Kitchen & Bath Business - February/March 2017 - 14

Trends

A Cooking Experience
Customization and comfort distinguish
t o d a y 's o u t d o o r k i t c h e n s

ABOVE This outdoor kitchen

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while the Beverage Dispenser
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vice president of sales and marketing at NatureKast. "They want an extension of their home
where they can entertain their friends while having nature as a backdrop."
This extension should include all the conveniences of home, as well. For the best experience,
the kitchen must have whatever keeps everyone
outside without having to run back into the house
- including ingredients, cutlery, paper towels or
even a television remote.
"Whether they're avid entertainers interested
in preparing feasts or simply want to ensure they
don't run out of ice and cold beverages poolside,
homeowners want the design of their outdoor
kitchens - and the appliances selected - to accommodate their lifestyle and specific needs,"
said Jack Palazzolo, vice president of marketing
for Sub-Zero.
An outdoor kitchen gives consumers the opportunity to expand on their kitchen and living spaces in a more relaxed way. A homeowner
might want more entertainment areas, which
would constitute additional seating and a central
focus, such as a fire pit or a television. If the client
instead plans on hosting lavish dinners outside,
a full outdoor kitchen suite should take most of
the budget.
"Consumers are asking for designs that allow
the space to respond to their specific needs," said
Steve Proctor, director of sales and marketing

KITCHEN JUST OUTSIDE

THE BACK DOOR offers
the convenience of
home with the added
beauty of the natural
world. For the outdoor
cook, this space has become more than another kitchen; it is an escape.
"Consumers want a warm and inviting atmosphere that is multifunctional,"said Sue Nadolski,
director of business development for the outdoor
living division of Eldorado Stone. "They want an
outdoor living space that includes many of the
same amenities found inside of the home - allowing them to cook, host and relax while enjoying
the calming effects of nature."

A PERSONALIZED SPACE

BY ERINN LOUCKS

Since the majority of the population does not
have the means to indulge in a second home, more
consumers are investing in an outdoor kitchen.
According to a recent Freedonia Group Wood
& Decking Report, the outdoor living market is
expected to top $7.1 billion by 2020.
"Life is stressful, and consumers are craving a
space where they can relax outside while enjoying
the comforts of their home," said Chris Exelby,

Kitchen & Bath Business / FEB.-MARCH 2017 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)

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Kitchen & Bath Business - February/March 2017

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