The Direct Route Upload videos directly to Facebook, Instagram and Pinterest rather than through a third party. These channels value videos over all other types of posts. And because these companies want you to stay on their platforms instead of being led to a site such as YouTube, they will show your uploaded videos to more people. posting their content, especially customers who share images of their kids in their posts. 6. Share one post at a time at different intervals instead of blasting a bunch of posts simultaneously. 7. Don't tag people or pages that aren't relevant to your post. More than just a fad, social media is changing the way consumers make purchases and build loyalty with brands. Create a strategy to reach your core audience and invest time to connect with your customers. You don't have to be everywhere to be successful, but you need to be somewhere with a well-thought-out strategy for your business goals. Danielle Petroskey is the social-media manager at GroupeSTAHL. She has more than 20 years' experience driving strategic growth and product visibility for leading corporations. You can contact Danielle at danielle.petroskey@stahls.com or visit stahls.com. Your audience can access your sites via any computer or hand-held device, such as tablets or phones. Social media is meant to be just that - social. No one likes to socialize with people who only talk about themselves. Videos have priority over all other types of posts on all social channels. MARCH 2020 31-33_IMP_0320_Social_Media_Feature 33 P.33 2/19/20 9:06 AMhttp://www.stahls.com