Impressions - April 2020 - 20
New Styles: Athletic Wear
7. A4 Cooling Performance Hooded Tee
Style N3409 Made from the company's 5-Star
fabric Three sleeve lengths Moisture-wicking,
sleeves, hood and side panels Features 2.8-ounce,
polyester heat press-quilted front and back panels
Raglan sleeves with self-fabric cuffs and sweep;
two welt pockets with woven trim; black zipper
placket; and drawstring hood Available in two
ultra-tight knit for better opacity and printability,
color combinations
according to the company Fade and snag
Use Info⋅Action #309 at impressionsmag.com/infoaction
11. JERZEES DRI-POWER Poly T-Shirts
Use Info⋅Action #306 at impressionsmag.com/infoaction
8. GAME Classic Wool/Leather Varsity Jacket
Custom school and urban fashion apparel Large
selection of styles, sizes, colors and customizable
Made of 5.3-ounce, 100% polyester preshrunk
jersey Look and feel of cotton with benefits of
performance polyester fabric without the sheen
or snagging Ideal for sublimation decoration for
school programs, recreational leagues and runs,
options Fast turnaround Made in the USA
according to the company Available in up to 16
Use Info⋅Action #307 at impressionsmag.com/infoaction
colors
9. Tonix Teamwear Tiger Stripe Athletic Polo
Styles 1820 and 1825 Color blocked with
moisture-wicking properties Made with the
company's Lux Knit performance fabric that
provides advanced snag resistance while also
tri-blends will become more popular, as they
deliver a soft feel.
Environmentally conscious consumers are
interested in sustainability in all aspects of
their lives, and clothing is no exception. "This
macro trend is everywhere and is now hitting athletic wear," Thompson says. "There
will be a push in 2020 for more sustainability options with synthetics as the eco trend
continues to grow."
Style F7060 Full-zip hoodie with layer-knit
stain-release and odor-resistant properties with
resistant Available in seven colors
Customization continues to
be a big trend in the athletic
wear category, as players
can have a say in how their
uniforms and other team
apparel look. Photo provided
by Founder Sport Group.
10. Tri-Mountain Headwind Hoody
Use Info⋅Action #310 at impressionsmag.com/infoaction
12. adidas Sport T-Shirt
Style A376 available from S&S Activewear Made
of 6.1-ounce, 100% recycled polyester piqué
Hydrophilic finish, with crew neck and open-hem
sleeve UPF 50+ protection * Contrast adidas logo
keeping the body cool
on left sleeve
Use Info⋅Action #308 at impressionsmag.com/infoaction
Use Info⋅Action #311 at impressionsmag.com/infoaction
7
8
10
11
9
Consumer Demographics
As with most areas of fashion, the younger
generation generally sets trends. Carlson says
Millennials and Gen-Z consumers have the
most influence. While Gen Alpha - consumers born after 2011 - is not as influential, he
says, they are savvy, and quick to understand
and jump on trends.
"Kids want to look like their heroes," Vanover says. "Fans and parents have expectations
that are driven by what they see on TV. Plus,
in some sports - like baseball, for instance
- the MLB has licensing agreements to get
uniforms into youth leagues, so there is even
great continuity there."
Vanover also says Millennials continue to
drive purchasing decisions, as they are not
only consumers, but also coaches, league officials and business owners. Look for the Gen
Alpha demographic to play a larger role in
this changing landscape in a few years.
12
Hilary Daninhirsch is an award-winning freelance
writer based in Pittsburgh. Her work has been featured in a number of lifestyle and trade magazines.
She can be reached at hdaninhirsch@gmail.com or
hilarydaninhirsch.journoportfolio.com.
P.20
I M P R E S S I O N S M A G . C O M APRIL 2020
16-20_IMP_0420_AthleticwearFeature 20
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Impressions - April 2020
Table of Contents for the Digital Edition of Impressions - April 2020
Impressions - April 2020
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
The Gameplan for Athletic Wear
Call of the Wild (Patterns)
Signs of the Times
Shop Talk
Embroidery Design & Digitizing
Screen Printing Production
Sublimation
Heat Printing
Ad Index/Classifieds
On Design
Impressions - April 2020 - Intro
Impressions - April 2020 - CT1
Impressions - April 2020 - CT2
Impressions - April 2020 - Impressions - April 2020
Impressions - April 2020 - Cover2
Impressions - April 2020 - 1
Impressions - April 2020 - 2
Impressions - April 2020 - 3
Impressions - April 2020 - 4
Impressions - April 2020 - 5
Impressions - April 2020 - First Impressions
Impressions - April 2020 - 7
Impressions - April 2020 - From the Show Director
Impressions - April 2020 - Overheard
Impressions - April 2020 - 10
Impressions - April 2020 - 11
Impressions - April 2020 - 12
Impressions - April 2020 - First Look
Impressions - April 2020 - 13A
Impressions - April 2020 - 13B
Impressions - April 2020 - 14
Impressions - April 2020 - Expo Scene
Impressions - April 2020 - The Gameplan for Athletic Wear
Impressions - April 2020 - 17
Impressions - April 2020 - 18
Impressions - April 2020 - 19
Impressions - April 2020 - 20
Impressions - April 2020 - 21
Impressions - April 2020 - Call of the Wild (Patterns)
Impressions - April 2020 - 23
Impressions - April 2020 - 24
Impressions - April 2020 - 25
Impressions - April 2020 - Signs of the Times
Impressions - April 2020 - 27
Impressions - April 2020 - 28
Impressions - April 2020 - 29
Impressions - April 2020 - Shop Talk
Impressions - April 2020 - 31
Impressions - April 2020 - Embroidery Design & Digitizing
Impressions - April 2020 - 33
Impressions - April 2020 - 34
Impressions - April 2020 - 35
Impressions - April 2020 - Screen Printing Production
Impressions - April 2020 - 37
Impressions - April 2020 - 38
Impressions - April 2020 - 39
Impressions - April 2020 - Sublimation
Impressions - April 2020 - 41
Impressions - April 2020 - 42
Impressions - April 2020 - 43
Impressions - April 2020 - Heat Printing
Impressions - April 2020 - 45
Impressions - April 2020 - 46
Impressions - April 2020 - Ad Index/Classifieds
Impressions - April 2020 - On Design
Impressions - April 2020 - Cover3
Impressions - April 2020 - Cover4
Impressions - April 2020 - ISS1
Impressions - April 2020 - ISS2
Impressions - April 2020 - ISS3
Impressions - April 2020 - ISS4
Impressions - April 2020 - ISS5
Impressions - April 2020 - ISS6
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com