Modern Age - Summer 2017 - 124

Modern Age

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Summer 2017

really on the national radar screen. It wasn't well known even in
Southern California. Founded in 1887 along some railroad tracks
that would eventually support a citrus industry in the region,
Pomona got rich by becoming the first college or university to
establish the "deferred trust" way of estate planning and college
giving. Basically, a good number of the lemon and orange grove
plantation owners in the surrounding region donated their entire
estates to Pomona in return for an annuity return better than what
other investments could offer. With some other savvy and lucky
stock market investments along the way (running Cisco stock
up and getting out before the 1987 crash), in addition to ongoing donations from ever-devoted alums, little out-of-the-way
Pomona became one of the richest per-student institutions in the
country, and for that and other reasons, it started to attract attention. It moved up U.S. News into the top ten, sometimes breaking
into the top five. In recent years, the Forbes college ranking list,
which lumps together large universities and small colleges, rated
Pomona as the number one college in the nation several years in
a row, above even Princeton, Harvard, and Stanford.
The most conspicuous change I've seen over those years is that
the number of administrators has ballooned. On the shelves in
my office I still have my first Pomona College catalog, for the academic year 1990-91, a printed black-and-white publication with a
four-color but poorly designed cardboard-stock cover glued over
the smudgy pages in between. Toward the back of the catalog,
under "Administration," there are nine offices listed, covering three
pages, naming 56 persons as the members of the administration.
Thereafter, the professors are listed, a total of 180. At the time,
Pomona matriculated 1,487 students. In 2016 it takes me about
ten seconds to find all this information in the cheap 1990 catalog.
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Modern Age - Summer 2017

Table of Contents for the Digital Edition of Modern Age - Summer 2017

Contents
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