Impressions - Team & Spirit Apparel - Spring 2016 - 20

and need another uniform. Finally, follow
up with two post-season pushes to get them
thinking about the following year.
Is there a specifi c day that's best for the
initial marketing push, the second and
the third (if recommended)?
Tuesdays are the best day for online
marketing pushes, so start there. Follow up
with the next push in a week or two, at most.
Create a calendar for each sport, starting with a deadline for the initial marketing
push, and on through delivering the order
to the customer.
Begin two months before your decorating season begins, which is normally three
months before teams start practicing.
What kind of photos and information should be included in marketing
messages?
Target messages to customers based on
what sport you are bidding for, and include
images and number styles that reference
the same. If you have an image of a sport
uniform, it should show all of the possible
areas on the garment that you provide decoration for.
What are the best ways to let your customers know what numbering services
and products you offer?
One of the most important ways is to
set up your team room with various garment samples that showcase the decorating
services you provide. When meeting with
teams and customers outside of your establishment, decorate garment samples with
various number options and keep a display
book on hand that demonstrates the same
for each sport.
Can you suggest any marketing
materials you are able to get from your
supplier that can help you promote
your numbering services?
Printing out number styles directly
20 * Spring 2016

from the website to create your own sales
pieces can be an easy, cost-effective starting point. These suppliers also may offer
selling tips and tools on their sites, demonstrating all options for sports uniform
decoration. Some suppliers also will
have number style display posters and books available. These
can be a great investment for
your sales staff, or simply
to have on-hand in your
team room.
What are some ways
you can make the
process of
getting team
uniforms easier
for the customer?
It's helpful to provide what
information you require to the
customer upfront. A detailed
list of your uniform decoration
process that includes the date by
which you need the information
from the team manager or coach
can help determine a solid deadline. Th is will provide the customer with a solid window for
delivery of his order, and what
he can expect in the meantime.
How should I approach a previous customer about his continued business? Should I send a
proof of his last order along with
suggestions for new styles?
First, thank customers for their
previous business and tell them
you're looking forward to working with them again. Don't suggest
new looks or styles right out of
the gate, as some teams
may be attached to a
certain look.
If the conversation lends itself, you

* When creating
a sports selling
schedule, it's
important to
remember that
some sports
are played year
round, both
indoor and
outdoor.

Impressions - Team & Spirit Apparel - Spring 2016

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