Modern Age - Fall 2015 - 84

MODERN AGE

T

FALL 2015

hrough the summer, Buckley's campaign barely qualified as
back-page news. The leading local political story was the
September Democratic Party primary, in which City Comptroller
Abraham Beame emerged the victor. Other stories occupied the
city's attention: the drought and the New York World's Fair continued through the summer, and many working-class Catholics
were buying televisions so they could witness the pope's first visit
to New York (and America) in early October.
Buckley's program was scarcely registering with voters until,
on September 17, the campaign caught a huge break: the
Newspaper Guild called a general strike. The city newspapers,
largely in the thrall of the Lindsay campaign, would not publish
for twenty-three days. The mayoralty campaign now would be
waged on television: in four televised forums, Buckley's wit, manners, and mercilessly adept debating style transformed him into
the central figure in this campaign. "Love him or hate him, TV fans
found it difficult to turn off a master political showman," wrote
one scribe,14 while famed campaign chronicler Theodore White
deemed Buckley a "star" who would be "Oscar Wilde's favorite
candidate for anything."15
The effect in the field was even more surprising, especially to
those inside the campaign. Television was allowing Buckley's seemingly academic attack on voting blocs to gain traction not among
the intellectual or business class but with the ethnic voters themselves. The largely Catholic ethnic vote-increasingly alienated
from both the old and the new reformist clubs-was warming to
Buckley's conservative message of low taxes, individual accountability, and law and order.
"I can tell you that it surprised me," campaign aide Neal Freeman recalled. "I suppose that I was expecting our supporters to
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Modern Age - Fall 2015

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