Impressions - Team & Spirit Apparel - Spring 2016 - 16
* Rose outfits several sports with her
company's custom-made uniforms,
including cheerleading and wrestling.
customers have the ability to decide which
medium is best for their end result. Then,
we can produce it."
Overcoming Obstacles
Staying profitable and continuing
growth can be a challenge in any industry.
Rose says YSS' biggest challenge is competing against the "mom-and-pop" shops that
offer embroidery or screen printing from
their homes with little to no overhead.
"Many
customers
shop
price
fi rst for screen-printed T-shirts and
embroidery work, and [our prices] are
almost always higher," says Rose, who
addresses the issue in a couple of different ways. "Because we manufacture
custom uniforms, it is easier to package
our screen printing as a service to our
customers. We also do a lot of face-to-face
networking. We are members of several
local and national organizations that promote the members who do what we do."
Rose says when offshore garment manufacturing became popular years ago, many
talented sewing operators found other jobs
or are aging. "It has been difficult for us to
fi nd talented people with sewing skills,"
she says. "We have put a training program
in place to begin training our own talent for
this skill set."
Th is is done in the YSS factory; some
trainees are assigned to help sewing
operators, while others begin with simple
sewing projects. The evening program
is for those wanting to enter the manu16 * Spring 2016
facturing market or learn for personal
knowledge. The goal is to build a talent
pool for future YSS employees who will be
ready as the apparel industry gains more
footing domestically.
"I and the sewing supervisors do most
of the training," Rose says. "However,
there are a few other sewing operators
who also instruct. Training normally takes
about three to four months to get people
ready to enter the sewing floor and feeling
comfortable with most of the industrial
equipment."
The Difference
Every shop strives to set itself apart from
the masses. Rose says the cut-and-sew
capability is an advantage for YSS. Rather
than decorating blank uniforms, the company can work with clients who want a
different overall look instead of merely a
different decoration.
"YSS Athletics has a full design team
helping our client to create that look," Rose
says. "We have several graphic artists who
work with our clients to help them design a
unique uniform, including creating a new
logo or cleaning up their logo. Our pattern
department will then create the patterns to
get that uniform made."
YSS Athletics boasts efforts to be ecofriendly and sustainable by using environmentally clean and green chemicals for
all screen printing. Fabric or supplies that
are no longer relevant are donated to local
charities. The company also is seeking a
recycler that will accept its discarded sublimation paper.
Making it Click
No business can ignore the importance
of social media and a web presence, and
Rose addresses this head on. "We like to
use social media as a way to showcase
the athletes who wear our garments," she
says. "We like Instagram, Facebook and
Twitter." YSS recently launched a website, customathleticuniforms.com, which
showcases its garment-manufacturing
capabilities.
Rose says she will continue to seek team
dealers that want custom uniform offerings for their clients. The shop currently is
producing sublimated uniforms for a couple of large brands, and Rose also aims to
continue growing that side of the business.
"There has been a good uptick with
garment manufacturing returning to the
United States," she says. "The challenge
is that there are not enough factories
today to handle the volume of goods that
need production, because of [the lack of]
talented employees. YSS Athletics will
continue to bring in and train people with
a passion to learn."
Jennifer A. Morrell is an award-winning
writer who has written for a number of
national consumer and trade publications.
For more information or to comment on
this article, email Jennifer at jennmorrell@
hotmail.com.
http://www.customathleticuniforms.com
Impressions - Team & Spirit Apparel - Spring 2016
Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2016
Contents
Impressions - Team & Spirit Apparel - Spring 2016 - Cover1
Impressions - Team & Spirit Apparel - Spring 2016 - Cover2
Impressions - Team & Spirit Apparel - Spring 2016 - 1
Impressions - Team & Spirit Apparel - Spring 2016 - Contents
Impressions - Team & Spirit Apparel - Spring 2016 - 3
Impressions - Team & Spirit Apparel - Spring 2016 - 4
Impressions - Team & Spirit Apparel - Spring 2016 - 5
Impressions - Team & Spirit Apparel - Spring 2016 - 6
Impressions - Team & Spirit Apparel - Spring 2016 - 7
Impressions - Team & Spirit Apparel - Spring 2016 - 8
Impressions - Team & Spirit Apparel - Spring 2016 - 9
Impressions - Team & Spirit Apparel - Spring 2016 - 10
Impressions - Team & Spirit Apparel - Spring 2016 - 11
Impressions - Team & Spirit Apparel - Spring 2016 - 12
Impressions - Team & Spirit Apparel - Spring 2016 - 13
Impressions - Team & Spirit Apparel - Spring 2016 - 14
Impressions - Team & Spirit Apparel - Spring 2016 - 15
Impressions - Team & Spirit Apparel - Spring 2016 - 16
Impressions - Team & Spirit Apparel - Spring 2016 - 17
Impressions - Team & Spirit Apparel - Spring 2016 - 18
Impressions - Team & Spirit Apparel - Spring 2016 - 19
Impressions - Team & Spirit Apparel - Spring 2016 - 20
Impressions - Team & Spirit Apparel - Spring 2016 - 21
Impressions - Team & Spirit Apparel - Spring 2016 - 22
Impressions - Team & Spirit Apparel - Spring 2016 - 23
Impressions - Team & Spirit Apparel - Spring 2016 - 24
Impressions - Team & Spirit Apparel - Spring 2016 - 25
Impressions - Team & Spirit Apparel - Spring 2016 - 26
Impressions - Team & Spirit Apparel - Spring 2016 - 27
Impressions - Team & Spirit Apparel - Spring 2016 - 28
Impressions - Team & Spirit Apparel - Spring 2016 - Cover3
Impressions - Team & Spirit Apparel - Spring 2016 - Cover4
https://www.nxtbook.com/emerald/impressions/20240809
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https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
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https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
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https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
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https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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