Impressions - Team & Spirit Apparel - Spring 2015 - 4

alphabroder launches
Team 365
Trevose, Pa.-based alphabroder
has launched Team 365, a proprietary
team-concept collection of apparel
and accessories for "teams and those
who coach, cheer and support them,"
according to the company.
The collection includes a roster
of brand partners, including ALO
Sport, Champion, Dynomite
Apparel, Headsweats and Flexfit.
Team 365 encompasses multiple
product categories, including competition and training; coach and staff;
warm-up and travel; sideline; team
* The new Team 365 collection from alphabroder
and championship jackets; fan and
features a variety of apparel and accessories for teams
and fans, including the Elite Performance hoodie
supporter gear; and hats and bags,
(styles TT30, TT30W) and fleece pants (styles TT44,
giving decorators a wide variety of
TT44W) and All Sport shorts (styles TT40, TT40W), all
options across all price points.
available in 16 team-approved colors.
Everything is available in 16
team-approved colors, so you can
To shop the collection or download an
be sure to outfit a team in style, according
e-catalog, visit alphabroder.com (U.S.) or
to the company.
alphabroder.ca (Canada). - M.M.H.

Nike Partners with
Fashion House
Beaverton, Ore.-based Nike Inc. has
teamed up with Japanese fashion house
Sacai to reimagine Nike classics.
With the NikeLab x Sacai women's collection, designer Chitose Abe transforms
traditional male silhouettes into new styles
with a feminine modern edge, according
to the company. Two different weights of
Nike's Tech Fleece were used in the collection, which includes Nike's Windrunner
jacket reimagined as a skirt with plisséstyle paneling.
"I've always been inspired by classics," Abe says. "Working with traditional
silhouettes and ideas that often come from
utility or performance-based sportswear,
I'm interested in creating new hybrids that
combine different fabrics and shapes to create an unexpected yet wearable result."
The eight-piece collection is scheduled
to launch March 19. - M.M.H.
4 * Spring 2015

* Chitose Abe, left, wearing Sacai, and model
Binx Walton, wearing new NikeLab x Sacai
Collection. Photo by Craig McDean, courtesy
of Nike

Charles River Apparel, Sharon, Mass.,
has selected 360 Public Relations,
Boston, as its public relations and
social media agency of record to
promote the company's premium
performance apparel for men,
women and children. "We've experienced strong growth, especially
in the past two years, and have
plans to further accelerate our
growth with new product innovation and distribution across a variety of channels," says Barry Lipsett,
Charles River Apparel president.
Toronto-based Silver Crystal Sports,
a global leader in professional sports
lettering and numbering, has been
named to Fast Company 's annual
ranking of the World's 50 Most
Innovative Companies for 2015,
ranking No. 44 on the list alongside
such brands as Warby Parker, Apple,
Alibaba, Google and Instagram.
Silver Crystal Sports also is ranked
No. 1 by Fast Company in its listing
of the world's Top 10 Most Innovative
Companies of 2015 in Sports, joining brands like Under Armour, the
Boston Marathon and the NBA.
The February-April calendar of
Stahls' TV.com live classrooms features more than two dozen free educational broadcasts on 19 topics.
Participants can ask questions and
have them answered, and archived
sessions can be accessed at no
charge by completing a brief questionnaire and providing an email
address. New classes are added
each month, and a current calendar
is available at stahlstv.com. With
the recent launch of the interactive
educational website, customers also
have access to on-demand videos on
equipment, such as cutters, printer/
cutters, direct-to-garment printers,
heat presses and more.

http://www.alphabroder.com http://www.alphabroder.ca http://www.stahlstv.com http://www.stahlstv.com

Impressions - Team & Spirit Apparel - Spring 2015

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2015