Kitchen & Bath Business - September 2017 - 27

SPECIAL SECTION
Benefit from the Knowledge of Your Peers
One of the many benefits of attending KBIS is to learn a little something during your visit. The 2018 Voices from the
Industry (VFTI) conference gives you the opportunity to broaden your horizons and add to your repertoire of industry
knowledge. Depending on your preference, there are several tracks from which to choose: Growing Your Business,
Kitchen & Bath Specialty Training, Design, Management and Customer Service. Some of the sessions offer interactive labs
for those of you who want a more hands-on learning experience.
The VFTI sessions will take place in the Orange County Convention Center's South Hall meeting rooms throughout all
three days of KBIS 2018.

INCREASE YOUR
SALES THROUGH
SHOWROOM
MARKETING

Denise Butchko, President,
Butchko and Co.
Wednesday, Jan. 10, 10:30 - 11:30 a.m.,
Room S230F
Grow Your Business Track

Do you realize that your brick-and-mortar showroom is
no longer the first showroom people go to? Your digital
showroom is the place where buyers begin their journey.
Your physical showroom needs to not only support your
digital showroom, but it needs to be consistent with it as
well. And having just a digital showroom can still grow
your business and your brand.

JOIN ME FOR AN INSIGHTFUL SESSION
THAT INCLUDES:
â
Making today's trends in showroom design work
for you
â
Ways to collaborate that move clients down the sales
funnel closer to purchase
â
The importance of events and how to execute and
market them so they're successful
â
How to really tell your story effectively since it's a top
marketing trend
â
How to connect to your audience and leverage them
as brand ambassador marketing tools for you
â
How to get it done without hiring an agency or fulltime employee by working within the "gig economy"

PHOTO: STAN WAKEFIELD

DESIGNING A
SMART KITCHEN
Scott Koehler, President,
Dream Kitchen Builders

Tuesday, Jan. 9, 9:00 - 10:00 a.m., Room S210D
Design Track

IN THIS SESSION, YOU WILL LEARN:
â
W hat to expect and what not to expect from a smart
kitchen in 2018. Learn about smart kitchen design
solutions your clients can use right now like lighting
systems and door locks. You will also learn about
what is to come, including robotic food prep.
â
Designing a smart kitchen from the ground up.
Learn which smart devices provide the best foundation for a smart kitchen and why.
â
Flashy things versus real smart kitchen tools. There's
nothing wrong with flashy things, but in this session
you'll learn how to establish the value of a smart
kitchen device.
â
Using your voice to operate things in your kitchen.
Say "turn on the hood vent" and "turn on the water,"
and smart devices are turned on! We will discuss
voice control of smart kitchen devices using smartphones, smart speakers and smart watches.

STRATEGIC
PLANNING BY
THE NUMBERS

Victoria Downing,
President, Remodelers Advantage
Tuesday, Jan. 9, 1:30 - 2:30 p.m., Room S230D
Grow Your Business Track

Successful business owners understand the power of
managing by the numbers. They know that improving measurable goals in several areas of the business
is the most effective route to improved results. In this
interactive session, you'll learn how to build your plan
for profit, a path to consistent success.

YOU'LL DISCOVER HOW TO:

â
Determine the gross profit margin that each project
must deliver
â
Decide which projects are in your sweet spot - and
which to avoid

YOU'LL LEARN:
â
W hy Percentage of Completion is the only accounting method to consider
â
W hy tweaking your metrics by only one percent can
have a dramatic impact on results
â
How to leverage your resources to deliver more to
your bottom line
â
How to use the budget development tool to create
your own set of key performance goals

Kitchen & Bath Business - September 2017

Table of Contents for the Digital Edition of Kitchen & Bath Business - September 2017