Impressions - Team & Active Wear - Spring 2019 - 1

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009
PUBLISHER: LAURIE GONZ

(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
EXECUTIVE EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com
MANAGING EDITOR: DUSTIN SHRADER
(770) 291-5413 * dustin.shrader@emeraldexpo.com
CONTRIBUTING WRITERS: MIKE BERNHAGEN,
JOSH ELLSWORTH, JENNIFER MORRELL, DEBRA
ROMALIA
ART DIRECTOR: CHRIS DREW
(770) 291-5450 * chris.drew@emeraldexpo.com
CONTRIBUTING ART DIRECTOR: MARIA KOZLOVA
(678) 427-7334 * mkozlova@mkgrafix.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
(770) 291-5481 * terri.hill@emeraldexpo.com

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THE YGS GROUP
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anastasia.minichino@theygsgroup.com
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LIST RENTAL
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gregry.gilroy@reachmarketing.com

PAGE #

INFO*ACTION #

Imprinted Sportswear
Shows

9, 15, 19, C3

JERZEES
Next Level Apparel
S&S Activewear
Stahls'

101

7, C4

103, 110

102

106

4 Customizing

Uniforms with
Braid and Trim

Boost profits for the uniform
market by using braid and trim
add-ons.
By Mike Bernhagen

10 How to

Decorate
Performancewear
and Synthetics
INFO * ACTION HOTLINE:

If you want information about any of the advertisers in Team &
Spirit Apparel, you can get it online. It's fast, easy, free - and available 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
* Your requests are e-mailed immediately and directly to the
companies you selected.

A Supplement to Impressions

By DUSTIN
SHRADER

lthough I, personally, was never a cheerleader while growing up, my
younger sister and several friends were. I remember the excitement they
each had every season during fittings for their individual uniforms.
At the time, I never really thought much of the uniform-making
process. The local shop owner would take the girls' measurements, parents
would pass around swatches and sample patterns, and light-hearted arguments
would break out among parents about the fi nal design.
It wasn't until I started working with Impressions that I discovered a whole new
side to the decorated sports apparel industry and the many facets of this previously unbeknownst-to-me world. What it takes to create a simple garment, such
as a cheerleading uniform, and more is undoubtedly complex, yet fascinating.
As you'll see in this issue - and as I've learned - the minute details that go
into heightening the appeal of cheerleading uniforms are anything but fi nite.
These embellishments via the use of braid and trim - and their overall impact
on your business - can be found on page 4.
Also, we'll give you a more in-depth look into the performancewear and
uniform-decorating process. Performancewear is highly marketable at the
moment, especially synthetics with heat-applied graphics, so check out tips for
decorating heat-sensitive fabrics on page 10. Additionally, get the inside scoop
on seven hot trends in the team uniform decorating, featuring basics, fabrics,
logos and more.

CONTENTS

AD INDEX
ADVERTISER

A WHOLE
NEW WORLD

Tips for decorating synthetics
with heat-applied graphics.
By Debra Romalia

16 Growth on
the Coast

A passion for committment
help Th ird Coast Soccer
expand and progress.

Spring 2019
On the cover:

Garments and decoration
courtesy of Dalco Athletics;
Photography by Henry
Bernstein, Three Driveway
Media, Solon, Ohio.

By Jennifer Morrell

20 Team Uniform
Decorating:
An Update
Seven hot trends in the
team decorating niche.

By Josh Ellsworth

23 Locker Room
The latest apparel and gear
for your active customers.

Spring 2019 * 1

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Impressions - Team & Active Wear - Spring 2019

Table of Contents for the Digital Edition of Impressions - Team & Active Wear - Spring 2019