Impressions – Team & Activewear – Spring 2018 - 2

Sportsman Cap & Bag
Alters Distribution Model
Sportsman Cap & Bag, Kansas City,
Missouri, recently announced it now will
only fulfill orders via distributors.
The company will supply headwear and
bags through one of 17 distributor locations in North America.
"We have an impressive distributorship built on shared values and goals,"
says Dan Saferstein, president, Sportsman
Cap & Bag. "We believe this is the best
channel to continue providing a growing
selection of caps and bags to our industry. Our job at corporate headquarters is
to bring in the hottest-selling brands and
styles, while supporting our distributors
who are focused solely on the customer.
We believe this synergy will bring shared
growth and allow us to continue being the
best source for caps and bags."
Support for Sportsman Cap & Bag distributors includes personal educators that
travel across North America actively promoting product information in an effort to
stay on top of sales trends. These on-theground efforts are supported with marketing
and sales tools, including digital catalogs,
flyers and e-blasts.
Sportsman Cap & Bag's distributors

vary in size and locations, but work
together to get customers what they need
from the ever-growing selection that currently includes 17 brands, 291 styles and
more than 2,300 SKUs with factory-direct
pricing and same-day shipping. Customers
can order through any of the following:
Carolina Made, Golden State Activewear,
Kati Sportcap & Bag, McCreary's Tees,
Mission Imprintables, S&S Activewear,
SLC Activewear, Technosport Canada
and Thinc Actionwear.
For more information, visit sportsmancaps.com. - J.L.
Sportsman
Cap & Bag's
selection
includes 17
top brands.

Elbowgrease Rebrands
Wholesale Division
Elbowgrease Athletics, New York, has
rebranded its wholesale division as EG
Pro/Performance Gear.
According to the company, the decision
to change its name is due to the success
of its Elbowgrease Platinum label branded
division for retail distribution, which has
exceeded expectations. So the rebranding
was necessary to avoid confusion between
the company's blanks and brand divisions.
EG Pro is a brand of factory-direct performance blank apparel for men, women
and kids. Its specialty lies in knitting
proprietary polyester and polyester-blend
fabrics engineered exclusively for the
screen-printing, embroidery and sublimation processes.
In addition to the EG Pro brand change,
the company also announced the expansion of its 2018 collection of performance
blanks to include men's, women's and

2 * Spring 2018

youth items in proprietary core and novelty
fabrics. Styles include tees, shorts, ¼-zips
and hoodie styles, all with proprietary
Conquer-Dri wicking and Conquer-Tech
antimicrobial technologies.
For more information, visit egpro.com.

- L.V.

EG Pro's Basic Training Interlock T-shirt is
available in men's, women's and kids' sizes.

News
Heritage Sportswear, Hebron, Ohio,
has extended its 2018 Callaway offering
to include headwear. Heritage already is
the exclusive Callaway supplier for the
wholesale blank apparel market, and
now stocks a Callaway Heritage cap,
Callaway Tour Performance cap, and
Callaway Liquid Metal cap. All three caps
have adjustable closures, six panels and
the Callaway chevron logo. In addition to
hats, Heritage offers a men's and ladies'
raised Ottoman polo, and men's and
ladies' 1⁄4 -zip mock pullovers for 2018. For
more information, visit herspw.com.
Badger Sportswear, Statesville, North
Carolina,
recently
acquired
Garb
Athletics, a boutique manufacturer of
custom-tailored sports uniforms, and
Alleson Athletic, a manufacturer of
in-stock uniforms and sublimated garments. Using Garb Athletics' proprietary
digital technology, team dealers and
coaches can design a truly custom uniform with multiple decoration options,
including tackle twill, embroidery and
sublimation, all for one price. The Alleson
Athletics acquisition will allow Badger to
offer more customized product options,
apparel, and rapid fulfillment and
service for team dealers, decorators and
collegiate bookstores, according to the
company. For more information, visit
badgersport.com.
SanMar Corp., Issaquah, Washington,
has added more than 40 New Era apparel
styles to its product selection. Offered
exclusively by and developed in close
collaboration with SanMar, the new collection captures the history and essence
of the New Era brand, according to the
company. It also marks the first time New
Era has expanded beyond hats to offer
something new to the promotional products industry, according to the company.
The New Era apparel launch includes
performance T-shirts, sweat shirts, polos
and activewear. Lifestyle options, including Heritage Blend 3⁄4 -sleeve baseball
raglan tees, and sueded cotton tees and
hoodies, offer comfort with edgy style,
according to the company, while on-field
pieces - like Diamond Era full-button
jerseys - offer moisture-wicking,
odor-control and snag-resistance performance details. New Era products
currently are available at sanmar.com and
a catalog will be available this month. For
more information, visit sanmar.com.
http://www.sportsmancaps.com http://www.sportsmancaps.com http://www.herspw.com http://www.badgersport.com http://www.egpro.com http://www.sanmar.com http://www.sanmar.com
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