Impressions - Team & Active Wear - Fall 2019 - 8
Custom athletic and spiritwear
come in all varieties such as this
sleeveless baseball jersey.
Marketing to the athletic wear market
sounds a lot like marketing to any other
market, except for one thing: Athletics usually include emotions entailed in victory,
defeat, beating your rival and achieving a goal.
How do you play into that? Can you work
with that coach to develop some shirts that
will motivate his players to try a little harder
in practice? That's what you talk about. In this
market, winning is, indeed, everything.
Gilbert, Arizona-based Marshall Atkinson owns
Atkinson Consulting LLC. He focuses on operational efficiency; continuous improvement
and workflow strategy; business planning;
employee motivation; management; and
sustainability. He also co-founded a decoratedapparel industry sales and marketing education
company called Shirt Lab. For more information
or to comment on this article, email Marshall at
marshall@marshallatkinson.com.
A "customer persona"
for the marketing rollout
will reach the targeted
demographic.
8 * Fall 2019
https://www.sandlotsports301.com/
https://www.sandlotsports301.com/
Impressions - Team & Active Wear - Fall 2019
Table of Contents for the Digital Edition of Impressions - Team & Active Wear - Fall 2019
Impressions - Team & Active Wear - Fall 2019
Contents
Marketing for the Athletic Wear Market
Selling to School, Team and Sports Markets
A Beginner’s Guide to Tackle Twill
Comeback Kings
Locker Room
Impressions - Team & Active Wear - Fall 2019 - Impressions - Team & Active Wear - Fall 2019
Impressions - Team & Active Wear - Fall 2019 - Cover2
Impressions - Team & Active Wear - Fall 2019 - Contents
Impressions - Team & Active Wear - Fall 2019 - 2
Impressions - Team & Active Wear - Fall 2019 - 3
Impressions - Team & Active Wear - Fall 2019 - Marketing for the Athletic Wear Market
Impressions - Team & Active Wear - Fall 2019 - 5
Impressions - Team & Active Wear - Fall 2019 - 6
Impressions - Team & Active Wear - Fall 2019 - 7
Impressions - Team & Active Wear - Fall 2019 - 8
Impressions - Team & Active Wear - Fall 2019 - 9
Impressions - Team & Active Wear - Fall 2019 - Selling to School, Team and Sports Markets
Impressions - Team & Active Wear - Fall 2019 - 11
Impressions - Team & Active Wear - Fall 2019 - 12
Impressions - Team & Active Wear - Fall 2019 - 13
Impressions - Team & Active Wear - Fall 2019 - 14
Impressions - Team & Active Wear - Fall 2019 - 15
Impressions - Team & Active Wear - Fall 2019 - A Beginner’s Guide to Tackle Twill
Impressions - Team & Active Wear - Fall 2019 - 17
Impressions - Team & Active Wear - Fall 2019 - 18
Impressions - Team & Active Wear - Fall 2019 - 19
Impressions - Team & Active Wear - Fall 2019 - 20
Impressions - Team & Active Wear - Fall 2019 - 21
Impressions - Team & Active Wear - Fall 2019 - Comeback Kings
Impressions - Team & Active Wear - Fall 2019 - 23
Impressions - Team & Active Wear - Fall 2019 - 24
Impressions - Team & Active Wear - Fall 2019 - Locker Room
Impressions - Team & Active Wear - Fall 2019 - 26
Impressions - Team & Active Wear - Fall 2019 - 27
Impressions - Team & Active Wear - Fall 2019 - 28
Impressions - Team & Active Wear - Fall 2019 - 29
Impressions - Team & Active Wear - Fall 2019 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
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