Impressions - October/November 2020 - 26
materials in all products. Now, in 2020, more
than 50% of all the polyester the manufacturer
uses in its products is recycled. Recycled poly
vs. virgin poly is much more "Earth friendly."
According to the brand, recycled polyester:
* makes 60% reduced environmental
impact, compared to virgin polyester;
* uses 59% less energy to produce than
virgin polyester;
* reduces carbon-dioxide emissions by 32%,
compared to virgin polyester.
By next year, adidas will unveil the
Futurecraft Loop, a 100% recyclable shoe that
can be returned and broken down to create
a new pair. By 2024, adidas' Parley Ocean
Plastic, PRIMEBLUE and PRIMEGREEN
performance fabrics - made from recycled
materials - will replace any virgin polyester
the company uses.
2. Alternative: This company says most of
its factories are WRAP-certified, and adhere
to Fair Labor Association guidelines and
workplace codes of conduct. Alternative is part
of Fashion Revolution, a global movement
comprised of designers, academics, writers,
brands, retailers, marketers and others with
the goal of establishing a fashion industry
that conserves and restores the environment
and values people more than growth and
profit. The brand uses low-impact dyes and
water-conserving washes on its garments,
and substitutes 60,000 pounds of organic cotton for conventional cotton annually.
Alternative Eco fabrics also use almost 2
million recycled plastic bottles. In addition,
since packaging and distribution contribute
to waste, the brand uses oxo-biodegradable
mailer bags, and has implemented a program
to reuse and recycle materials from vendors.
3. BELLA+CANVAS: This brand uses
eco-friendly dyes and dye machines that
require less water, saving 24 million gallons a week; any used water gets recycled
through a filtration system. In addition,
BELLA+CANVAS installed solar energy at its
headquarters to power its cutting-and-sewing
operations; motion-sensor LED lighting and
skylights throughout each building; and electric
car-charging stations.
The brand's manufacturing facilities produce almost no landfill content because they
recycle excess fabric into other products like
baby bibs and stuffing for upholstery. Its sweatshop-free facilities also uphold high factory
and workplace standards, and are platinum
certified through WRAP.
4. Hanes: About 80% of the apparel Hanes
sells is produced in company-owned or controlled factories by dedicated contractors, so
its garments are manufactured in an environP.26
When an automotive dealership
chooses to use or give away
sustainably made apparel, it
sends a message to customers that
they care about the environment.
mentally and socially responsible way. Hanes
T-shirts are made using:
* renewable biomass, hydrothermal and
geothermal energy;
* low-waste yarn from energy-efficient
facilities;
* sustainable and recycled materials.
Most of Hanes' cotton is grown in the
rain-rich fields of the southeastern United
States, which helps reduce the need for irrigation. The apparel giant explores ways to recycle and repurpose apparel to keep discarded
clothes out of landfills. It even has gone as
far as building wastewater-treatment plants
on the site of its manufacturing operations.
These brand stats and details are great
information to share with eco-concerned
buyers. Consider that 97% of buyers want
to make a positive environmental impact
on the planet and 79% want brands to help
them be more environmentally friendly,
according to EU Continuum research.
Today, companies want to tie their ecoconscious missions into the branded apparel
they wear, sell or give away. When you share
apparel from sustainable companies - and
the accompanying stats and stories - not
only will you impress your customers, but
you'll also become their go-to distributor or
decorator.
James Andres is content manager for S&S Activewear. For more information or to comment on this
article, email James at jandres@ssactivewear.com.
Many younger consumers work
at tech-focused companies and
buy logoed corporate apparel.
I M P R E S S I O N S M A G . C O M OCT./NOV. 2020
24-26_IMP_1020_Sustainability_Feature.indd 26
9/16/20 4:32 PM
http://www.IMPRESSIONSMAG.COM
Impressions - October/November 2020
Table of Contents for the Digital Edition of Impressions - October/November 2020
Impressions - October/November 2020
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Going the Distance
Breakdown: A Screen-Printed Transfer on Performancewear
Sustainability’s ‘Fab Five’
Holiday Success Starts Now
Advantages of Supportive Software
Shop Talk
Embroidery Design & Digitizing
Screen Printing Production
Direct-To-Garment
On Design
Ad Index/Classifieds
Impressions - October/November 2020 - CT1
Impressions - October/November 2020 - CT2
Impressions - October/November 2020 - Impressions - October/November 2020
Impressions - October/November 2020 - Cover2
Impressions - October/November 2020 - 1
Impressions - October/November 2020 - 2
Impressions - October/November 2020 - 3
Impressions - October/November 2020 - 4
Impressions - October/November 2020 - 5
Impressions - October/November 2020 - First Impressions
Impressions - October/November 2020 - 7
Impressions - October/November 2020 - From the Show Director
Impressions - October/November 2020 - 9
Impressions - October/November 2020 - Overheard
Impressions - October/November 2020 - 11
Impressions - October/November 2020 - 11A
Impressions - October/November 2020 - 11B
Impressions - October/November 2020 - 12
Impressions - October/November 2020 - 13
Impressions - October/November 2020 - First Look
Impressions - October/November 2020 - 15
Impressions - October/November 2020 - Expo Scene
Impressions - October/November 2020 - 17
Impressions - October/November 2020 - Going the Distance
Impressions - October/November 2020 - 19
Impressions - October/November 2020 - 20
Impressions - October/November 2020 - 21
Impressions - October/November 2020 - Breakdown: A Screen-Printed Transfer on Performancewear
Impressions - October/November 2020 - 23
Impressions - October/November 2020 - Sustainability’s ‘Fab Five’
Impressions - October/November 2020 - 25
Impressions - October/November 2020 - 26
Impressions - October/November 2020 - 27
Impressions - October/November 2020 - Holiday Success Starts Now
Impressions - October/November 2020 - 29
Impressions - October/November 2020 - 30
Impressions - October/November 2020 - 31
Impressions - October/November 2020 - Advantages of Supportive Software
Impressions - October/November 2020 - 33
Impressions - October/November 2020 - 34
Impressions - October/November 2020 - 35
Impressions - October/November 2020 - Shop Talk
Impressions - October/November 2020 - 37
Impressions - October/November 2020 - Embroidery Design & Digitizing
Impressions - October/November 2020 - 39
Impressions - October/November 2020 - 40
Impressions - October/November 2020 - Screen Printing Production
Impressions - October/November 2020 - 42
Impressions - October/November 2020 - 43
Impressions - October/November 2020 - Direct-To-Garment
Impressions - October/November 2020 - 45
Impressions - October/November 2020 - 46
Impressions - October/November 2020 - Ad Index/Classifieds
Impressions - October/November 2020 - On Design
Impressions - October/November 2020 - Cover3
Impressions - October/November 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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