Impressions - Sports Fan Retailer - December 2014 - 46
RETAILER FOCUS
With stores that average
about 3,600 square feet,
Alumni Hall packs a lot
of team pride into every
inch of space.
A Fan's
Paradise
T
he Alumni Hall store at Epps
Bridge Center in Athens, Ga.,
has everything - and we mean
everything - a fan needs to support the hometown Georgia Bulldogs. If
you're one of the countless thousands who
swarm the University of Georgia campus
on game days, regardless of season, you
may even be tempted to call the store a
Mecca to all things red and black.
From apparel (T-shirts, sweatshirts,
polos, etc.) to accessories (koozies,
tote bags or car flags), Alumni Hall of-
46 December 2014
With a simple strategy and unique operating
philosophy, Alumni Hall has something
for everyone - and then some.
By Michael J. Pallerino, Contributing Writer
fers a vast selection of licensed sports
merchandise for fans of all ages - not just
in Athens, but in 19 locations primarily
across the Southeast.
Since its first store opened in 2006 in
Knoxville, Tenn., Alumni Hall has been
that "small store with a big idea" to give
fans what they want. The proof can be
seen in just how much it has grown since
those first years. Alumni Hall opened as
a team store, but didn't have a lot of team
color-specific merchandise. One day, its
founders asked, "Why not?"
The rest, as they say, is a tailgater's
fantasy. Today, while each Alumni Hall
location may cater to a different fan
(regardless of whether they're Bulldogs,
Tigers, Gators, Mountaineers, Wildcats,
etc.), it offers the best of the best in merchandise, culminating in what can only
be described as a fan's paradise. Brands
include official sideline gear from adidas,
Nike, and Under Armour, plus offerings from Columbia, Cutter & Buck and
PING. No sporting goods equipment.
No high-priced footwear. No golf clubs.
SportsFan Retailer
Impressions - Sports Fan Retailer - December 2014
Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
State of the Industry: Loud and Proud
The Retail Take
Tailgating Over Time
Fan Faves: An Early Look
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014 - Cover2
Impressions - Sports Fan Retailer - December 2014 - 1
Impressions - Sports Fan Retailer - December 2014 - Contents
Impressions - Sports Fan Retailer - December 2014 - 3
Impressions - Sports Fan Retailer - December 2014 - For the Record
Impressions - Sports Fan Retailer - December 2014 - 5
Impressions - Sports Fan Retailer - December 2014 - From the Show Director
Impressions - Sports Fan Retailer - December 2014 - 7
Impressions - Sports Fan Retailer - December 2014 - Starters
Impressions - Sports Fan Retailer - December 2014 - 9
Impressions - Sports Fan Retailer - December 2014 - 10
Impressions - Sports Fan Retailer - December 2014 - 11
Impressions - Sports Fan Retailer - December 2014 - 12
Impressions - Sports Fan Retailer - December 2014 - 13
Impressions - Sports Fan Retailer - December 2014 - First & 5
Impressions - Sports Fan Retailer - December 2014 - 15
Impressions - Sports Fan Retailer - December 2014 - MVPs
Impressions - Sports Fan Retailer - December 2014 - 17
Impressions - Sports Fan Retailer - December 2014 - State of the Industry: Loud and Proud
Impressions - Sports Fan Retailer - December 2014 - 19
Impressions - Sports Fan Retailer - December 2014 - 20
Impressions - Sports Fan Retailer - December 2014 - 21
Impressions - Sports Fan Retailer - December 2014 - The Retail Take
Impressions - Sports Fan Retailer - December 2014 - 23
Impressions - Sports Fan Retailer - December 2014 - 24
Impressions - Sports Fan Retailer - December 2014 - 25
Impressions - Sports Fan Retailer - December 2014 - 26
Impressions - Sports Fan Retailer - December 2014 - 27
Impressions - Sports Fan Retailer - December 2014 - Tailgating Over Time
Impressions - Sports Fan Retailer - December 2014 - 29
Impressions - Sports Fan Retailer - December 2014 - 30
Impressions - Sports Fan Retailer - December 2014 - 31
Impressions - Sports Fan Retailer - December 2014 - 32
Impressions - Sports Fan Retailer - December 2014 - 33
Impressions - Sports Fan Retailer - December 2014 - Fan Faves: An Early Look
Impressions - Sports Fan Retailer - December 2014 - 35
Impressions - Sports Fan Retailer - December 2014 - 36
Impressions - Sports Fan Retailer - December 2014 - 37
Impressions - Sports Fan Retailer - December 2014 - 38
Impressions - Sports Fan Retailer - December 2014 - 39
Impressions - Sports Fan Retailer - December 2014 - Around the Leagues
Impressions - Sports Fan Retailer - December 2014 - 41
Impressions - Sports Fan Retailer - December 2014 - 42
Impressions - Sports Fan Retailer - December 2014 - 43
Impressions - Sports Fan Retailer - December 2014 - 44
Impressions - Sports Fan Retailer - December 2014 - 45
Impressions - Sports Fan Retailer - December 2014 - Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - 47
Impressions - Sports Fan Retailer - December 2014 - 48
Impressions - Sports Fan Retailer - December 2014 - Cover3
Impressions - Sports Fan Retailer - December 2014 - Cover4
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https://www.nxtbook.com/emerald/impressions/202203
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https://www.nxtbook.com/emerald/impressions/202112
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https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
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https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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