Impressions - January/February 2021 - 24

but at this year's PGA Championship at TPC Harding Park, players sported Haight-Ashbury-influenced designs in everything from
shoes, shirts, pullovers and hats, " she recalls.
This year also will see crossover styles that mix traditional golf
fashion with streetwear influences, targeting a younger demographic.
" Full-button polos have a laid-back feel and appeal to a younger audience, " Barecca says. " Golf labels have introduced more hoodies and
pullover styles, and [have] added stretch to every style imaginable. "
She adds that various necklines, such as snaps, covered buttons,
Y-shape and Henley collars, will be popular options for women's
plackets and wovens.
Ostrom says polos are appearing in fashion magazines thanks to
a new phenomenon, " Polopower, " which can look like styles that
have a retro influence via wide stripes or checkerboard patterns that
reference the 1980s.
" Polopower at its best, though, is in the actual fabric and details
of polos that make them indispensable wardrobe-builders for today
- styles that have hyper levels of function while maintaining their
core beauty and iconic styling, " she says.
Ostrom adds that a " woven " garment may not actually be woven
nowadays; instead, it could be a knit fabric that looks like your favorite
short-sleeve woven dress shirt. " The difference is that it has stay-cool
wicking technology and it stretches with you because it is a knit, "
she says. " That is what consumers are looking for in apparel today. "
Lloyd says other trends include wovens that have " two-pocket chest

A Sales Resurgence
For some companies, plackets and wovens sales decreased last year as fewer
people were leaving home because of the
pandemic. However, things picked up in fall
and winter of 2020, Nabi says, and sales
will continue to increase.
Lloyd thinks category sales will remain
strong if the apparel continues offering fashionable styling and fabric with
stretch. The category will continue to
perform well as part of uniforms in markets
such as healthcare, senior living, gaming,
restaurants, education and more.
" All these markets continue to have jobmarket growth and will require a
decorated woven shirt as part of their uniform programs, " she says. " Building your
brand through uniforms means providing
staff alternatives for their wardrobe. "

New Styles: Plackets & Wovens
Sign up at impressionsmag.com to get the Impressions Product Guide to
Plackets & Wovens, which will be emailed Feb. 2.
1. EG-PRO Men's Short-Sleeve Cage Jacket
Style R601  Made of 3.1-ounce, 100% polyester high-stretch microfiber
 Moisture-management and antimicrobial technology  Graphite contrasting
shoulder panels; two side pockets; adjustment cord at waistband  Youth style
R602Y also available  Six colors are available in men's sizes S-3XL
Use Info⋅Action #400 at impressionsmag.com/infoaction

2. Stain Imaging Custom Allover Placket Shirt
No need for cutting and sewing  Process can be done on regular jersey knit
polos with two-week turnaround and low minimums, according to the company
 Technique exhibits soft, weathered, vintage characteristics
Use Info⋅Action #401 at impressionsmag.com/infoaction

3. Gildan DryBlend Adult CVC Sport Shirt
Style CP800 from Staton Corporate & Casual  Made of 5.8-ounce, 65% ringspun cotton/35% polyester  Wicking and UPF 50+ sun-protection properties
 Clean, finished placket with a reinforced bottom box  Sizes XS-4XL are
available in 13 colors
Use Info⋅Action #402 at impressionsmag.com/infoaction

4. Vantage Apparel Vansport Planet Polo
Style 8060  Made of 4.75-ounce, 45% recycled polyester/45% polyester/10%
elastane  Wicks moisture  Self-goods collar with collar band  Sizes S-5XL
are available in eight colors
Use Info⋅Action #403 at impressionsmag.com/infoaction

5. JERZEES Premium Ring-Spun Sport Shirts
Styles 443MR and 443WR  Made of 6.5-ounce, 100% ring-spun cotton
preshrunk piqué  Ideal for corporate apparel programs, according to the
company  Welt-knit collar; 1×1 rib sleeve bands; and two-needle, hemmed
bottom  Various colors are available in men's and ladies' options
Use Info⋅Action #404 at impressionsmag.com/infoaction

6. Burnside Ladies' Plaid Flannel Shirt
Style B5210 from TSC Apparel  Made of 5.4-ounce, 80% cotton/20% polyester
 Two chest pockets; button pocket flaps; hemmed bottom; roll-up sleeves with
placket  Sizes S-3XL are available
Use Info⋅Action #405 at impressionsmag.com/infoaction

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I M P R E S S I O N S M A G . C O M JAN./FEB. 2021

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Impressions - January/February 2021

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