Impressions - Sports Fan Retailer - Spring 2014 - 40

AROUND THE LEAGUES

A Global Game

The NBA's burgeoning international presence
and popularity helps with its licensed product sales.
By Jamar Laster, Editor

T

hree reasons for the National Basketball Association's
(NBA) success in attracting fans
on an international scale recently were displayed in a single sequence
during a 2014 regular-season game between the Oklahoma City Thunder and
San Antonio Spurs. (Trivia note: The
Thunder snapped the Spurs' 19-game
winning streak, while simultaneously
continuing another streak: a season sweep
of San Antonio.)
In the game's second quarter, off a
missed Tim Duncan layup, Thunder
star forward Kevin Durant grabbed the
rebound, raced the length of the court,
side-stepped the Spurs' Danny Green
and threw down a two-handed dunk,
much to the delight of the capacity crowd

Numbers Game

215

The number of countries
and territories in which
NBA games and programming are
aired and watched
The number of international
players featured on NBA
rosters at the start of the 20132014 season
The number of NBA Store retail locations set up throughout
New Orleans during this year's NBA
All-Star Weekend
The number of NBA Store
shopping loca tions a t
Smoothie King Arena during this
year's NBA All-Star Weekend
Source: National Basketball
Association

92
7

15

40 Spring 2014

that filled Chesapeake Energy Arena in
Oklahoma City, Okla.
Truth be told, scenes like this one play
out nightly in arenas across the country
during the NBA season, but that sequence
represents a microcosm of the league's
global attraction among fans.
Vicky Picca, the NBA's senior vice
president of licensing and business afleague's product sales are generated from
fairs, cites the three main factors aidoutside the United States, with China
ing the league's worldwide popularity
and Europe being its top two internathusly: League games feature some of
tional markets, respectively. The league
the most recognizable athletes on the
also has a booming e-commerce platplanet (Tim Duncan, Kevin Durant);
form that extends internationally, with
real-time, exciting and unscripted content
LojaNBA.com (Brazil), NBA.TMall.com
unfolds nightly during every game on
(China), NBATienda.com (Mexico) and
every play (Durant's end-toThe NBA expects
end, rebound-to-slam-dunk
the rollout of
sequence); the sport is unimore online and
versally accessible and unbricks-and-mortar
derstandable - play simply
NBA Store locations, particularly
requires a ball and hoop.
overseas.
As stewards of basketball's globalization, the NBA
has benefited from a growing international presence.
Its games and related content are programmed in 215
countries and territories in
47 languages, according to
the league. Picca also cites the
advancement of technology as
another facilitator of growth,
noting more than half the 42
million daily page views on
NBA.com originate outside
North America.
This has translated into
proliferated retail sales of
NBA-licensed merchandise.
According to Picca, 35% of the
SportsFan Retailer


http://www.LojaNBA.com http://NBA.TMall.com http://www.NBATienda.com http://www.NBA.com

Impressions - Sports Fan Retailer - Spring 2014

Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - Spring 2014

Impressions - Sports Fan Retailer - Spring 2014
Contents
For the Record
From the Show Director
Starters
First & 5
She’s Got Game, Too!
The Female Factor
What Women Want
Holding Court
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - Spring 2014 - Impressions - Sports Fan Retailer - Spring 2014
Impressions - Sports Fan Retailer - Spring 2014 - Cover2
Impressions - Sports Fan Retailer - Spring 2014 - 1
Impressions - Sports Fan Retailer - Spring 2014 - Contents
Impressions - Sports Fan Retailer - Spring 2014 - 3
Impressions - Sports Fan Retailer - Spring 2014 - For the Record
Impressions - Sports Fan Retailer - Spring 2014 - 5
Impressions - Sports Fan Retailer - Spring 2014 - From the Show Director
Impressions - Sports Fan Retailer - Spring 2014 - 7
Impressions - Sports Fan Retailer - Spring 2014 - Starters
Impressions - Sports Fan Retailer - Spring 2014 - 9
Impressions - Sports Fan Retailer - Spring 2014 - 10
Impressions - Sports Fan Retailer - Spring 2014 - 11
Impressions - Sports Fan Retailer - Spring 2014 - First & 5
Impressions - Sports Fan Retailer - Spring 2014 - 13
Impressions - Sports Fan Retailer - Spring 2014 - She’s Got Game, Too!
Impressions - Sports Fan Retailer - Spring 2014 - 15
Impressions - Sports Fan Retailer - Spring 2014 - 16
Impressions - Sports Fan Retailer - Spring 2014 - 17
Impressions - Sports Fan Retailer - Spring 2014 - 18
Impressions - Sports Fan Retailer - Spring 2014 - 19
Impressions - Sports Fan Retailer - Spring 2014 - The Female Factor
Impressions - Sports Fan Retailer - Spring 2014 - 21
Impressions - Sports Fan Retailer - Spring 2014 - 22
Impressions - Sports Fan Retailer - Spring 2014 - 23
Impressions - Sports Fan Retailer - Spring 2014 - What Women Want
Impressions - Sports Fan Retailer - Spring 2014 - 25
Impressions - Sports Fan Retailer - Spring 2014 - 26
Impressions - Sports Fan Retailer - Spring 2014 - 27
Impressions - Sports Fan Retailer - Spring 2014 - 28
Impressions - Sports Fan Retailer - Spring 2014 - 29
Impressions - Sports Fan Retailer - Spring 2014 - 30
Impressions - Sports Fan Retailer - Spring 2014 - 31
Impressions - Sports Fan Retailer - Spring 2014 - Holding Court
Impressions - Sports Fan Retailer - Spring 2014 - 33
Impressions - Sports Fan Retailer - Spring 2014 - 34
Impressions - Sports Fan Retailer - Spring 2014 - 35
Impressions - Sports Fan Retailer - Spring 2014 - 36
Impressions - Sports Fan Retailer - Spring 2014 - 37
Impressions - Sports Fan Retailer - Spring 2014 - 38
Impressions - Sports Fan Retailer - Spring 2014 - 39
Impressions - Sports Fan Retailer - Spring 2014 - Around the Leagues
Impressions - Sports Fan Retailer - Spring 2014 - 41
Impressions - Sports Fan Retailer - Spring 2014 - 42
Impressions - Sports Fan Retailer - Spring 2014 - 43
Impressions - Sports Fan Retailer - Spring 2014 - Retailer Focus
Impressions - Sports Fan Retailer - Spring 2014 - 45
Impressions - Sports Fan Retailer - Spring 2014 - 46
Impressions - Sports Fan Retailer - Spring 2014 - 47
Impressions - Sports Fan Retailer - Spring 2014 - 48
Impressions - Sports Fan Retailer - Spring 2014 - Cover3
Impressions - Sports Fan Retailer - Spring 2014 - Cover4
https://www.nxtbook.com/emerald/impressions/20250102
https://www.nxtbook.com/emerald/impressions/202412
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com