Impressions - Digital Decorator - Summer 2015 - 22

The difference in total
coverage is significant.

Here is an example of how a large spot hit can be used as an alternative
to the more expensive and slower production of allover printing.

* PINGSUBLIMATION If explained correctly, the cusCREASES
BREAK OUT tomer can understand this is a trendy retail look.

a bit more industrial. The Swingman 25P

Also, find the sweetest spot. If you are

has a 25" x 20" platen. That is a big difference

looking for a way to increase margins,

in the printable area. If we are considering

deliver huge graphics and compete with

an edge-to-edge comparison, that is 56%
more area (500 square inches vs. 320 square
inches on a 16" x 20" press). There are other

allover printing (minus the creases), you are
gong to have to think outside the box. Use

manufacturers in the marketplace such as

sublimation-certified colors that work with

Insta Graphic Systems that have recently

the sublimation ink set. There are plenty of

added this footprint to their suite of presses.

options.

MAYBE BIGGER IS
BETTER
It is worth the investment to add this
dimension to your business. These 20" x 25"
presses do require 220-volt power supply
and that can be an investment. If sublimation is a critical part of your growth plan
for 2015 and 2016, then the super spot is a
targeted place to invest. It will provide a
higher return than the less expensive 15" x
20" press. The successful shop needs reliable
presses of all sizes. Companies that invest in
the super spot already have invested in the
standard 15" x 20" press.
The 20" x 25" format also allows you to
do allover print youth T-shirts, allover print
baby one pieces and a host of other larger
substrates that are available. Tube socks are
another allover print application that can
benefit from the larger press size. And the
applications will grow along with the sublimation marketplace.
Screen printers that are looking forward should consider this as part of a larger
investment in the sublimation platform.
All the parts are in place for these larger
applications and price points for industrial
apparel sublimation are finally here. Good
luck and happy pressing.
Chris Bernat is chief revenue officer at Vapor
Apparel. He is a current board member of
SGIA, and he speaks and writes on sublimation and mass customization for SGIA, ISS,
FESPA and Dig South. For more information
or to comment on this article, email Chris
at chris@vaporapparel.com. 

To view a
short video of this
process, please visit
impressionsmag.com/
superspot.

Use Info*Action #109 at impressionsmag.com/infoaction

22 § SUMMER 2015


http://www.impressionsmag.com/superspot http://www.heatpress.com http://www.impressionsmag.com/infoaction

Impressions - Digital Decorator - Summer 2015

Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2015

Impressions - Digital Decorator - Summer 2015
Contents
First Impressions
How to Optimize Digital Dark Shirt Printing
Prepare to Launch! Minimizing the DTG Learning Curve
Sublimation Rising: The Super Spot
What Does Digital Mean to Screen Printers?
Beyond the DTG Printer
Top 5 Color-Correcting Methods for Customer Photos
Digital Appliqué — the Best of Both Worlds
Digital Decorating Products
Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - Impressions - Digital Decorator - Summer 2015
Impressions - Digital Decorator - Summer 2015 - Cover2
Impressions - Digital Decorator - Summer 2015 - 1
Impressions - Digital Decorator - Summer 2015 - Contents
Impressions - Digital Decorator - Summer 2015 - 3
Impressions - Digital Decorator - Summer 2015 - First Impressions
Impressions - Digital Decorator - Summer 2015 - 5
Impressions - Digital Decorator - Summer 2015 - How to Optimize Digital Dark Shirt Printing
Impressions - Digital Decorator - Summer 2015 - 7
Impressions - Digital Decorator - Summer 2015 - 8
Impressions - Digital Decorator - Summer 2015 - 9
Impressions - Digital Decorator - Summer 2015 - 10
Impressions - Digital Decorator - Summer 2015 - 11
Impressions - Digital Decorator - Summer 2015 - 12
Impressions - Digital Decorator - Summer 2015 - 13
Impressions - Digital Decorator - Summer 2015 - Prepare to Launch! Minimizing the DTG Learning Curve
Impressions - Digital Decorator - Summer 2015 - 15
Impressions - Digital Decorator - Summer 2015 - 16
Impressions - Digital Decorator - Summer 2015 - 17
Impressions - Digital Decorator - Summer 2015 - 18
Impressions - Digital Decorator - Summer 2015 - 19
Impressions - Digital Decorator - Summer 2015 - Sublimation Rising: The Super Spot
Impressions - Digital Decorator - Summer 2015 - 21
Impressions - Digital Decorator - Summer 2015 - 22
Impressions - Digital Decorator - Summer 2015 - What Does Digital Mean to Screen Printers?
Impressions - Digital Decorator - Summer 2015 - 24
Impressions - Digital Decorator - Summer 2015 - 25
Impressions - Digital Decorator - Summer 2015 - Beyond the DTG Printer
Impressions - Digital Decorator - Summer 2015 - 27
Impressions - Digital Decorator - Summer 2015 - 28
Impressions - Digital Decorator - Summer 2015 - 29
Impressions - Digital Decorator - Summer 2015 - Top 5 Color-Correcting Methods for Customer Photos
Impressions - Digital Decorator - Summer 2015 - 31
Impressions - Digital Decorator - Summer 2015 - 32
Impressions - Digital Decorator - Summer 2015 - 33
Impressions - Digital Decorator - Summer 2015 - Digital Appliqué — the Best of Both Worlds
Impressions - Digital Decorator - Summer 2015 - 35
Impressions - Digital Decorator - Summer 2015 - 36
Impressions - Digital Decorator - Summer 2015 - 37
Impressions - Digital Decorator - Summer 2015 - 38
Impressions - Digital Decorator - Summer 2015 - Digital Decorating Products
Impressions - Digital Decorator - Summer 2015 - 40
Impressions - Digital Decorator - Summer 2015 - 41
Impressions - Digital Decorator - Summer 2015 - 42
Impressions - Digital Decorator - Summer 2015 - Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - 44
Impressions - Digital Decorator - Summer 2015 - Cover3
Impressions - Digital Decorator - Summer 2015 - Cover4
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com