KBB - January 2015 - 61

Industry Perspectives

What kind of trends do you
see on the horizon in the
bath? And what part do you foresee
Kraus playing with this?

The main trend is modern, architectural designs featuring sleek shapes and smooth
curves.Transitional styling with modern lines is
growing in popularity, reﬂected by bathroom
ﬁxtures with a minimalist, spa-like aesthetic.
Kraus addresses this with new additions to
the Exquisite Collection of bathroom faucets.
The new models feature clean silhouettes
with unique design details. They can create an ultramodern look, or bridge the gap
between contemporary and transitional.
The urban market is growing as homeowners
look to renovate in smaller spaces. The trend
is big looks for small baths, and ﬁxtures with
maximum style in minimal space. Kraus has a
variety of products to suit this trend, from sleek
faucets to a versatile collection of vessel sinks
that make a style statement without being
overpowering.
We expect to see an increase in contemporary décor with a natural feel. This includes
modern-rustic design, featuring weathered
wood and natural ﬁnishes. This look's popularity means greater use of natural color palettes, with the frontrunner being a soft white
and gray color scheme with a pop of color.
White cabinets are also seeing renewed
popularity in bathroom design. Kraus Nature
Series glass sinks are a great way to add a
bold splash of color, with a dazzling assortment of hues in each handcrafted sink. Mixing and matching materials and textures
is becoming more accepted; stone, glass,
and porcelain are combined for a natural,
spa-like aesthetic. Low-maintenance sink surfaces remain popular, but the demand for
texture is growing. Nature Series sinks feature

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layered patterns and intricately textured surfaces designed to be easy to keep clean.
Vanities are a key trend, offering additional
storage (one of the most requested items
in remodeling projects) and aesthetic versatility. We are seeing a variety of creative
applications, such as furniture-styled vanities. Equipping vanities with vessel sinks frees
up space and creates a light, airy look that
is at once minimalist and timeless. Wallmounted or "ﬂoating" vanities are a growing
trend, and offer the added beneﬁt of making small bathrooms appear bigger. Kraus
Nature Series sinks offer endless options for
complementing the latest trends in vanity
design, with easy installation in a variety of
applications.

What do you expect to see in
new technology offerings for
the kitchen and bath industry for 2015?

As manufacturing technology improves,
thinner silhouettes for vessel sinks are in
demand. Kraus is testing construction techniques and improvements in materials that
result in thinner, more durable sinks.
Easy-to-clean options are crucial, as time
and space are at a premium for most homeowners. All Kraus ﬁxtures feature ﬂawless ﬁnish, with constant research and improvement
to both ﬁnish and packaging techniques.
This ensures that all ﬁxtures reach their destination in pristine condition, and function as
beautifully as they look.

Do you feel the demand for
kitchen and bath products
is less, more or as relevant as it was
in 2014?

More relevant, since elegant, easily maintained ﬁxtures are ideal for a number of
trends.
Dual vanities are becoming more popular,
increasing the demand for matching or
complementary vessel sinks that maximize
counter space.

Where do you see the market
heading in the area of the
current offerings for bath products
for 2015?

More customization in color and ﬁnish. Expanded whole-room solutions, with all ﬁxtures
provided by a single company. A greater variety of vessel sink offerings, in a range of colors.
We also expect to see an upward trajectory in
bath sinks with softly curved, organic shapes.

What exciting things can
we expect to see from Kraus
in 2015?

Sleek, compact ﬁxture options that ﬁt well
into smaller spaces. An expanded range
of vessel sinks, with a variety of colors and
textures. Ceramic sinks that offer a modern
take on the classic material with a variety of
interesting geometric shapes.

www.kbbonline.com / January 2015

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KBB - January 2015

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