Impressions - June/July 2019 - 22

Retail brands, such as Aquaflage,
have been catalysts in the "coastal
camo" trend that is taking over
beaches, flying bridges and
dockside grills.

ed camo palette on a trendy fabric and/or silhouette, it's all about
being on trend vs. the authenticity of the camouflage pattern now.
We are also seeing camo in all age and gender categories, in different color palettes, utilized in color blocking and as a staple pattern
for any wardrobe."
Camo also has significantly benefited from the rising popularity of
wicking and performance fabrics, as well as sublimation printing. The
technology of fabrics that are engineered to moderate temperature
and protect wearers from the sun's harmful rays have made camo's
utilitarian side more valuable than ever. This - coupled with the
intense detail and vibrant color for which sublimation is famous -
has caused significant growth for this category.
Performance blanks featuring well-known camo patterns are increasingly available in the market today. While camo's fashion trends
have expanded, so have the fabric types and features that helped foster growth in the hunting and outdoor markets where its origins lie.
Make no mistake; you still will see plenty of camo in the woods
and on the side of the road for hunting season. However, you also
may see more companies, organizations and groups requesting such
garments to be embellished with their graphics and images. Mossy
Oak and RealTree will continue to drive innovation in this area, as
seen in the "Elements" collection from Mossy Oak. Several brands
have licensed this and other patterns to integrate into their lines and
connect with a new layer of customers.
As you evaluate your decorating business, consider these trends
and how they can help you expand options for your customers. Corporate accounts also are interested in being attached to the lifestyle
that many of these patterns represent.
Companies in the outdoor market want to extend their reach while
being different. To ensure you're not left out of the mix, present your
customers with options to help them get their camo fix. 
Christopher Bernat is chief revenue officer and co-founder of Vapor Apparel.
He speaks on sublimation and apparel topics for the Imprinted Sportswear
Shows (ISS), Specialty Graphic Imaging Association (SGIA), FESPA and other
events, and serves on the executive board of directors for SGIA. For more information or to comment on this article, email Chris at chris@vaporapparel.com.
P.22

i m p r e s s i o n s m a g . c o m JUNE/JULY 2019

The Code Five brand,
from LAT Apparel,
offers RealTree and other
popular camo prints for
the wholesale market.


http://www.impressionsmag.com

Impressions - June/July 2019

Table of Contents for the Digital Edition of Impressions - June/July 2019

Impressions - June/July 2019
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
Cut from the Same Cloth
Hidden in Plain Sight
More Trial, Less Errors
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Screen Printing Technique
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Classifieds
On Design
Impressions - June/July 2019 - Intro
Impressions - June/July 2019 - CT1
Impressions - June/July 2019 - CT2
Impressions - June/July 2019 - Impressions - June/July 2019
Impressions - June/July 2019 - Cover2
Impressions - June/July 2019 - 1
Impressions - June/July 2019 - Contents
Impressions - June/July 2019 - 3
Impressions - June/July 2019 - 4
Impressions - June/July 2019 - 5
Impressions - June/July 2019 - First Impressions
Impressions - June/July 2019 - 7
Impressions - June/July 2019 - From the Show Director
Impressions - June/July 2019 - Overheard
Impressions - June/July 2019 - 10
Impressions - June/July 2019 - 11
Impressions - June/July 2019 - First Look
Impressions - June/July 2019 - 13
Impressions - June/July 2019 - 13A
Impressions - June/July 2019 - 13B
Impressions - June/July 2019 - Scene at ISS
Impressions - June/July 2019 - 15
Impressions - June/July 2019 - Cut from the Same Cloth
Impressions - June/July 2019 - 17
Impressions - June/July 2019 - 18
Impressions - June/July 2019 - 19
Impressions - June/July 2019 - Hidden in Plain Sight
Impressions - June/July 2019 - 21
Impressions - June/July 2019 - 22
Impressions - June/July 2019 - 23
Impressions - June/July 2019 - More Trial, Less Errors
Impressions - June/July 2019 - 25
Impressions - June/July 2019 - 26
Impressions - June/July 2019 - 27
Impressions - June/July 2019 - Shop Talk
Impressions - June/July 2019 - 29
Impressions - June/July 2019 - Embroidery Production
Impressions - June/July 2019 - 31
Impressions - June/July 2019 - 32
Impressions - June/July 2019 - 33
Impressions - June/July 2019 - Screen Printing Graphics & Design
Impressions - June/July 2019 - 35
Impressions - June/July 2019 - Screen Printing Technique
Impressions - June/July 2019 - 37
Impressions - June/July 2019 - 38
Impressions - June/July 2019 - Sublimation
Impressions - June/July 2019 - 40
Impressions - June/July 2019 - Direct-To-Garment
Impressions - June/July 2019 - 42
Impressions - June/July 2019 - Heat Printing
Impressions - June/July 2019 - 44
Impressions - June/July 2019 - 45
Impressions - June/July 2019 - 46
Impressions - June/July 2019 - Ad Index/Classifieds
Impressions - June/July 2019 - On Design
Impressions - June/July 2019 - Cover3
Impressions - June/July 2019 - Cover4
Impressions - June/July 2019 - ISS1
Impressions - June/July 2019 - ISS2
Impressions - June/July 2019 - ISS3
Impressions - June/July 2019 - ISS4
Impressions - June/July 2019 - ISS5
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https://www.nxtbook.com/emerald/impressions/202303
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https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
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