Kitchen & Bath Business - January 2020 - 19

ABOVE PANTONE's 2020 Color

of the Year is 19-4052 Classic
Blue. Suggestive of the sky at
dusk, Classic Blue has qualities that highlight consumers'
desires for a dependable
and stable foundation upon
entering the new decade.
The tone also offers a sense
of peace and is known as
easily relatable.

new decade's consumers," said Sandra Sampson,
vice president of public relations and communications for the Color Marketing Group. "These
colors express consumers' needs to perceive the
new decade with a fresh perspective."
FOCUSING ON WELLNESS

Nature is only part of the picture when it comes
to satisfying consumer demand for tranquility and
newness. Personal wellness - whether that means
more relaxation, a better work/life balance or an
improved environment - is growing in multiple
markets, and consumers are looking for colors to
match this.
"Our research unveiled that 2020 will be an
empowering year of change that will focus on
bringing your best self into the new decade,"
said Sue Wadden, director of color marketing at
Sherwin-Williams."Naval SW 6244 - SherwinWilliams' color of the year - strikes the perfect
balance between bold color and the calming and
awe-inspiring power of nature, from the infinite
night sky to the deep sea."
Wadden explained that design is becoming
more about what makes the homeowner feel good.
Along with those rooted in nature, hues that inspire mindfulness or provide a sense of grounding
fulfill this requirement.
"Simultaneously embracing technology and
a desire for calming elements in our fast-paced
world, consumers are looking to infuse simplicity into their lives in an uplifting environment,"
said Susan Forint, Dulux color and decor expert.
"Today's consumer yearns for stability and a sense
of grounding."
According to Forint, it is because of this consumer attitude that a longing for blue tones is apparent. Blue represents safety and comfort and is
associated with calm. Chinese Porcelain, Dulux's
2020 Color of the Year, combines the energy and
brightness of cobalt blue with a muted, dark navy
tone for a restful and hopeful appeal.

ABOVE The Color of the Year

2020 for BENJAMIN MOORE
is First Light 2102-70, a soft,
rosy hue. It represents a new
dawn of idealism, design
and living - a shift in mindset
from the material to satisfying
the core needs in life: community, comfort, security,
self-expression, authenticity
and optimism.

BELOW The BEHR 2020 Color

of the Year is a meadowinspired green called Back
to Nature. It was selected as
one way to bring nature into
houses and remind homeowners to reconnect with
the important relaxing and
grounding properties found in
the environment. This biophilic shade imparts a fresh sense
of vitality and incorporates an
ecological green in the home
to help purify and promote a
balanced space.

"Consumers want their homes to be stress free,
soothing and comforting and are gravitating toward selecting colors that will summon those feelings," said Kirk.

BIG CHILL has unveiled

two new tiers of finish
offerings in either Standard
or Premium across all
three of the brand's product lines - Classic, Pro
and Retro. The Standard
Collection is curated to
provide the best in basics,
while the Premium Collection provides superior
color finishes for those
seeking an elevated twist
on classic appliance
offerings. Shown here is
the Pro Collection in Slate
Blue, a Standard Collection offering.

TOUCHABLE FINISHES

Along with a resurgence in natural, grounding
colors, consumers are looking for tactile experiences such as matte or textile finishes. Replacing
high gloss, these more organic finishes are inspired
by nature and offer a softer touch.
"In 2020, we will see less physical wire brushing and sand blasting and a movement toward
incorporating other textures, such as linens and
shagreen effects," said Haley.
Natural wood finishes are making a comeback in
cabinetry for both kitchens and bathrooms. Brass,
copper and earthy stone materials are pairing with
matte finishes on surfaces like countertops, floors
and walls. Meanwhile, fixtures like faucets and
lighting are appearing in brushed gold and black.
Other metallic finishes are also being 
used to add a punch of contrasting color and

KITCHENAID's new
commercial-style ranges
bring the tools of restaurant chefs into residential
kitchens with features like
app connectivity, voice
control and Even-Heat
True Convection. Outside
of the classic stainlesssteel finish, the range is
available in eight trending
colors, including Imperial
Black, Milkshake, Passion
Red, Ink Blue, Misty Blue,
Yellow Pepper, Scorched
Orange (shown here) and
Avocado Cream.

Tranquil Dawn is the 2020
Color of the Year from
AKZONOBEL, and it features
all four of the accompanying
color palettes: Upcycle, Hybrid, Classical and Evolve. A
delicate shade somewhere
between green, blue and
gray, Tranquil Dawn has an
effect that changes tone
depending on the colors
with which it is used.

Kitchen & Bath Business - January 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2020