Impressions - Sports Fan Retailer - December 2014 - 8

STARTERS

LIDS Offers NBA Apparel
Customization

L

IDS Sports Group, Indianapolis,
has announced its first-ever retail
offering of customizable and personalized NBA apparel and headwear.
Through a partnership with the National Basketball Association (NBA),
fans can customize the new adidas NBA
Swingman jersey with any NBA player
name and number - or personalize
jerseys with their own names and numbers - in more than 70 Locker Room
by LIDS stores nationwide. Player customization or personalization of current
NBA team logo adidas and Mitchell &
Ness headwear also is an option in more
than 800 LIDS and Locker Room by
LIDS locations.

By the Numbers

Omni-Channel Commerce

71

The percentage of consumers who say information about in-store stock levels
are critical to decision making
The percentage of retailers that offer information
about in-store stock levels
The percentage of consumers who want in-store
pickup for items purchased online
or via mobile devices
The percentage of retailers
offering in-store pickup
for items purchased online or via
mobile devices
The percentage of shoppers
who want to pick up an item
within an hour of purchasing online
or via mobile devices
The percentage of retailers
that can offer pickup of an
item within an hour of purchasing
online or via mobile devices
Source: 2014 Forrester Consulting
online survey

32
50

36

"Th rough select professional sports
partnerships, custom embroidery capabilities and a wide selection of styles and
sizes, we are committed to giving our
customers the official gear they want,
right when they want it," says Ken Kocher,
president of LIDS Sports Group.
"The new NBA Swingman jersey, coupled with the customized and personalized programs, accomplish this goal and
provide our fans a unique and compelling
customer experience at LIDS and Locker
Room by LIDS stores," says Brian Keegan, NBA vice president, global retail
development.
For more information, visit lids.com.
- J.L.

Panini Inks Agreement
with John Wall

P

anini America, Irving, Texas,
has reached an exclusive multiyear trading card, autograph and
memorabilia agreement with Washington
Wizards guard John Wall.
Wall's trading cards and autographed
cards will be featured exclusively in Panini America's officially licensed NBA and
University of Kentucky trading-card

41

55

8 December 2014

LIDS is offering customization of the adidas
Swingman jersey as part of its partnership
with the NBA.

John Wall trading cards and autographed
memorabilia will now be exclusively available through Panini Authentic.

products, and his autographed memorabilia will be available exclusively through
Panini Authentic.
As part of the agreement, Wall will be
featured on the company's packaging and
will be involved in Panini marketing and
social-media initiatives throughout the
length of the agreement.
"John Wall is one of the most exciting young players in the NBA and we've
been fortunate to work with him in the
past," says Mark Warsop, Panini America
CEO. "Having a player of John's stature
return to our team in such a meaningful
way not only adds more excitement and
potential to our product offerings, it also
reinforces our long-term commitment to
the NBA category."
Wall joins a team of exclusive
Panini NBA spokesmen that includes
Kobe Bryant, Kevin Durant, Blake Griffin
and Kyrie Irving.
Visit paniniamerica.net for more
information. - J.L.
SportsFan Retailer
http://www.lids.com http://www.paniniamerica.net
Impressions - Sports Fan Retailer - December 2014

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