Impressions - Team & Spirit Apparel - Fall 2016 - 10

She also enjoys creating designs for baby onesies. "My favorite jobs
are the ones that allow me to be creative," she says. "These days, every
job is a rush job. Our goal is to have it back in [the customer's] hands
within one week."

GOING FORWARD
Ringler recognizes the importance of social media, having gained
out-of-state customers via her Facebook page, but she admits that Just
Imagine's presence on Facebook and Twitter could be more robust.
"I have not invested the time like I should have," Ringler says. "I am
in the process of launching a website. We have been blessed with sustainable growth due to word-of-mouth advertising. It is time to take it
to the next level with social media, and that is part of our business plan."
For now, word-of-mouth and Facebook are working. Ringler even
texts her clients a photo of her business card that they can use to
refer her.
In the future, she plans to focus on saturation within school systems
in an effort to grow organically. "As we become sole-source suppliers for
the schools we currently work with, we will expand our reach to other
teams and organizations," she says.
Just Imagine's strong referral business has been responsible for tripling the company's revenue in two years - growth that Ringler
describes as challenging and rewarding, and hopes to see more of in
her future.
Ringler specializes in combining
different materials and looks,
such as glitter, flock and bling.

"I am trying to be different with products and putting multiple textures
together to give a different look," she says. "Having great support from
them is so helpful and is part of my success."
Just Imagine is all about custom gems and glitter. Ringler has an eye
for creativity and creates designs that set her studio and team apart. She
enjoys combining different products, such as glitter, flock, thermo film
and "a touch" of gems.
"My brain never stops," she says. "I spend hours looking at Pinterest
and Googling images for inspiration. I take other people's ideas to the
next level on texture, layout and layers."
Ringler browses quotes and incorporates them into her layouts.
She also decorates beyond front chest logos, experimenting with
hip-wrap-around, hood and front-pocket designs.
She discusses several of her favorite projects on the company's
Facebook page.
"The 'RED' shirt was created for the coaches at a soccer game for
the armed services," she says. "That logo was something I came up with
in 15 minutes. I had no turnaround time on this job; the client had a
problem with her prior printer and called in distress."
Ringler also is proud of the white Dakota Cheerleading hoodies that
she created for a mom who wanted something different. "The team
went completely crazy," she says.
10 * Fall 2016

Jennifer Morrell is an award-winning writer who has written for a number of
national consumer and trade publications. To comment on this article, email
Jennifer at jennmorrell@hotmail.com.

The Just Imagine studio
operates out of a 700square-foot basement.

Impressions - Team & Spirit Apparel - Fall 2016

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2016