Impressions - Sports Fan Retailer - Spring 2014 - 8
STARTERS
The
Endorsement
Marketplace
L
ooking for a professional athlete to endorse your product or
brand? Ever imagine a digital marketplace that could make access to athletes and management of such efforts easy
and cost-effective?
Lincoln, Neb.-based opendorse recently
introduced a solution that allows brands to
research and access professional athletes
to activate, manage and measure digital
endorsement campaigns. After debuting
its software last year, the company was
approached by the National Football
League Players Association (NFLPA),
which needed a business solution for
brand partners and players. This led to
the Activate marketplace, introduced this
past January at the Sports Licensing and
Tailgate Show.
Activate, powered by opendorse, is
NFL Players Inc.'s solution that provides
local, regional and global brand owners
with a platform to leverage the social
media influence of NFL players, enhance
brand awareness and grow revenue.
"The soft ware platform is a result of
our experience working with brands
in the social media space at our other
startup, Hurrdat, a social media agency," says Blake Lawrence, CEO and
co-founder of opendorse. "In 2011, we
began to serve athlete clients, pairing
our athletes and brands to create unique
social media endorsement campaigns.
The concept proved valuable, as we
worked with over 100 brands and 100
8 Spring 2014
athletes to prove the model, eventually spinning the service into a separate
soft ware company."
opendorse builds relationships with
prospective athletes by partnering with
players associations and sports agencies. After consulting with hundreds
of athletes, agents and brands, the company discovered difficulty in managing contract agreements, payments and
analytics.
So opendorse built solutions for these
three problems from scratch. "Digital
contracts replace pen and paper agreements, online payment processing re-
places checks and invoices, and our
analytics platform replaces the need for
hands-on metric tracking and reporting," Lawrence says. "Negotiating an
athlete endorsement used to take weeks
or months. With opendorse, it only takes
a few minutes."
Currently, more than 300 athletes are
on the opendorse roster. With the NFL
Players Inc. partnership and the company's organic growth, Lawrence says that
number could reach more than 3,000 by
the end of 2014.
For more information, please visit
opendorse.com. - J.L.
opendorse's Activate solution lets small and large brands build robust digital endorsement
campaigns with NFL players.
SportsFan Retailer
http://www.opendorse.com
Impressions - Sports Fan Retailer - Spring 2014
Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - Spring 2014
Impressions - Sports Fan Retailer - Spring 2014
Contents
For the Record
From the Show Director
Starters
First & 5
She’s Got Game, Too!
The Female Factor
What Women Want
Holding Court
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - Spring 2014 - Impressions - Sports Fan Retailer - Spring 2014
Impressions - Sports Fan Retailer - Spring 2014 - Cover2
Impressions - Sports Fan Retailer - Spring 2014 - 1
Impressions - Sports Fan Retailer - Spring 2014 - Contents
Impressions - Sports Fan Retailer - Spring 2014 - 3
Impressions - Sports Fan Retailer - Spring 2014 - For the Record
Impressions - Sports Fan Retailer - Spring 2014 - 5
Impressions - Sports Fan Retailer - Spring 2014 - From the Show Director
Impressions - Sports Fan Retailer - Spring 2014 - 7
Impressions - Sports Fan Retailer - Spring 2014 - Starters
Impressions - Sports Fan Retailer - Spring 2014 - 9
Impressions - Sports Fan Retailer - Spring 2014 - 10
Impressions - Sports Fan Retailer - Spring 2014 - 11
Impressions - Sports Fan Retailer - Spring 2014 - First & 5
Impressions - Sports Fan Retailer - Spring 2014 - 13
Impressions - Sports Fan Retailer - Spring 2014 - She’s Got Game, Too!
Impressions - Sports Fan Retailer - Spring 2014 - 15
Impressions - Sports Fan Retailer - Spring 2014 - 16
Impressions - Sports Fan Retailer - Spring 2014 - 17
Impressions - Sports Fan Retailer - Spring 2014 - 18
Impressions - Sports Fan Retailer - Spring 2014 - 19
Impressions - Sports Fan Retailer - Spring 2014 - The Female Factor
Impressions - Sports Fan Retailer - Spring 2014 - 21
Impressions - Sports Fan Retailer - Spring 2014 - 22
Impressions - Sports Fan Retailer - Spring 2014 - 23
Impressions - Sports Fan Retailer - Spring 2014 - What Women Want
Impressions - Sports Fan Retailer - Spring 2014 - 25
Impressions - Sports Fan Retailer - Spring 2014 - 26
Impressions - Sports Fan Retailer - Spring 2014 - 27
Impressions - Sports Fan Retailer - Spring 2014 - 28
Impressions - Sports Fan Retailer - Spring 2014 - 29
Impressions - Sports Fan Retailer - Spring 2014 - 30
Impressions - Sports Fan Retailer - Spring 2014 - 31
Impressions - Sports Fan Retailer - Spring 2014 - Holding Court
Impressions - Sports Fan Retailer - Spring 2014 - 33
Impressions - Sports Fan Retailer - Spring 2014 - 34
Impressions - Sports Fan Retailer - Spring 2014 - 35
Impressions - Sports Fan Retailer - Spring 2014 - 36
Impressions - Sports Fan Retailer - Spring 2014 - 37
Impressions - Sports Fan Retailer - Spring 2014 - 38
Impressions - Sports Fan Retailer - Spring 2014 - 39
Impressions - Sports Fan Retailer - Spring 2014 - Around the Leagues
Impressions - Sports Fan Retailer - Spring 2014 - 41
Impressions - Sports Fan Retailer - Spring 2014 - 42
Impressions - Sports Fan Retailer - Spring 2014 - 43
Impressions - Sports Fan Retailer - Spring 2014 - Retailer Focus
Impressions - Sports Fan Retailer - Spring 2014 - 45
Impressions - Sports Fan Retailer - Spring 2014 - 46
Impressions - Sports Fan Retailer - Spring 2014 - 47
Impressions - Sports Fan Retailer - Spring 2014 - 48
Impressions - Sports Fan Retailer - Spring 2014 - Cover3
Impressions - Sports Fan Retailer - Spring 2014 - Cover4
https://www.nxtbook.com/emerald/impressions/20250102
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https://www.nxtbook.com/emerald/impressions/202203
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https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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