Impressions - Sports Fan Retailer - December 2014 - 42
The NFL Players
In-Store Selfies
Station allows
fans to capture
their moments
with players and
share them via
their social media
channels.
to be held Jan. 14-16 at the Las Vegas
Convention Center.
Dedicated NFL Player Displays: To
help create an immersive in-store experience, NFLPI now has new customized,
standalone fixtures that can accommodate a variety of dedicated NFL player-licensed hard goods and apparel. To
bring an element of the on-field action
into stores, NFLPI licensee Fathead has
institutional wall décor applications that
can enhance traditional slat walls with
engaging murals featuring NFL players
in action. NFLPI will work with retailers carrying assortments of NFL playerlicensed merchandise to help provide cooperative funding for the displays.
SOCIAL MEDIA & ENDORSEMENTS
NFL players' influence goes beyond store
appearances. When discussing the latest
activation trends, one topic consistently
pops up: social media. The player-fan relationship is incredibly valuable to marketers and retailers, and according to the
42 December 2014
Catalyst Fan Engagement Study, sports
fans are 55% more likely to purchase
a product if an athlete mentions it on
social media. Not surprisingly, NFLPI
partners and licensees are increasingly using Twitter and Instagram, along
with other online tools, to amplify their
messages and connect with consumers.
Activate - A Micro-Endorsement
Marketplace: NFLPI licensee opendorse
recently introduced the first professional
sports online micro-endorsement marketplace - Activate - a platform based
on valuating a player's social media
influence and allowing businesses of all
sizes to connect with players for digital
endorsements. The goal is to create more
direct interaction, awareness and credibility with consumers.
The program allows users, particularly retailers, to think creatively - and
digitally - about ways in which players
can help move product. By logging on
to the Activate website (nflplayers.com/
activate), retailers can browse through a
SportsFan Retailer
http://www.nflplayers.com/activate
http://www.nflplayers.com/activate
http://www.bsiproducts.com
http://www.bsiproducts.com
Impressions - Sports Fan Retailer - December 2014
Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
State of the Industry: Loud and Proud
The Retail Take
Tailgating Over Time
Fan Faves: An Early Look
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014 - Cover2
Impressions - Sports Fan Retailer - December 2014 - 1
Impressions - Sports Fan Retailer - December 2014 - Contents
Impressions - Sports Fan Retailer - December 2014 - 3
Impressions - Sports Fan Retailer - December 2014 - For the Record
Impressions - Sports Fan Retailer - December 2014 - 5
Impressions - Sports Fan Retailer - December 2014 - From the Show Director
Impressions - Sports Fan Retailer - December 2014 - 7
Impressions - Sports Fan Retailer - December 2014 - Starters
Impressions - Sports Fan Retailer - December 2014 - 9
Impressions - Sports Fan Retailer - December 2014 - 10
Impressions - Sports Fan Retailer - December 2014 - 11
Impressions - Sports Fan Retailer - December 2014 - 12
Impressions - Sports Fan Retailer - December 2014 - 13
Impressions - Sports Fan Retailer - December 2014 - First & 5
Impressions - Sports Fan Retailer - December 2014 - 15
Impressions - Sports Fan Retailer - December 2014 - MVPs
Impressions - Sports Fan Retailer - December 2014 - 17
Impressions - Sports Fan Retailer - December 2014 - State of the Industry: Loud and Proud
Impressions - Sports Fan Retailer - December 2014 - 19
Impressions - Sports Fan Retailer - December 2014 - 20
Impressions - Sports Fan Retailer - December 2014 - 21
Impressions - Sports Fan Retailer - December 2014 - The Retail Take
Impressions - Sports Fan Retailer - December 2014 - 23
Impressions - Sports Fan Retailer - December 2014 - 24
Impressions - Sports Fan Retailer - December 2014 - 25
Impressions - Sports Fan Retailer - December 2014 - 26
Impressions - Sports Fan Retailer - December 2014 - 27
Impressions - Sports Fan Retailer - December 2014 - Tailgating Over Time
Impressions - Sports Fan Retailer - December 2014 - 29
Impressions - Sports Fan Retailer - December 2014 - 30
Impressions - Sports Fan Retailer - December 2014 - 31
Impressions - Sports Fan Retailer - December 2014 - 32
Impressions - Sports Fan Retailer - December 2014 - 33
Impressions - Sports Fan Retailer - December 2014 - Fan Faves: An Early Look
Impressions - Sports Fan Retailer - December 2014 - 35
Impressions - Sports Fan Retailer - December 2014 - 36
Impressions - Sports Fan Retailer - December 2014 - 37
Impressions - Sports Fan Retailer - December 2014 - 38
Impressions - Sports Fan Retailer - December 2014 - 39
Impressions - Sports Fan Retailer - December 2014 - Around the Leagues
Impressions - Sports Fan Retailer - December 2014 - 41
Impressions - Sports Fan Retailer - December 2014 - 42
Impressions - Sports Fan Retailer - December 2014 - 43
Impressions - Sports Fan Retailer - December 2014 - 44
Impressions - Sports Fan Retailer - December 2014 - 45
Impressions - Sports Fan Retailer - December 2014 - Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - 47
Impressions - Sports Fan Retailer - December 2014 - 48
Impressions - Sports Fan Retailer - December 2014 - Cover3
Impressions - Sports Fan Retailer - December 2014 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201803
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https://www.nxtbook.com/nxtbooks/impressions/201701
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