Impressions - Team & Spirit Apparel - Fall 2014 - 4

Clothing Goes
High-Tech
match2blue GmbH introduced the ambiotex T-shirt
at this year's Wearable
Technologies Conference in
San Francisco. Developed in
collaboration with the
Fraunhofer Institute for
Integrated Circuits (IIS), the
shirt measures the wearer's vital
signs such as pulse rate, breathing, heart rate variability (HRV),
calorie consumption and physical activity in real time. This
helps athletes in training to be
able to optimize their performance, and
can be used by people suffering from
sleep disorders or other stress-related
issues, according to the company.
The shirt can be worn under clothing and features integrated sensors, as
well as a removable "tech unit," which
attaches magnetically to the outside
of the shirt and transmits readings

* The removable "tech unit" on the
ambiotex shirt transmits readings to
the wearer's smartphone or tablet.

through the ambiotex app on the
wearer's smartphone or tablet. The
shirt will be on the market by October
of this year, according to match2blue.
For more information, visit ambiotex.
com and match2blue.com. - M.H.

Grunard Starts Campaign for
Performance Apparel Lines

* Grunard's men's and women's performancewear is made of 100% Merino wool.

4 * Fall 2014

San Francisco-based Grunard has
started a Kickstarter campain for its
debut lines of men's and women's performance fashion apparel.
The apparel is made in America
using 100% Merino wool, which offers
a number of unique qualities. "In terms
of performance, Grunard apparel ranks
with the top performance apparel
lines," says Isaac Kneubuhl, company
founder. "Breathability, moisture wicking, heat retention - Grunard has it
all. And, by using exclusively Merino
wool, Grunard apparel is luxuriously
soft, as well as 100% natural."
For more information and to see the
products, visit grunard.com. - M.H.

Designer Tory Burch has designed
an accessories line for Fitbit. Tory
Burch for Fitbit includes a brass
pendant necklace and metalhinged bracelet in Burch's signature open-fretwork design, as
well as a silicone printed bracelet
available in navy or fuchsia. The
line transforms wearable ﬁtness
technology into fashionable jewelry that can be worn during the
day, or even out on the town.
The pieces are designed to
work with the Fitbit Flex trackers,
which are sold separately. The
collection is available at ﬁtbit.
com and toryburch.com, as well
as at select Tory Burch stores.
Holloway Sportswear, Sidney,
Ohio, released its 2015 catalog,
which features 78 new styles in
a variety of categories. The new
styles are in stock and available
to ship for the busy back-toschool season.
"The new line features innovative styles, pattern inserts, bright
color options and excellent value
options to round out our growing
assortment of styles and categories," says Mark Vondenhuevel,
president of Holloway Sportswear. "In addition, we are excited
about the performance and fan
gear styles."
Other product line additions
include new vintage fan wear
items, polos, outerwear, hockey
uniforms, and Holloway's entry
into the custom sublimation market. View the product or order a
catalog at hollowayusa.com.
http://www.toryburch.com http://www.match2blue.com http://www.hollowayusa.com http://www.grunard.com
Impressions - Team & Spirit Apparel - Fall 2014

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