Impressions - August 2020 - 17
80/20 ring-spun cotton blended with polyester yarns, which creates a
softer hand," he says, adding that the company's current challenge is
keeping up with growing demand.
Rambo says Independent Trading Co. always is looking to make
apparel products that customers don't expect. "There are so many ways
to make a softer fleece, whether it's the yarns used, the wash treatments or even the knitting machine used," she says. These very factors
resulted in a special fabric blend with a silky-smooth feel that the
company launched a few years ago.
Colors & Cuts
Popular fall colors will trend toward neutral, though there always will
be room for splashes of color. "There's no question that COVID-19
has caused shifts in consumer behavior; however, we believe that the
color trend will continue in muted neutrals, earth tones and pastels,"
Edwards says.
Johnson agrees that neutrals will continue to make their mark, from
Style Influence
The past several years have shown that the retro influence is here
to stay. As Edwards points out, Millennials are the largest apparelpurchasing demographic, and they ascribe comfort to reaching back
to experiences and feelings that they remember fondly.
Johnson agrees. "I think 'retro,' in many ways, means comfy," he
says. "'Older' styles tend to have more relaxed fits, along with soft and
supple fabrics."
Styles also are driven by social media and influencers on multiple
platforms, but current events also play a role. "Who knew a few months
ago we'd all be wearing masks?" Edwards asks. "And like any T-shirt
or sweat shirt, we now want it customized to reflect our personality
or causes we support."
Brown says besides social media, the retail, college and resort markets
are the primary influencers that drive style development and market
trends, with geographic location also being a big factor.
Independent Trading Co. draws style inspiration from its origins as
a custom apparel manufacturer for skate and surf brands. "Working
closely with brands on their custom apparel designs has enabled us
to make everything under the sun when it comes to fleece, jersey and
woven fabrics," Rambo says.
Neutrals will continue to make
their mark, from whites to softened
pinks, along with saturated colors
with bright and bold varsityinspired shades. Photo provided by
HanesBrands.
Jacket Tidbits
Jackets have morphed in recent years, becoming transitional as summer gives way to
fall and essential between fall and winter, depending on geographical location.
The increased technological innovation in
materials have made this reality possible.
"Technical features on jackets are important, whether it's in the construction
or features like waterproof fabrics, or
insulation like our puffy jacket line,"
says Taylor Rambo, marketing director,
Independent Trading Co.
The company sticks with classic colors but
also manufactures a few unique hues, such
as safety yellow and forest camo.
Rambo says it can be challenging to predict
trends in this category. "We make what we
think is cool at the time, and about a year
later we find out if we were right," she
says. "Everything we make is an educated
guess about what our customers would like."
The push for softer fleece fabrics
will continue, facilitated by highpercentage blends of ring-spun
cotton and polyester yarns. Photo
provided by Just Hoods by AWDis.
AUGUST 2020
16-19_IMP_0820_FleecewearFeature.indd 17
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7/16/20 10:53 AM
Impressions - August 2020
Table of Contents for the Digital Edition of Impressions - August 2020
Impressions - August 2020
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Fleece Kicks Off Fall Fashion
Breakdown: Digital Hybrid Printing on a Fleece Hoodie
A Digital Evolution
Customize Caps with a Heat Press
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Heat Printing
Ad Index/Classifieds
On Design
Impressions - August 2020 - CT1
Impressions - August 2020 - CT2
Impressions - August 2020 - Impressions - August 2020
Impressions - August 2020 - Cover2
Impressions - August 2020 - 1
Impressions - August 2020 - 2
Impressions - August 2020 - 3
Impressions - August 2020 - 4
Impressions - August 2020 - First Impressions
Impressions - August 2020 - From the Show Director
Impressions - August 2020 - 7
Impressions - August 2020 - Overheard
Impressions - August 2020 - 9
Impressions - August 2020 - 10
Impressions - August 2020 - H1
Impressions - August 2020 - H2
Impressions - August 2020 - H3
Impressions - August 2020 - H4
Impressions - August 2020 - H5
Impressions - August 2020 - H6
Impressions - August 2020 - H11
Impressions - August 2020 - H8
Impressions - August 2020 - H9
Impressions - August 2020 - H10
Impressions - August 2020 - H11
Impressions - August 2020 - H12
Impressions - August 2020 - H13
Impressions - August 2020 - H14
Impressions - August 2020 - H15
Impressions - August 2020 - H16
Impressions - August 2020 - 11
Impressions - August 2020 - 11A
Impressions - August 2020 - 11B
Impressions - August 2020 - First Look
Impressions - August 2020 - 13
Impressions - August 2020 - Expo Scene
Impressions - August 2020 - 15
Impressions - August 2020 - Fleece Kicks Off Fall Fashion
Impressions - August 2020 - 17
Impressions - August 2020 - 18
Impressions - August 2020 - 19
Impressions - August 2020 - Breakdown: Digital Hybrid Printing on a Fleece Hoodie
Impressions - August 2020 - 21
Impressions - August 2020 - A Digital Evolution
Impressions - August 2020 - 23
Impressions - August 2020 - 24
Impressions - August 2020 - 25
Impressions - August 2020 - Customize Caps with a Heat Press
Impressions - August 2020 - 27
Impressions - August 2020 - 28
Impressions - August 2020 - 29
Impressions - August 2020 - Shop Talk
Impressions - August 2020 - 31
Impressions - August 2020 - Embroidery Production
Impressions - August 2020 - 33
Impressions - August 2020 - 34
Impressions - August 2020 - 35
Impressions - August 2020 - Screen Printing Production
Impressions - August 2020 - 37
Impressions - August 2020 - 38
Impressions - August 2020 - 39
Impressions - August 2020 - Screen Printing Graphics & Design
Impressions - August 2020 - 41
Impressions - August 2020 - Heat Printing
Impressions - August 2020 - 43
Impressions - August 2020 - 44
Impressions - August 2020 - 45
Impressions - August 2020 - 46
Impressions - August 2020 - Ad Index/Classifieds
Impressions - August 2020 - On Design
Impressions - August 2020 - Cover3
Impressions - August 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/202009
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https://www.nxtbook.com/nxtbooks/impressions/202008
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https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
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https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
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https://www.nxtbook.com/nxtbooks/impressions/20140607
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