Impressions - August 2019 - 23

ee Romano Sequeira, co-owner of Durham, North Carolina-based
Sparkle Plenty Designs, offered a "take-the-shirt-off-our-back"
campaign on social media to get the word out about her wares.
She sent a free, custom rhinestone T-shirt to distributors to use as
a display or sales tool, simply asking them to pick up the shipping
costs.
"When people see the quality of our rhinestones, they say, 'I never
knew one free T-shirt can get me so many sales,'" she says. "Just about
everyone is on social media - it's the easiest form of communication
with your audience and it allows you to answer a question quickly."
With about 3 billion people active on social media worldwide,
industry companies need to be where their customers hang out. In
fact, 59% of Americans think social media has made it easier to get
questions answered and issues resolved, according to Lyfe Marketing, making them even more loyal. Yet, interacting with prospects
and customers via this channel primarily must be about providing
useful information first instead of selling. Smart Insights found that
86% of consumers prefer an authentic and honest brand personality
on social networks.
To build a loyal following of people who trust and repeatedly buy
from you, try these five smart social strategies that will spur sales.
1. Use creative contests and campaigns to generate engagement.
"There's a reason why everyone's doing contests and giveaways -
because they work," says Danica Norton, owner of Vancouver, British
Columbia-based DCNA, a platform for marketers.
"When you're running a contest, make sure the prize is
unique or desirable enough to be prize-worthy and
easily shipped to the winner." For example,
create amazing artwork and print it on
100 T-shirts, or offer a substantial
discount on three future orders.

Norton recommends adding contest bonuses like "tag friends for
extra draws" or "share for a prize add-on if you win" to add value to
the giveaway and increase your exposure.
Distributors and decorators have a fantastic opportunity to run
photo-based contests because logoed products have a highly visual
component. "A great way to get your followers to interact with your
social-media accounts is to ask them to post a picture of the product at an industry trade show or in a unique setting and tag you,"
says Deniero Bartolini, CEO of Toronto-based Gold Rush Social.
"Your simple contest copy can direct people to post a picture of your
decorated apparel, tag your business and add a hashtag for a chance
to win a prize."
Video contests also are huge. According to the Content Marketing
Institute, people are 10 times more likely to engage, share or comment
on video content, so it can create a lot of brand exposure for you, including generated email leads, more likes and increased web traffic.
Other easy contest ideas include asking people to vote on your
new logo or T-shirt design, then posting the results in a photo or
video format. Ask people to comment for a chance to win, which will
get your followers involved and create more engagement with your
posts. Ask your followers to submit T-shirt design ideas - say, for
an event, charity or for their own personal use - and open voting
to the public to identify the most popular tees.
"Print the most popular design for free and offer a discount to all
other short-listed submissions," says Thibaud Clement, CEO and
co-founder of Los Angeles-based Loomly. "That encourages each
person who submitted a design to ask their own network to support
them and you can generate sales through the discount mechanism
from all other submissions."
This type of contest can be implemented with a solution like Wishpond, he says.

AUGUST 2019

P.23



Impressions - August 2019

Table of Contents for the Digital Edition of Impressions - August 2019

Impressions - August 2019
Contents
First Impressions
From the Show Director
Overheard
First Look
Why Fleece Still Flourishes
Pitch-Worthy Apparel Trends
Social-Media Hacks to Score Sales
Shop Talk
Embroidery Production
Screen Printing Technique
Sublimation
Heat Printing
Ad Index/Classifieds
On Design
Impressions - August 2019 - Intro
Impressions - August 2019 - CT1
Impressions - August 2019 - CT2
Impressions - August 2019 - Impressions - August 2019
Impressions - August 2019 - Cover2
Impressions - August 2019 - 1
Impressions - August 2019 - Contents
Impressions - August 2019 - 3
Impressions - August 2019 - 4
Impressions - August 2019 - 5
Impressions - August 2019 - First Impressions
Impressions - August 2019 - 7
Impressions - August 2019 - From the Show Director
Impressions - August 2019 - Overheard
Impressions - August 2019 - 10
Impressions - August 2019 - 11
Impressions - August 2019 - First Look
Impressions - August 2019 - 13
Impressions - August 2019 - 13A
Impressions - August 2019 - 13B
Impressions - August 2019 - 14
Impressions - August 2019 - 15
Impressions - August 2019 - Why Fleece Still Flourishes
Impressions - August 2019 - 17
Impressions - August 2019 - 18
Impressions - August 2019 - 19
Impressions - August 2019 - Pitch-Worthy Apparel Trends
Impressions - August 2019 - 21
Impressions - August 2019 - Social-Media Hacks to Score Sales
Impressions - August 2019 - 23
Impressions - August 2019 - 24
Impressions - August 2019 - 25
Impressions - August 2019 - 26
Impressions - August 2019 - 27
Impressions - August 2019 - Shop Talk
Impressions - August 2019 - 29
Impressions - August 2019 - Embroidery Production
Impressions - August 2019 - 31
Impressions - August 2019 - 32
Impressions - August 2019 - 33
Impressions - August 2019 - Screen Printing Technique
Impressions - August 2019 - 35
Impressions - August 2019 - 36
Impressions - August 2019 - 37
Impressions - August 2019 - 38
Impressions - August 2019 - 39
Impressions - August 2019 - Sublimation
Impressions - August 2019 - 41
Impressions - August 2019 - 42
Impressions - August 2019 - 43
Impressions - August 2019 - Heat Printing
Impressions - August 2019 - 45
Impressions - August 2019 - 46
Impressions - August 2019 - Ad Index/Classifieds
Impressions - August 2019 - On Design
Impressions - August 2019 - Cover3
Impressions - August 2019 - Cover4
Impressions - August 2019 - ISS1
Impressions - August 2019 - ISS2
Impressions - August 2019 - ISS3
Impressions - August 2019 - ISS1
Impressions - August 2019 - ISS5
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com