Impressions - February 2020 - 27

New Styles: Plackets and Wovens
7. Vapor Midweight Quarter-Zip Pullover
Superior wicking performance, according to the company  Features
PureTech fabric for sun protection  Made of 7.9-ounce, 90% polyester/10%
spandex  Sizes XS-4XL are available in several colors
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8. Tri-Mountain Damon Polo
Style K419  Men's jacquard polo  Made of 5.9-ounce, polyester jacquard
knit  Proprietary UltraCool moisture-wicking technology  Self-fabric
collar with three-button placket, open cuffs and square bottom with side
vents  Available in sizes S-4XL

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9. J. America Diamond-Quilted Jackets
Available in both men's/unisex (style 8890) and ladies' (style 8891) fits
 Midweight style's features include a polyester/quilted jersey blend,
poly-fill lining, snap-button placket and side-seam pockets  Colors include
black, charcoal heather and navy
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10. JERZEES Premium Ring-Spun Sport Shirts
Styles 443MR/443WR  Made of 6.5-ounce, 100% ring-spun cotton
preshrunk piqué  Ideal for corporate apparel programs and are made with a
super-soft piqué that yields a great hand, according to the company
 Offered in a variety of colors in both men's and ladies' options

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11. Port Authority Ladies' Long-Sleeve Carefree Poplin Shirt
Style LW100 from Transfer Express  Made of 3.3-ounce, 55%cotton/45%
polyester  Stain-release finish, open collar, bust darts, button-through
sleeve placket and dyed-to-match buttons  Sizes XS-4XL are available in 11
PMS-matched colors
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ing for about 40% of Blue Generation's business, he says he's bullish
about the company's prospects when it comes to the service niche.
"With the addition of fresh new silhouettes and patterns, we see a
definite increase in woven sales to the service industry," he says. "One
of the hottest looks is a gingham woven shirt with a denim apron for
restaurants and coffee shops. Due to the durability of wovens, like
our Teflon-treated twills and stain-release poplins, they have always
been the staple for the servicewear market."
As with other consumers, corporate end users request what they
see at retail. This keeps fashion important when it comes to plackets
and wovens, as they still must appeal to wearers' discerning tastes.
"Fashion plays a huge role in what is designed for promotional
products and corporate career wear," Lloyd says. "You want to wear
a shirt that looks great on you and is designed with today's retail
trends. No one wants to wear what was in style five years ago and
new fabrics that are being developed today make it so much better to
provide performance, comfort and style when creating new designs."
Rubin says fashion plays a pivotal role for female wearers of plackets and wovens.
"Ladies' fashion at retail is having a greater influence on our market," he says. "We are seeing the emergence of more feminine fabrics
like crepe, with a softer drape and dressier appeal. Polyester/cotton
blends are extremely popular because they offer comfort and easy
care for the uniform market." 

12. Tommy Hilfiger 100s Two-Ply Polka Dot Shirt
Style 13H4417 from S&S Activewear  Made from 3.9-ounce, 100% cotton
 Button-down collar, left-chest pocket with Hilfiger flag logo and twobutton, adjustable cuff
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Today's plackets focus
on technical features,
such as UV protection or
antimicrobial elements, but
they also are elegant in their
presentation. Image courtesy
of Gildan Activewear.

FEBRUARY 2020

P.27

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Impressions - February 2020

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