Impressions - Team & Active Wear - Fall 2019 - 2

Alternative Apparel
Launches Go-To Collection
Alternative Apparel, Atlanta, recently
announced the launch of its Go-To
Collection.
The sustainably made, retail-inspired
collection includes 10 existing and two

The Go-To Collection is available now at S&S
Activewear and alphabroder.

new styles, including the classic-fitting
Go-To tee, which has been expanded to
30 colors. Also included are the Keeper
tee and the Slinky V-neck, available in
new colors.
"Customers
are
excited
about
Alternative, about the fabrics, the
styles and the brand," says Kevin Miles,
senior manager of sales operations for
Alternative Apparel. "Once customers
wear Alternative, chances are it's going
to be what we call a 'top-of-drawer'
piece - their absolute favorite tee. That's
where 'Go-To' comes from: It's at the
heart of our brand."
With 17 proprietary fabrics and more
coming later this year, Alternative prides
itself on designing styles from the yarn
up, according to the company. The brand
uses low-impact dyes, as well as recycled
and organic materials. Each year, the
company also conserves 860,000 gallons
of water and recycles 1.8 million plastic
bottles. - D.S.

News
Sawgrass Technologies, Charleston,
South

Carolina

Siser

and

North

America, Sterling Heights, Michigan,
have paired the Sawgrass specially formulated Siser EasySubli ink set and
Siser

EasySubli

matte

heat-transfer

material to create a new global colorsublimation

solution.

This

unique

combination unlocks the potential of sublimating on colored polyesters, cotton,
rayon and more, and means product decorators shouldn't be limited to light-colored polyester again, according to the
companies. When paired, EasySubli and
EasySubli ink - along with the Sawgrass
SG400 desktop sublimation printer -
produce bright, vibrant colors with no
need to switch inks between projects.
SpectraUSA, Chino, California, has
acquired California-based dye-artistry
studio Tie Dye Tees. The latter has been

Edelbrock Launches
Lifestyle Apparel Collection
Edelbrock, Torrance, California, has
released a new apparel line, including hats,
T-shirts, jackets and sweat shirts, featuring
its logo and vintage racing imagery.
The new Lifestyle Apparel & Accessories
collection features four lines: Power Speed,
Lineage, Signature and Jr. Fun Team.
The Power Speed line was designed for
up-and-coming, fashion-forward racers
with a trace of retro styling. The Lineage
line recalls Edelbrock's humble beginnings by featuring the company's heritage
through vintage styling and the company's
classic branding. Its red and white logo
has become synonymous with innovation
and American-made quality, with the
Signature line bringing these values to life
by offering consumers the opportunity to
wear a piece of American history, according to the company.
"The Edelbrock brand is a piece of both
automotive and American history," says
Don Barry, CEO of Edelbrock. "Through
our new apparel collection, we'll have the

2 * Fall 2019

ability to interact with people from all
walks of life."
In addition to the four apparel lines, the
Lifestyle collection also includes accessories such as belts, totes, socks, patches and
air fresheners. - D.S.

a steadily rising presence in the apparel
industry with its signature custom-line
work in the branded T-shirt manufacturing space, according to the company.
Tie Dye Tees asked SpectraUSA to help
improve the logistics and day-to-day
handling of its operation. SpectraUSA
currently plans to incorporate the Tie
Dye Tees inventory into its own existing
range, while still allowing the Tie Dye
team flexibility in the creative process.
Dalco

Athletics,

Corsicana,

Texas,

has appointed Russell Hiler as its new
national sales manager. He will be
responsible for supporting the company's independent sales reps nationwide,
including

attending

industry

trade

shows, and developing booth displays
and marketing materials. He also will
advise and serve as a resource for the
company's social-media team. Hiler has
more than 20 years of sales experience
and has been employed in the apparel
industry since 2015. He previously pro-

Made from the highest-quality materials
and featuring unique designs, the collection
maintains the brand's core values while
appealing to broad audiences.

vided independent representation for
Dalco and other lines.

Impressions - Team & Active Wear - Fall 2019

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