Impressions – Team & Activewear – Spring 2018 - 6
Performance-level fabrics are
no longer confined to the gym.
Photo courtesy of EG Pro.
have to help the consumer understand new functional attributes such
as odor control, sun protection, stretch fabrications and compression. This was a priority with our newly designed website at Russell
Athletic, including visual elements to help the education process."
In educating your customers, who in turn must educate their consumers, be aware that there are two types of anti-wicking apparel.
Vince Winters, president of EG Pro explains the difference, which
takes place at the manufacturing level. "The main difference is the use
of hollow core fabric, where the moisture goes around and through
the apparel, versus a chemical-based solution that is applied to polyester garments. Use of hollow core is the more costly method of the
two, with a longer life span for the garment. An important thing to
know, for those who sell the less costly, more affordable chemically
treated apparel, is that the life span of those garments is 25 to 40
washes, depending on the quality of the solution."
Winters also warns that the use of a fabric softener sheet tossed
into a dryer will destroy the anti-wicking properties of the fabric and
the value of the garment.
What's Hot
Look at Layering
One current trend in both the retail and wholesale markets is layering.
Beginning in 2017, layering became a fashion statement seen on
international runways. "The art of layering is something of a creative outlet, not to mention a canny way to rethink pieces already
hanging in your wardrobe," according to fashion writers at Vogue.
"With the added consideration of ever more unpredictable weather
to contend with, building a look which affords the opportunity to
add or remove pieces throughout the day is rather appealing and
surprisingly practical."
De-structuring the layered look and seeing what elements are used
under, over and left open presents an opportunity for wholesalers
to offer clients individual items or the complete package. Practical
on many levels, layering allows wearers to adjust their outfit as the
weather dictates. Comfortable, casual and affordable, it is a style that
became popular with athletes (think warm-up suits), that was picked
up by youth (think untucked shirts and hoodies) and has worked its
way into athleisure (think yoga apparel). It is difficult not to embrace
a style based on comfort.
Skin in the Game
Beyond providing a higher degree of comfort, investment in the
proper attire for sports and daily living also can contribute to performance, health and hygiene.
"Performance is no longer just moisture management," says Matt
Murphy, vice president of marketing at Russell Athletics. "Brands
6 * Spring 2018
According to Winters, the hottest selling item at EG Pro right now
is the quarter zip, which is perceived as a base in the layering process,
and used in training, for warm-ups and on its own. He also finds that
polos are popular as a dressier option.
"We see a lot of examples of items that start out as performancewear for athletes, then turn up as regular streetwear," he says. "Why
not just look good, but feel comfortable as well? While some price
points will keep apparel at the retail level, we are always working on
affordability, technology, comfort, price - and in many cases we do
get performancewear trickling down to the blanks market."
Over at Russell Athletics, Murphy says the T-shirt will continue
to lead the performancewear category. "There are many low-cost
A New Poly Process?
Polyester has long been the dominant fabric
in performancewear. Not only does it have the
lightweight, stretch and wicking characteristics
required of products in the category, but it
also is adaptable to the cut-and-sew process.
Dave Wheatley, director of business development
for Myogrid, says that on the higher end of
the quality spectrum, Myogrid now uses a
circular seamless knit process that merges
polyester and nylon. This process produces a
softer, anti-chaffing garment with built-in
venting, and quicker wicking and drying, he
says. - Impressions archives
Impressions – Team & Activewear – Spring 2018
Table of Contents for the Digital Edition of Impressions – Team & Activewear – Spring 2018
Impressions - Team & Spirit Apparel - Spring 2018
Contents
Apparel Tech Trends
What Millennials Want
Sublimating Performancewear
Locker Room
Impressions – Team & Activewear – Spring 2018 - Impressions - Team & Spirit Apparel - Spring 2018
Impressions – Team & Activewear – Spring 2018 - Cover2
Impressions – Team & Activewear – Spring 2018 - Contents
Impressions – Team & Activewear – Spring 2018 - 2
Impressions – Team & Activewear – Spring 2018 - 3
Impressions – Team & Activewear – Spring 2018 - Apparel Tech Trends
Impressions – Team & Activewear – Spring 2018 - 5
Impressions – Team & Activewear – Spring 2018 - 6
Impressions – Team & Activewear – Spring 2018 - 7
Impressions – Team & Activewear – Spring 2018 - 8
Impressions – Team & Activewear – Spring 2018 - 9
Impressions – Team & Activewear – Spring 2018 - What Millennials Want
Impressions – Team & Activewear – Spring 2018 - 11
Impressions – Team & Activewear – Spring 2018 - 12
Impressions – Team & Activewear – Spring 2018 - 13
Impressions – Team & Activewear – Spring 2018 - 14
Impressions – Team & Activewear – Spring 2018 - 15
Impressions – Team & Activewear – Spring 2018 - 16
Impressions – Team & Activewear – Spring 2018 - 17
Impressions – Team & Activewear – Spring 2018 - Sublimating Performancewear
Impressions – Team & Activewear – Spring 2018 - 19
Impressions – Team & Activewear – Spring 2018 - 20
Impressions – Team & Activewear – Spring 2018 - 21
Impressions – Team & Activewear – Spring 2018 - 22
Impressions – Team & Activewear – Spring 2018 - Locker Room
Impressions – Team & Activewear – Spring 2018 - 24
Impressions – Team & Activewear – Spring 2018 - 25
Impressions – Team & Activewear – Spring 2018 - 26
Impressions – Team & Activewear – Spring 2018 - 27
Impressions – Team & Activewear – Spring 2018 - 28
Impressions – Team & Activewear – Spring 2018 - Cover3
Impressions – Team & Activewear – Spring 2018 - Cover4
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com