Impressions - Sports Fan Retailer - 22
///////// RETAILER FOCUS
PEAK SEASON
For a sports merchandise retailer
in the Northeast - and, indeed, most
parts of the country - peak season lasts
from football season into the holidays.
"During football season, there are so
many popular teams," Mansour says.
"Football is also near the holidays, which
is like a double bonus."
And that fall and winter success
can carry over if there is an especially
popular football team or player making a
deep run in the playoffs, which is exactly
what happened last season.
"Football-season success is also based
on who's in the playoffs - like the
Panthers last year," Mansour says. "I was
wiped out to the very last T-shirt."
For Touchdown Gifts, the basketball
and baseball seasons can be considered
downtime because there are only a few
popular local baseball teams, and the
craze surrounding those teams is not
as rampant as it is for football. When
baseball season rolls around, Touchdown
Gifts undergoes a transformation
of sorts. Mansour stores most of the
football gear and brings in fresh baseball
and basketball gear until summer.
"As soon as July rolls around and Nike
starts shipping all their fall merchandise,
people come in to buy the non-local
team merchandise right away," she says.
LOOKING AHEAD
Touchdown Gifts relies chiefly on
in-store sales for revenue. A website
with e-commerce capability is under
construction, but Mansour doesn't
anticipate that a huge percentage of her
sales will come online.
In the future, like many retailers,
Mansour would like to have several
Touchdown Gift locations, but the
most important step is finding the right
people to help run the business.
"Hopefully I'm going to start
franchising [Touchdown Gifts]," she
says. "I have considered setting up in
another mall, but the big key is finding
the reliable people."
Until then, Touchdown Gifts will
continue offering local and non-local
sports-licensed products for fan bases
near and far, all from its Youngstown
mall location.
John Burns is an Atlanta-based
freelance writer.
The retailer sells substantial amounts of
merchandise to fans of out-of-town teams,
including the Pittsburgh Pirates.
TOUCHDOWN GIFTS
AT A GLANCE
STORE NAME:
Touchdown Gifts
ADDRESS:
7401 Market St., Rm. 211B
Youngstown, Ohio 44512
PHONE: (330) 629-9288
YEARS IN OPERATION: 18
NO. OF EMPLOYEES: 3
Mansour says operating a year-round retail store meant she had to endure the learning curve of offering a mix of all licensed products for teams in all sports, not just those in football.
22
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Impressions - Sports Fan Retailer
Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer
Impressions - Sports Fan Retailer
Contents
Message from the Show Director
Show Overview
Schedule of Events
Keynote Presentation & Sessions
Opening Night Party
License to Buy
Cover Story: Q&A with Bill Battle: Sports Licensing Icon
The Big Pitch
New Product Showcase
Retailer Focus: From Seasonal to Staple
Industry Report: An Industry of Transformation
Industry Report: Keen on Competition
Exhibitor Profiles
Exhibitors by Product Category
Exhibitors by Licenses Held
Floor Plan
Impressions - Sports Fan Retailer - Impressions - Sports Fan Retailer
Impressions - Sports Fan Retailer - Cover2
Impressions - Sports Fan Retailer - 1
Impressions - Sports Fan Retailer - Contents
Impressions - Sports Fan Retailer - 3
Impressions - Sports Fan Retailer - Message from the Show Director
Impressions - Sports Fan Retailer - 5
Impressions - Sports Fan Retailer - Show Overview
Impressions - Sports Fan Retailer - 7
Impressions - Sports Fan Retailer - Schedule of Events
Impressions - Sports Fan Retailer - 9
Impressions - Sports Fan Retailer - Keynote Presentation & Sessions
Impressions - Sports Fan Retailer - Opening Night Party
Impressions - Sports Fan Retailer - License to Buy
Impressions - Sports Fan Retailer - 13
Impressions - Sports Fan Retailer - Cover Story: Q&A with Bill Battle: Sports Licensing Icon
Impressions - Sports Fan Retailer - 15
Impressions - Sports Fan Retailer - The Big Pitch
Impressions - Sports Fan Retailer - 17
Impressions - Sports Fan Retailer - New Product Showcase
Impressions - Sports Fan Retailer - 19
Impressions - Sports Fan Retailer - Retailer Focus: From Seasonal to Staple
Impressions - Sports Fan Retailer - 21
Impressions - Sports Fan Retailer - 22
Impressions - Sports Fan Retailer - 23
Impressions - Sports Fan Retailer - Industry Report: An Industry of Transformation
Impressions - Sports Fan Retailer - 25
Impressions - Sports Fan Retailer - 26
Impressions - Sports Fan Retailer - 27
Impressions - Sports Fan Retailer - 28
Impressions - Sports Fan Retailer - 29
Impressions - Sports Fan Retailer - Industry Report: Keen on Competition
Impressions - Sports Fan Retailer - 31
Impressions - Sports Fan Retailer - 32
Impressions - Sports Fan Retailer - Exhibitor Profiles
Impressions - Sports Fan Retailer - 34
Impressions - Sports Fan Retailer - 35
Impressions - Sports Fan Retailer - 36
Impressions - Sports Fan Retailer - 37
Impressions - Sports Fan Retailer - 38
Impressions - Sports Fan Retailer - 39
Impressions - Sports Fan Retailer - 40
Impressions - Sports Fan Retailer - 41
Impressions - Sports Fan Retailer - 42
Impressions - Sports Fan Retailer - Exhibitors by Product Category
Impressions - Sports Fan Retailer - 44
Impressions - Sports Fan Retailer - 45
Impressions - Sports Fan Retailer - 46
Impressions - Sports Fan Retailer - Exhibitors by Licenses Held
Impressions - Sports Fan Retailer - Floor Plan
Impressions - Sports Fan Retailer - Cover3
Impressions - Sports Fan Retailer - Cover4
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