Numbers Game 1996 10 24 93,266 The year that Major League Soccer (MLS) began play in the United States The number of MLS teams that played in the league's inaugural season The number of teams MLS plans to include by 2020 Attendance at the 2015 International Champions Cup between FC Barcelona and the L.A. Galaxy Sources: MLS, ESPN colors. In conjunction, MLS enacted a social media campaign that encouraged fans to capture their own "Scarves Up" moments for a chance to win a gift card to MLSstore.com. Towers says the promotion is expected to expand in 2016 with additional retailer support and activation. Next year holds even more promise for partnerships and expanded lines. For "Scarves Up for Scarftember" was a popular MLS platform and contest that highlighted fans and their soccer scarves. Photo by Scott Olmos, USA TODAY Sports. example, MLS is expanding its adidas on-field and fanwear collections; adding new robust lines from Mitchell & Ness; and working closer with '47 Brand on a fun infant/toddler graphic tee collection. "We'll continue to pulse the market with strong product items and campaigns," Towers says. "From SuperDraft to March to Soccer to All-Star and MLS Cup, we'll have something new to offer throughout the entire season." Michael J. Pallerino is an award-winning writer who has written for a number of national consumer and trade publications. For more information or to comment on this article, email Michael at mpallerino@ gmail.com. 1/2 HORZ 42 December 2015 SportsFan Retailerhttp://www.MLSstore.com http://www.teampromark.com