Future Trends The trends of the future are responding to market demands and users' uncertainty. More intricate color-matching systems are being constructed to meet retail product and color demands. These systems can be automatic or they can be created to align with current graphicembellishment knowledge. There is no loss of knowledge in this space. Adopting a new methodology through computer automation doesn't eliminate or diminish the value of decorators' knowledge of established techniques. In fact, that's what this space necessi- One of the current and future trends is customizable printing on face masks, such as these that are printed with variable data. Just like brands will be using data to target consumers in this e-commerce world, decorators can compile data to understand their workflow better and guarantee profitable results, follow trends, reduce waste, pivot and evolve more quickly. 26 * Fall 2020 24-27_IMDD_1020_Digital Wave_Feature.indd 26 10/9/20 1:57 PM