Impressions - Sports Fan Retailer - Spring 2014 - 10

STARTERS

A Recap:
The 2014 SLTS
T

he 2014 Sports Licensing and
Tailgate Show (SLTS), held this
past January in Las Vegas, exceeded
expectations on both exhibitor participation and attendance growth.
"Our focus on the core business of
gathering the top retailers, licensors and
licensees in the world of sports licensed
products is the reason that this show continues to show steady growth year over
year," says Liz Crawford, show director.
"The addition of a well-executed attendee
outreach program with quality seminars
and content shows our commitment to
delivering value to our exhibitors and
attendees."
More than 340 exhibitors showcased professional and collegiate sports
licensed products, including apparel,
footwear, accessories, sporting goods

products, retail solutions and more. Or- Licensing & Tailgate Show Logo: SHIELD LOGO ONLY OPTION
silhouette' collegiate-logoed shoes. We are
Sports
ganizations like the National Basketball
excited to come back next year."
Association (NBA), National Hockey
Said Dusty Fiscus, a buyer from Pro
League (NHL), NFL Players Inc., FIFA,
Image Sports: "The show is always excitCollegiate Licensing Co. (CLC) and
ing, with new exhibitors and new prodmore, were on hand to help manufacucts to see. This is our fourth year at the
turers and retailers navigate the licensing
show and we are already looking forward
process. Buyers from major universities,
to our fifth."
as well as Academy Sports & Outdoors,
Next year's event will be held Jan. 14&TAILGATE
Fanatics, Dick's Sporting Goods, Pro
16, 2015 in Las Vegas.
Image Sports, Walmart, Target, HSN,
Sports Authority, Costco, Amazon.com,
ON TAP FOR 2015
JA N UA RY 1 4-1 6 , 20 1 5 | L A S V EGAS CO NV E NT I ON C E N T E R |
Lids, Big 5 Sporting Goods and more
To continue to build on the 2014 SLTS's
also attended.
growth, plans for 2015 include expanding
"We are a brand new company,
exhibitor participation
Sports Licensing & Tailgate Show Logo: in new categories.
launched just under a year ago and
The show will open its doors to exhibithis is our first time at the show," said
tors that offer licensing software, accountCristin McGuinn of Row One Brands.
ing or legal services, marketing and pub"We have met with truly qualified buylic relations consultants, and any other
ers and booked orders for our 'iconic
service related to the licensing business.
These services help support the needs of
both new and established retailers. This
new offering provides added value and
gives attendees the opportunity to stock
their shelves and grow their businesses.
International sports merchandise is a
growing market. Teams like Manchester
United have a huge following abroad and
have massive merchandise programs. The
For the ﬁrst time, the Sports Licensing and Tailgate Show will join forces with
SLTS is making a special effort to invite
its sister show, Outdoor Retailer (OR), to create Tailgating@Outdoor Retailer.
these brands and other sports leagues to
This exhibit area at Outdoor Retailer Summer Market, to be held Aug. 6-9 in
Las Vegas in 2015 to expand their United
Salt Lake City, will present an enhanced marketing opportunity for brands
States distribution opportunities.
&TAILGATE
looking to get in front of the largest gathering of outdoor specialty and sportAnother new focus next year will be
SPORTS
LICENSING SHOW
ing goods retailers in the country. The Tailgating@OR exhibit area will connon-licensed sporting goods. Retailers
sist of pop-up tents located in the Street Scene next to the Pavilions@OR.
attending the show are looking to not
Exhibitors in this area will represent everything from generators, grills and
only expand their licensed merchandise
accessories, to tents and shelters. If you don't currently exhibit at OR, conofferings, but also to support the gentact Matt Lawson at Matt.Lawson@Emeraldexpo.com for more information.
eral sports consumer's needs. This will
Current OR exhibitors should contact their account representative. More inmake the SLTS event a one-stop shop for
formation also is available at SportsTailgateShow.com or OutdoorRetailer.com.
attendees and prospects. - Compiled by
show staff

SL SPORTS

TS LICENSING SHOW

Sports Licensing & Tailgate Show Logo: STANDARD

Tailgating at Outdoor Retailer

Sports Licensing & Tailgate Show Logo: SHIELD LOGO ONLY OPTION

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Sports Licensing & Tailgate Show Logo: LOCK-UP WITH DATES & LOCATION

10 Spring 2014

SportsFan Retailer

http://www.Amazon.com http://www.SportsTailgateShow.com http://www.SportsTailgateShow.com http://www.OutdoorRetailer.com

Impressions - Sports Fan Retailer - Spring 2014

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