Kitchen & Bath Business - July/August 2020 - 16

July-August 2020

n k b a

BOLD LEADERSHIP MATTERS

s we go to press, we'll be marking roughly 18 weeks of pandemic
restrictions and about eight weeks of civil unrest and reflection that
have shined a renewed spotlight on racial inequalities in our country.
It has surely been an unprecedented time, and it has inspired some very
necessary reflection on the state of diversity in the nation in general -
and our industry in particular.
On a recent episode of NKBA Live's "Brave New Business" webcast
(available on the NKBA YouTube channel), panelists Jean Brownhill of
Sweeten.com, an online home-renovation facilitator, and Alex Capecelatro
of Josh.ai, a voice-controlled home automation system, joined me for a critical discussion on the importance of "Leadership in Times of Disruption."
We began with a focus on what it takes to lead through crises like the
pandemic, how to keep staff engaged in a time of extraordinary stress
and taking the bold steps necessary to keep businesses operating and, in
fact, thriving.
As leaders, we need to step up and embrace the evolution that is a natural
part of life. As Jean pointed out, "The only thing you really need to be good
at is navigating change. That's the core competency you need as a professional because things are constantly changing, and the sooner you accept
that, the more successful you'll be."
She boldly expanded into three new markets during the pandemic, because, as she noted, the markets in which she was already successful - New
York, L.A., Chicago - were shut down, literally overnight. So she identified
opportunity elsewhere and seized upon it. She courageously decided to
speed up growth instead of slowing down.
Alex took a leap when he and his business partner identified a void in
residential technology and founded Josh.ai as a transformational system for
the connected home. He added that during the pandemic, he has amped
up the frequency of communication with his staff, who are all working remotely, to keep them confident and informed. He stressed how important
it is to be completely transparent and honest, so the team isn't blindsided
by any developments. This instills faith and trust in leadership.

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The conversation then turned to the leadership needed to address the struggles for racial
equality and how people of color are generally
underrepresented in architecture and interior
design. Both panelists offered steps to start to
turn the tide, like examining how and where
recruitment occurs, standing by core values -
and being ready to walk away from business if
partners act counter to those values - creating a
welcoming environment for a diverse workforce
and addressing diversity among your own staff
and the teams like accountants and lawyers that
support your firm.
In thinking about how we, as the industry's premier trade association, can help provide opportunity to all, NKBA conducted extensive research to
learn why young people - regardless of race - aren't
pursuing careers in K&B fields, from skilled trades
to professional avenues like design, architecture,
sales and marketing.We discovered that awareness
is a huge problem. No one suggests these careers
to students, and if they don't have a personal connection to the field - like a friend or relative who's
a designer - it's just not on their radar.
This is why we initiated our NKBA NextUp
program and partnered with the BridgeYear organization to show high school students firsthand that there are great career opportunities
across the K&B design and remodeling industry. The Bridge Year/NKBA Career Tour brings
these hands-on experiences to high schools in
underserved communities. We reached almost
6,000 kids in Houston-area high schools between January and March this year. More than
90 percent of the students came away with positive views about K&B careers, and they told us
they loved the design aspect, but they don't know
any designers. So if they didn't know the career
exists and have no role models, we have lots of
work ahead. Our industry needs talent. Everyone
deserves an opportunity to be part of it, and it's a
tragedy when someone gets to high school and
doesn't even know about these career options.
How can companies help make a difference?
Consider internship or job-shadowing programs,
reach out to local high school guidance counselors to participate in career exploration days, talk
to young people in your community and beyond.
It's a great start, but it's just the beginning. 

BILL DARCY
CEO
National Kitchen + Bath
Association
BDarcy@nkba.org
Twitter: @NKBA_CEO

/ JULY-AUG. 2020 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)

7/15/20 10:56 AM

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Kitchen & Bath Business - July/August 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - July/August 2020