Impressions - June/July 2020 - 20

bright in 2020, with inspired looks to meet dress-code rules that
may require a single-color solution. However, natural and neutral, muted colors will continue to have a presence throughout the
year.
"As people are looking for clothes that are made responsibly, they
are also looking for colors that aren't overly saturated or appear to
have been dyed using harsh chemicals," Davis says. "Examples could
be cream or off-white shades, or light grays or tans that look like
they took very little dye to create."
Edwards says pastels and gelato colors will be popular.
Gender-neutral colors like peach, lavender and mint will be seen
in the market - as will earth friendly color tones in muted greens,
blues and neutrals, such as ash and oatmeal.
Consumers will search for emotional comfort through the
COVID-19 pandemic and color is a great way to deliver that feeling.
"Color is a great way to add some spark to a wardrobe and in
basic apparel, that will now be easier for consumers to afford," Edwards says. "Most apparel brands have expanded color assortment
beyond traditional core colors into fashion colors, like mustard and
mint. That trend will continue, especially as it can refresh and give
new life to basic styles."
Edwards also points to an increased demand for athleisure and
comfort clothes, as consumers have transitioned to work-at-home
and stay-at-home mindsets.
Gonzalez agrees. "We see tweens and teens wearing oversized
sweat shirts with athleisure leggings or layering a comfortable
1

Fruit of the Loom's
Jeanene Edwards says
earth friendly color tones
in muted greens, blues
and neutrals will be
popular in 2020. Photo
provided by Fruit of the
Loom/JERZEES.

New Styles: Childrenswear
Sign up at impressionsmag.com to get the Impressions Product Guide to
Childrenswear, which will be emailed June 9, as well as the Impressions
Product Guide to Teens & Tweens, which will be emailed July 7.
1. J. America Youth Game Day Jersey
Style 8219  Made of 6.5-ounce, 100% combed, ring-spun cotton jersey fabric
 Ideal for spiritwear, cheer, dance, team, events, parties and resort wear,
according to the company  Trademarked and patented front and back yoke
 Youth sizes S-L are available in 20 colors
Use Info⋅Action #300 at impressionsmag.com/infoaction

2. Alstyle Youth Tee
Style 3381  Made of 6-ounce, 100% cotton  Fabric is preshrunk to minimize
shrinkage  Set-in rib collar; shoulder-to-shoulder taping; and doubleneedle stitched sleeve and bottom hem  Available in sizes XS-XL and
15 colors
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. BELLA + CANVAS Youth Triblend Short-Sleeve Tee
Style 3413Y  Made of 40-singles, 3.8-ounce, 50% polyester/25% Airlume
combed, ring-spun cotton/25% rayon  Crew neck and short sleeves
 Available in unisex youth sizes S-XL
Use Info⋅Action #302 at impressionsmag.com/infoaction

4. GAME Sportswear Youth Varsity Jacket
Style 5000Y  Melton wool body and set-in genuine leather sleeves with
coordinating pockets  Choose any combination of leather and wool colors
with your choice of knit trim, lining and collar  Non-pill, high-memory, wool
knit collar, cuffs and waistband  Available in youth sizes 2XS-L
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. RhinoTech Laser Heat-Transfer Systems for Kidswear
Paper systems are no-weed and only the toner transfers  Can be used on
100% cotton, 50/50 blends and polyester  Offer specialty and custom
designs with rich color, animal-print and black-and-white designs with
RhinoCOLOR (metallic), RhinoDARK (dark garments) and SingleStep (lightcolored garment) heat-transfer paper systems
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Independent Trading Co. Youth Lightweight Windbreaker Jacket
Style EXP24YWZ  Made of 100% polyester fabric with an interior waterresistant coating  Scuba neck with elastic waistband and cuffs  Meshlined, three-panel hood and welt pockets  Sizes XS-XL are available in
black/forest camo, black/graphite, maroon/classic navy and black
Use Info⋅Action #305 at impressionsmag.com/infoaction

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Impressions - June/July 2020

Table of Contents for the Digital Edition of Impressions - June/July 2020