Impressions – Team & Activewear – Spring 2018 - 13
Sport and performance polos are
common in today's work environments.
with khakis and athletic shoes in
the workplace as you are to see
one with slacks and a buttondown shirt.
Vierk not only appreciates
the activewear trend because
the clothing is "cute [and]
comfy that is acceptable
to wear out and about,"
but also because the formfitting clothing makes her
look good. Some brands
of compression clothing
advertise shaping and lifting
elements that help enhance particular areas of the body, while others
advertise geometric patterns that may
help hide imperfections. This not only illustrates
athleticwear's appeal as casual wear, but also its universal appeal.
While we've emphasized the convenience of wearing the same
clothes while working out and hanging out, the athleisure trend
isn't just for dyed-in-the-wool gym rats. Comfortable clothing -
especially trendy, comfortable clothing - always will be popular,
and a significant amount of athleticwear never sees the inside of
a locker room. But the idea that it could adds to its appeal. Many
athleisure fans point out that wearing workout clothes changes your
mindset, and actually might increase the odds that you work out. For
many people, the fact that this clothing looks good will help boost
their confidence to wear it not just while catching a bite to eat, but
in its natural environment, as well.
Personal style also plays an important role. Performance garments
have gone from being available only in standard colors, like black
and gray, to being a new canvas for expressing individuality. Bright
colors, intricate designs and shading now are commonplace. Floral
prints are a popular trend for women's leggings, and inspirational
quotes are popular for both men's and womenswear.
Selling & Decorating
With a sizable market and popularity that doesn't seem to be waning any time soon, athleisure can be a profitable addition not only
for sports-centric businesses, but also any clothing store. With its
versatility and acceptance in the gym, in public and at work, customized activewear is a great option for building brand awareness
in promotional markets, and for add-on sales like practice gear and
spiritwear in the team market.
One hurdle for garment decorators has been finding a way to
decorate these stretchable, heat-sensitive fabrics. Many athleisure garments are made of polyester, with colorful patterns printed through
dye sublimation. Customization and personalization elements must
apply at temperatures low enough not to damage the garment, be
able to stretch with the material and be resistant to dye migration.
Silicone-based inks have been a popular choice for screen printing,
A Supplement to Impressions
Spring 2018 * 13
Impressions – Team & Activewear – Spring 2018
Table of Contents for the Digital Edition of Impressions – Team & Activewear – Spring 2018
Impressions - Team & Spirit Apparel - Spring 2018
Contents
Apparel Tech Trends
What Millennials Want
Sublimating Performancewear
Locker Room
Impressions – Team & Activewear – Spring 2018 - Impressions - Team & Spirit Apparel - Spring 2018
Impressions – Team & Activewear – Spring 2018 - Cover2
Impressions – Team & Activewear – Spring 2018 - Contents
Impressions – Team & Activewear – Spring 2018 - 2
Impressions – Team & Activewear – Spring 2018 - 3
Impressions – Team & Activewear – Spring 2018 - Apparel Tech Trends
Impressions – Team & Activewear – Spring 2018 - 5
Impressions – Team & Activewear – Spring 2018 - 6
Impressions – Team & Activewear – Spring 2018 - 7
Impressions – Team & Activewear – Spring 2018 - 8
Impressions – Team & Activewear – Spring 2018 - 9
Impressions – Team & Activewear – Spring 2018 - What Millennials Want
Impressions – Team & Activewear – Spring 2018 - 11
Impressions – Team & Activewear – Spring 2018 - 12
Impressions – Team & Activewear – Spring 2018 - 13
Impressions – Team & Activewear – Spring 2018 - 14
Impressions – Team & Activewear – Spring 2018 - 15
Impressions – Team & Activewear – Spring 2018 - 16
Impressions – Team & Activewear – Spring 2018 - 17
Impressions – Team & Activewear – Spring 2018 - Sublimating Performancewear
Impressions – Team & Activewear – Spring 2018 - 19
Impressions – Team & Activewear – Spring 2018 - 20
Impressions – Team & Activewear – Spring 2018 - 21
Impressions – Team & Activewear – Spring 2018 - 22
Impressions – Team & Activewear – Spring 2018 - Locker Room
Impressions – Team & Activewear – Spring 2018 - 24
Impressions – Team & Activewear – Spring 2018 - 25
Impressions – Team & Activewear – Spring 2018 - 26
Impressions – Team & Activewear – Spring 2018 - 27
Impressions – Team & Activewear – Spring 2018 - 28
Impressions – Team & Activewear – Spring 2018 - Cover3
Impressions – Team & Activewear – Spring 2018 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201806
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https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
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https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
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https://www.nxtbook.com/nxtbooks/impressions/201701
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