Impressions - Sports Fan Retailer - Fall 2014 - 8

STARTERS

Study: Global Licensed
Product Sales Spike in 2013

T

he comprehensive licensed
product industry f lexed its
muscle in 2013, totaling more
than $155.8 billion in global
retail sales, according to the recently
released International Licensing: A Status Report and The Licensing Letter's
Annual Licensing Business Survey.
The sales figure represents a 1.7% increase from $153.2 billion in sales in 2012.

By the Numbers

Knowledgeable Associates'
Impact at Retail

85

The percentage of consumers who buy more
than they intend when entering
a store without knowing exactly
what they want
The percentage of shoppers who can't always ﬁnd
the right person to help them
The percentage of consumers who leave without making a purchase when they
can't ﬁnd a knowledgeable person
The percentage of people who are likely to buy
when helped by a knowledgeable
associate
The percentage of consumers who would leave
a retailer more satisfied after
being helped by a knowledgeable
associate
The percentage of consumers who would shop at the
same retailer the next time after
being helped by a knowledgeable
associate
Source: 2014 Timetrade Retail Reality
Check Market Brief Survey

93
90
93
84

90

8 Fall 2014

The United States and Canada were mostmerchandise pie, with $61.96 billion in
ly responsible for the increase, with retail
retail sales. Nos. 2 and 3, respectively,
sales in those markets rising 2.2% in 2013
were "other" ($23.20 billion) and toys/
to nearly $97.5 billion, according to The
interactive games ($16.65 billion). - J.L.
Licensing Letter.
In the sports licensing segment, global retail sales totaled
$18.76 billion, a 3.1% increase
from the previous year. The uptick was driven, in part, by the
international expansion of major U.S. leagues, but also by the
growth of other international
sports, such as soccer, cricket
and rugby.
In terms of categories, the
conglomerate of apparel/acThe apparel/accessories/footwear category totaled
cessories/footwear comprised $61.96 billion in retail sales in 2013. Photo courtesy of
the biggest slice of the licensed Sprit Activewear

Boxercraft, MiLB Ink
Licensing Agreement

A

tlanta-based Boxercraft
has partnered with Minor League
Baseball (MiLB) for a national
retail apparel license agreement.
Under the agreement, which began this
season, the company's line of loungewear
now is available to consumers for all 160
MiLB clubs. Merchandise is sold at MiLB
retail and team stores at participating
ballparks nationwide, as well as through
e-commerce channels.
"We are always looking for ways to
expand the Boxercraft brand and working with Minor League Baseball seems
like a perfect fit," says Shelley Foland,
CEO, Boxercraft. "We understand brand
passion, as we see with our college consumers wearing our apparel showcasing
their favorite schools. Now, we are giv-

ing baseball fans the same opportunity
to show their brand loyalty for their favorite teams."
The agreement has allowed Boxercraft
to introduce a variety of adult and youth
loungewear to MiLB consumers, including men's, women's and youth styles.
The V.I.P., Team, Fashion, Classic flannel
pants, as well as Flannel Bitty and Classic
flannel boxers, will be available in men's,
women's and youth styles. Signature cotton and Cotton Bitty boxers, as well as
V.I.P. cotton and Cool Comfort pants, will
be available in adult styles only.
For more information, visit boxercraft.
com. - J.L.
SportsFan Retailer
http://www.boxercraft.com/ http://www.boxercraft.com/ http://www.boxercraft.com/
Impressions - Sports Fan Retailer - Fall 2014

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