Sublimation can produce a wide range of colors. different colors in four-color systems. An eight-color system can generate specialized colors such as fluorescents. All of this adds up to top-notch imaging. Sublimated poly-performance garments definitely are gaining more attention, which means more profit potential for you. With ink costs at less than one cent per square inch and a production time (printing and pressing) of about three minutes per shirt, it's easy to make decent margins in a minimal amount of time. But to achieve the proper price points, you do need to pay attention to how sublimated poly-performance apparel compares to other types of decorated garments and then market your products correctly. Poly-performance apparel is unique and offers features that other products do not, so the costs are logically going to be higher when compared to standard garments. For example, a white 100% cotton T-shirt can be purchased for $1 to $1.50 (depending on weight, style and brand). A typical poly-performance T-shirt will run $5 to $6 depending on style and brand. Thus, when you are selling performancewear, you must position it as a premium product. Don't make the mistake of trying to sell a performance T-shirt against a cotton T-shirt as if they are equal products - they are not. Perception is everything, especially when it comes to sales and marketing. You must focus on elevating the perceived value of the Use Info*Action #106 at impressionsmag.com/infoaction A Supplement to Impressions Spring 2018 * 21http://tinyurl.com/stahls-lowerplaten http://stahls.com http://espanol.stahls.com http://stahls.com http://www.impressionsmag.com/infoaction