cover3
Impressions - June/July 2019 - Cover4
Impressions - June/July 2019 - ISS1
Impressions - June/July 2019 - ISS2
Impressions - June/July 2019 - ISS3
Impressions - June/July 2019 - ISS4
Impressions - June/July 2019 - ISS5
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com