Impressions - Digital Decorator - Summer 2015 - 22
The difference in total
coverage is significant.
Here is an example of how a large spot hit can be used as an alternative
to the more expensive and slower production of allover printing.
* PINGSUBLIMATION If explained correctly, the cusCREASES
BREAK OUT tomer can understand this is a trendy retail look.
a bit more industrial. The Swingman 25P
Also, find the sweetest spot. If you are
has a 25" x 20" platen. That is a big difference
looking for a way to increase margins,
in the printable area. If we are considering
deliver huge graphics and compete with
an edge-to-edge comparison, that is 56%
more area (500 square inches vs. 320 square
inches on a 16" x 20" press). There are other
allover printing (minus the creases), you are
gong to have to think outside the box. Use
manufacturers in the marketplace such as
sublimation-certified colors that work with
Insta Graphic Systems that have recently
the sublimation ink set. There are plenty of
added this footprint to their suite of presses.
options.
MAYBE BIGGER IS
BETTER
It is worth the investment to add this
dimension to your business. These 20" x 25"
presses do require 220-volt power supply
and that can be an investment. If sublimation is a critical part of your growth plan
for 2015 and 2016, then the super spot is a
targeted place to invest. It will provide a
higher return than the less expensive 15" x
20" press. The successful shop needs reliable
presses of all sizes. Companies that invest in
the super spot already have invested in the
standard 15" x 20" press.
The 20" x 25" format also allows you to
do allover print youth T-shirts, allover print
baby one pieces and a host of other larger
substrates that are available. Tube socks are
another allover print application that can
benefit from the larger press size. And the
applications will grow along with the sublimation marketplace.
Screen printers that are looking forward should consider this as part of a larger
investment in the sublimation platform.
All the parts are in place for these larger
applications and price points for industrial
apparel sublimation are finally here. Good
luck and happy pressing.
Chris Bernat is chief revenue officer at Vapor
Apparel. He is a current board member of
SGIA, and he speaks and writes on sublimation and mass customization for SGIA, ISS,
FESPA and Dig South. For more information
or to comment on this article, email Chris
at chris@vaporapparel.com.
To view a
short video of this
process, please visit
impressionsmag.com/
superspot.
Use Info*Action #109 at impressionsmag.com/infoaction
22 § SUMMER 2015
http://www.impressionsmag.com/superspot
http://www.heatpress.com
http://www.impressionsmag.com/infoaction
Impressions - Digital Decorator - Summer 2015
Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2015
Impressions - Digital Decorator - Summer 2015
Contents
First Impressions
How to Optimize Digital Dark Shirt Printing
Prepare to Launch! Minimizing the DTG Learning Curve
Sublimation Rising: The Super Spot
What Does Digital Mean to Screen Printers?
Beyond the DTG Printer
Top 5 Color-Correcting Methods for Customer Photos
Digital Appliqué — the Best of Both Worlds
Digital Decorating Products
Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - Impressions - Digital Decorator - Summer 2015
Impressions - Digital Decorator - Summer 2015 - Cover2
Impressions - Digital Decorator - Summer 2015 - 1
Impressions - Digital Decorator - Summer 2015 - Contents
Impressions - Digital Decorator - Summer 2015 - 3
Impressions - Digital Decorator - Summer 2015 - First Impressions
Impressions - Digital Decorator - Summer 2015 - 5
Impressions - Digital Decorator - Summer 2015 - How to Optimize Digital Dark Shirt Printing
Impressions - Digital Decorator - Summer 2015 - 7
Impressions - Digital Decorator - Summer 2015 - 8
Impressions - Digital Decorator - Summer 2015 - 9
Impressions - Digital Decorator - Summer 2015 - 10
Impressions - Digital Decorator - Summer 2015 - 11
Impressions - Digital Decorator - Summer 2015 - 12
Impressions - Digital Decorator - Summer 2015 - 13
Impressions - Digital Decorator - Summer 2015 - Prepare to Launch! Minimizing the DTG Learning Curve
Impressions - Digital Decorator - Summer 2015 - 15
Impressions - Digital Decorator - Summer 2015 - 16
Impressions - Digital Decorator - Summer 2015 - 17
Impressions - Digital Decorator - Summer 2015 - 18
Impressions - Digital Decorator - Summer 2015 - 19
Impressions - Digital Decorator - Summer 2015 - Sublimation Rising: The Super Spot
Impressions - Digital Decorator - Summer 2015 - 21
Impressions - Digital Decorator - Summer 2015 - 22
Impressions - Digital Decorator - Summer 2015 - What Does Digital Mean to Screen Printers?
Impressions - Digital Decorator - Summer 2015 - 24
Impressions - Digital Decorator - Summer 2015 - 25
Impressions - Digital Decorator - Summer 2015 - Beyond the DTG Printer
Impressions - Digital Decorator - Summer 2015 - 27
Impressions - Digital Decorator - Summer 2015 - 28
Impressions - Digital Decorator - Summer 2015 - 29
Impressions - Digital Decorator - Summer 2015 - Top 5 Color-Correcting Methods for Customer Photos
Impressions - Digital Decorator - Summer 2015 - 31
Impressions - Digital Decorator - Summer 2015 - 32
Impressions - Digital Decorator - Summer 2015 - 33
Impressions - Digital Decorator - Summer 2015 - Digital Appliqué — the Best of Both Worlds
Impressions - Digital Decorator - Summer 2015 - 35
Impressions - Digital Decorator - Summer 2015 - 36
Impressions - Digital Decorator - Summer 2015 - 37
Impressions - Digital Decorator - Summer 2015 - 38
Impressions - Digital Decorator - Summer 2015 - Digital Decorating Products
Impressions - Digital Decorator - Summer 2015 - 40
Impressions - Digital Decorator - Summer 2015 - 41
Impressions - Digital Decorator - Summer 2015 - 42
Impressions - Digital Decorator - Summer 2015 - Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - 44
Impressions - Digital Decorator - Summer 2015 - Cover3
Impressions - Digital Decorator - Summer 2015 - Cover4
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