Impressions - Sports Fan Retailer - December 2015 - 10

STARTERS

Under Armour to Outfit NFL Combine

Photo courtesy of the NFL

nder Armour, Baltimore,
has extended its deal to remain
the NFL Scouting Combine's
official apparel outfitter.
The company has held an exclusive
licensing agreement with the NFL since
2009, and will continue to outfit all the
NFL Scouting Combine participants
during the event. The apparel company
also will introduce more officially licensed
Combine apparel and accessories for fans.
"Whether a potential first-round pick
or a long-time NFL fan, everyone has
fitness goals, and we want the Combine
line to support the NFL community in
achieving them," said Christopher Halpin, SVP of NFL consumer products, in
a statement.

NBA, Verizon Seal
Marketing Deal

he National Basketball Association
(NBA) and Verizon, Basking Ridge, N.J., recently announced a multiyear content and
marketing partnership that makes Verizon the official wireless service provider of the NBA and its
affiliate leagues.
According to USA Today, the three-year deal is
valued at more than $400 million.
As part of the partnership, go90, a mobile video
service and social entertainment platform, will feature exclusive NBA content. Verizon will become the
title partner for the NBA All-Star Slam Dunk platform, which will debut in 2016 in Toronto. Verizon
also will become a presenting partner of the NBA
All-Star Balloting Program and a partner of the NBA
Draft, NBA Summer League and the Jr. NBA. Starting
in the 2016 season, Verizon will have a partnership
with the WNBA.
"The NBA has rapidly evolved into a year-round digital experience that engages
millions of young, cross-cultural fans, in many interesting ways," says Diego Scotti,
chief marketing officer for Verizon. "We are always looking for new ways to add value
for our customers, and this partnership creates great opportunities to do just that."
Verizon will be integrated into NBA TV, NBA.com, the NBA app and more NBA
digital assets. - J.B.

10 December 2015

NFL stars such as New England Patriots quarterback Tom Brady and Atlanta
Falcons wide receiver Julio Jones endorse
Under Armour.
For more information, please visit
underarmour.com. - J.B.

QUICK HITS
The University of Texas and
Nike, Beaverton, Ore., have
agreed to a 15-year licensing and
apparel deal worth about $250
million, according to The Associated
Press. Eariler this year, the University of Michigan signed a 15-year
deal with Nike worth an estimated
$169 million. Texas has been the
No. 1 seller of T-shirts, hats and
other merchandise for nine years
in a row, according to the Collegiate Licensing Co.
Rise Sport, a Brooklyn, N.Y.,based sunglasses brand,
has released its officially licensed
National Hockey League (NHL) sunglasses collection. It features all
30 teams and includes the WrapAround, with team-patterned designs and colors on a translucent
wayfarer, as well as the metal
Team Pilot Aviator, which includes
individual team and NHL logos engraved on the lenses.
Redlands, Caif.-based Ultra
Sport Products, a fan merchandise company, has signed
four new English soccer licensees: Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC. The company focuses
on innovative offerings for fans,
such as its Shirt Swinger, inspired
by long-time Manchester United
player Ryan Giggs' goal-scoring
celebration in the 1999 FA Cup
semi-final match.

SportsFan Retailer

http://www.underarmour.com http://www.NBA.com

Impressions - Sports Fan Retailer - December 2015

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