Impressions - Sports Fan Retailer - December 2015 - 28
Cooler Belt creator Bryan Kendrick says
the product's success was due in part
to his marketing diligence before he
launched a crowdfunding campaign.
committed people by talking to them two
or three or four times before it actually
launched. So when it actually launched,
all I had to do was send these people a
follow-up message and they would jump
on it."
Pre-campaign marketing should include a well-crafted social media plan,
Kendrick says, which can help raise
awareness and even gain backers. "Kind
of make a rough timeline of when you
might post some things - short clips,
videos and pictures that people may find
cool," he says.
Diligent preparation also includes ensuring you can make good on promises
to backers, accounting for unexpected
expenses and verifying that manufacturing partners are legitimate, Zaroban says.
SEEK BRAND EXPOSURE
Crowdfunding website options abound,
with each having various areas of focus
and experience levels raising funds for
startups. For example, since its launch in
2009, Kickstarter has helped raise more
than $2 billion in funding for about
95,000 campaigns.
Even after starting a campaign, success
hinges on continued visibility and brand
exposure via social media and the Internet, MacLean says.
"The nature of the Internet makes it
easier than ever for startups to spread
their message," he says. "We had over
10,000 views within the first 24 hours
and got covered on over 20 blogs in the
weeks following the launch. The immediate and positive press coverage was
truly invaluable."
Because of that type of exposure
and commitment, Instagate received
DNALSI 2/1
Instagate
filled a
niche by
offering
everything
a first-time
tailgater
needs in
a box -
a costeffective
alternative
to more
expensive
products.
28 December 2015
SportsFan Retailer
http://MLB.com
http://www.MLBPLAYERS.com
Impressions - Sports Fan Retailer - December 2015
Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - December 2015
Impressions - Sports Fan Retailer - December 2015
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
The More Things Change …
Alumni Allegiance
Follow the Crowd
Sneak Peeking
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - December 2015 - Impressions - Sports Fan Retailer - December 2015
Impressions - Sports Fan Retailer - December 2015 - Cover2
Impressions - Sports Fan Retailer - December 2015 - 1
Impressions - Sports Fan Retailer - December 2015 - Contents
Impressions - Sports Fan Retailer - December 2015 - 3
Impressions - Sports Fan Retailer - December 2015 - For the Record
Impressions - Sports Fan Retailer - December 2015 - 5
Impressions - Sports Fan Retailer - December 2015 - From the Show Director
Impressions - Sports Fan Retailer - December 2015 - 7
Impressions - Sports Fan Retailer - December 2015 - Starters
Impressions - Sports Fan Retailer - December 2015 - 9
Impressions - Sports Fan Retailer - December 2015 - 10
Impressions - Sports Fan Retailer - December 2015 - 11
Impressions - Sports Fan Retailer - December 2015 - 12
Impressions - Sports Fan Retailer - December 2015 - 13
Impressions - Sports Fan Retailer - December 2015 - First & 5
Impressions - Sports Fan Retailer - December 2015 - 15
Impressions - Sports Fan Retailer - December 2015 - MVPs
Impressions - Sports Fan Retailer - December 2015 - 17
Impressions - Sports Fan Retailer - December 2015 - The More Things Change …
Impressions - Sports Fan Retailer - December 2015 - 19
Impressions - Sports Fan Retailer - December 2015 - 20
Impressions - Sports Fan Retailer - December 2015 - 21
Impressions - Sports Fan Retailer - December 2015 - Alumni Allegiance
Impressions - Sports Fan Retailer - December 2015 - 23
Impressions - Sports Fan Retailer - December 2015 - 24
Impressions - Sports Fan Retailer - December 2015 - 25
Impressions - Sports Fan Retailer - December 2015 - Follow the Crowd
Impressions - Sports Fan Retailer - December 2015 - 27
Impressions - Sports Fan Retailer - December 2015 - 28
Impressions - Sports Fan Retailer - December 2015 - 29
Impressions - Sports Fan Retailer - December 2015 - Sneak Peeking
Impressions - Sports Fan Retailer - December 2015 - 31
Impressions - Sports Fan Retailer - December 2015 - 32
Impressions - Sports Fan Retailer - December 2015 - 33
Impressions - Sports Fan Retailer - December 2015 - 34
Impressions - Sports Fan Retailer - December 2015 - 35
Impressions - Sports Fan Retailer - December 2015 - 36
Impressions - Sports Fan Retailer - December 2015 - 37
Impressions - Sports Fan Retailer - December 2015 - Around the Leagues
Impressions - Sports Fan Retailer - December 2015 - 39
Impressions - Sports Fan Retailer - December 2015 - 40
Impressions - Sports Fan Retailer - December 2015 - 41
Impressions - Sports Fan Retailer - December 2015 - 42
Impressions - Sports Fan Retailer - December 2015 - 43
Impressions - Sports Fan Retailer - December 2015 - Retailer Focus
Impressions - Sports Fan Retailer - December 2015 - 45
Impressions - Sports Fan Retailer - December 2015 - 46
Impressions - Sports Fan Retailer - December 2015 - 47
Impressions - Sports Fan Retailer - December 2015 - 48
Impressions - Sports Fan Retailer - December 2015 - Cover3
Impressions - Sports Fan Retailer - December 2015 - Cover4
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