Impressions - Sports Fan Retailer - Fall 2014 - 16

C

Promoting physical
activity among youth
could be your golden
ticket to increasing
sales with this
growing market.
By Mike May,
Contributing Writer

Recent studies show that if active families
- including kids - are fans of a certain
sport or league, they may also be more
likely to buy directly affiliated products.

16 Fall 2014

ollectively, sports
fans represent the biggest
influence on the licensed
sports product industry.
Before you scoff at the obvious nature of that statement, consider how
fandom ties into activity.
Recent research from the Sports &
Fitness Industry Association (SFIA),
in conjunction with Sports Marketing Surveys USA (SMS), indicates
there is a strong correlation between
playing or being active in a specific
sport and the likelihood of being a
fan of that same sport. For example,
according to the research, nearly 60%
of active Americans are "somewhat
or very interested" in the National Football League (NFL). Th is is
contrasted with 37.3% of inactive
people who feel the same way about
the NFL. Similar trends exist for college football, Major League Baseball
(MLB), college baseball, the National Basketball Association (NBA),
WNBA, college basketball and more
(see "Active vs. Inactive Fans").
This is where the relationship between activity and the licensed sports
product market should hit home for
industry retailers and manufacturers
alike: If active families - including
kids - are more likely to favor a certain sport or league, they also may
be more likely to buy affiliated, or
league-licensed, products.

SportsFan Retailer



Impressions - Sports Fan Retailer - Fall 2014

Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - Fall 2014

Impressions - Sports Fan Retailer - Fall 2014
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
Why Child’s Play Is Good
Harnessing Millennial Power
More Thank Add-Ons
Around the Leagues
Retailer Focus
Tailgate Talk
Impressions - Sports Fan Retailer - Fall 2014 - Impressions - Sports Fan Retailer - Fall 2014
Impressions - Sports Fan Retailer - Fall 2014 - Cover2
Impressions - Sports Fan Retailer - Fall 2014 - 1
Impressions - Sports Fan Retailer - Fall 2014 - Contents
Impressions - Sports Fan Retailer - Fall 2014 - 3
Impressions - Sports Fan Retailer - Fall 2014 - For the Record
Impressions - Sports Fan Retailer - Fall 2014 - 5
Impressions - Sports Fan Retailer - Fall 2014 - From the Show Director
Impressions - Sports Fan Retailer - Fall 2014 - 7
Impressions - Sports Fan Retailer - Fall 2014 - Starters
Impressions - Sports Fan Retailer - Fall 2014 - 9
Impressions - Sports Fan Retailer - Fall 2014 - 10
Impressions - Sports Fan Retailer - Fall 2014 - 11
Impressions - Sports Fan Retailer - Fall 2014 - First & 5
Impressions - Sports Fan Retailer - Fall 2014 - 13
Impressions - Sports Fan Retailer - Fall 2014 - MVPs
Impressions - Sports Fan Retailer - Fall 2014 - 15
Impressions - Sports Fan Retailer - Fall 2014 - Why Child’s Play Is Good
Impressions - Sports Fan Retailer - Fall 2014 - 17
Impressions - Sports Fan Retailer - Fall 2014 - 18
Impressions - Sports Fan Retailer - Fall 2014 - 19
Impressions - Sports Fan Retailer - Fall 2014 - 20
Impressions - Sports Fan Retailer - Fall 2014 - 21
Impressions - Sports Fan Retailer - Fall 2014 - Harnessing Millennial Power
Impressions - Sports Fan Retailer - Fall 2014 - 23
Impressions - Sports Fan Retailer - Fall 2014 - 24
Impressions - Sports Fan Retailer - Fall 2014 - 25
Impressions - Sports Fan Retailer - Fall 2014 - 26
Impressions - Sports Fan Retailer - Fall 2014 - 27
Impressions - Sports Fan Retailer - Fall 2014 - More Thank Add-Ons
Impressions - Sports Fan Retailer - Fall 2014 - 29
Impressions - Sports Fan Retailer - Fall 2014 - 30
Impressions - Sports Fan Retailer - Fall 2014 - 31
Impressions - Sports Fan Retailer - Fall 2014 - 32
Impressions - Sports Fan Retailer - Fall 2014 - 33
Impressions - Sports Fan Retailer - Fall 2014 - 34
Impressions - Sports Fan Retailer - Fall 2014 - 35
Impressions - Sports Fan Retailer - Fall 2014 - 36
Impressions - Sports Fan Retailer - Fall 2014 - 37
Impressions - Sports Fan Retailer - Fall 2014 - Around the Leagues
Impressions - Sports Fan Retailer - Fall 2014 - 39
Impressions - Sports Fan Retailer - Fall 2014 - 40
Impressions - Sports Fan Retailer - Fall 2014 - 41
Impressions - Sports Fan Retailer - Fall 2014 - Retailer Focus
Impressions - Sports Fan Retailer - Fall 2014 - 43
Impressions - Sports Fan Retailer - Fall 2014 - 44
Impressions - Sports Fan Retailer - Fall 2014 - 45
Impressions - Sports Fan Retailer - Fall 2014 - 46
Impressions - Sports Fan Retailer - Fall 2014 - 47
Impressions - Sports Fan Retailer - Fall 2014 - Tailgate Talk
Impressions - Sports Fan Retailer - Fall 2014 - Cover3
Impressions - Sports Fan Retailer - Fall 2014 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
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https://www.nxtbook.com/nxtbooks/impressions/202005
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https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
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https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
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https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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