Kitchen & Bath Business - October 2020 - 32

KBB

SPECIAL

SECTION

KBIS 2021

Voices from the Industry

What's New This Year and a Session
Sneak Peek
We are shaking up the conference with VFTI 2.0!
Our new format includes one-hour presentations,
90-minute workshops, two-hour professional development courses and featured speakers. VFTI
offers a three-day pass with access to all sessions,
live and virtual, over the three-day event, and includes a KBIS Expo Only pass as well.
We have 60 sessions to offer in six categories:
Grow Your Business, Kitchen & Bath Specialty
Training, Design, Management, Customer Service and newly added Building & Remodeling.
New presentations have been added, and many of
our top-rated speakers will return with fresh content. NKBA's Voices from the Industry Conference at KBIS presents an invaluable opportunity
for knowledge exchange, professional development and career growth.
All sessions offer NKBA CEUs, and many will
qualify for other industry CEUs as well.

COMMON GROUND:
FINDING SYNERGY
BETWEEN DESIGNERS
AND BUILDERS

Reisa Elden, Head of Industry Partnerships
for Houzz
TUESDAY, FEB. 9, 9:15 A.M. - 10:15 A.M.
ROOM S230G

Creating a profitable home remodeling or design business requires streamlined processes,
setting expectations with clients and building cohesive cross-functional teams. Join us to
learn how designers and custom home builders
leverage each other's expertise when building
or renovating a home, the best practices for

YOUR WEBSITE:
THE FRONT DOOR TO
YOUR BUSINESS

Megan Jansky McIntyre, Creative Director &
Founder, The Marketing Corner

BIOPHILIA AND NATURE'S
POWER OF COLOR
PROMOTING WELL-BEING
IN INTERIORS

TUESDAY, FEB. 9, 11:15 A.M. - 12:45 P.M.
ROOM S230C

Kathryn Grube, College Professor &
Professional Color Designer
TUESDAY, FEB. 9, 9:15 A.M. - 10:15 A.M.
ROOM S230D

This session will discuss what biophilia is
and what the colors of nature can do for
the mind and body to aid in improving
mental health, happiness, productivity and
well-being. It will be a journeyed exploration of how organic colors, shapes and
patterns fuse successfully through strategic
and functional color design in the interior
spaces where we work, live, learn, eat, sleep
and play.
Learning objectives include:

Gain exposure to what biophilia is and
how it can successfully be applied in
interiors for occupant benefit
Explore the colors of nature and how
each can benefit the mind and body to
promote well-being
Showcase how nature's organic patterns
seamlessly fuse with their respective
colors to elicit a positive effect in sensory
variety and interest

This session offers a crash course workshop with
tips and tricks to create a powerful website -
making it appear on the top of Google! We'll
touch on everything from domain names and
layouts to search engine optimization. Attendees will be armed with the knowledge of creat-

EMPATHETIC EXPANSION
OF UNIVERSAL DESIGN
STRATEGIES: CREATING
INCLUSIVE ENVIRONMENTS

Sarah Barnard, Principal Designer,
Sarah Barnard Design
TUESDAY, FEB. 9, 12:45 P.M. - 1:45 P.M.
ROOM S230D

How can interior architectural designers create an expanded practice of universal design
to include mental, physical and emotional
well-being? We must consider the intersections and overlap of all people (neurotypical,
neurodivergent, autistic, chemically sensitive,
survivors of trauma, etc.) and create spaces
that feel safe and support healing. Exploring
methodologies for mindfulness, we can work

efficient communications and how to build
a dream team. Elden will lead a lively panel
discussion with Andrew Patterson of Patterson Custom Homes and Ginger Curtis of
Urbanology Designs about the synergies and
obstacles when different roles and teams are
working together and how to work efficiently
with luxury clientele.
Learning objectives include:

Learn the most effective methods for
communicating with cross-functional
partners and clients to ensure projects go
smoothly from the onset
Gain cross-company strategies for keeping
projects on budget and on time
Understand new approaches for building the
dream cross-functional team

ing an industry-leading website built for finding
new clients and bringing in sales. Understanding the digital space may be overwhelming for
some, but this innovative workshop will help
take the guesswork out of creating a powerful
website built for lead generation.
Learning objectives include:

Learn the basic tools to create your own
website and have it published online
Gain information on how to keep website
content current, updated and relevant
Learn how to have your website found by
search engines
Learn how to change your website without
having to hire a website guru

together to design with empathy, making
all built environments inclusive, restorative
spaces. This session will explore how experiences can impact physical, mental and emotional well-being, the intersections of sensory
sensitivities and cognitive overload and how
to develop a mindful, inclusive approach to
creating public and private spaces.
Learning objectives include:

Explore the fundamental obstacles stifling
positive change
Understand how experiences can impact
physical, mental and emotional well-being
Identify the intersections of sensory sensitivities and cognitive overload (i.e. sound,
light, textures, odors)
Develop a mindful, inclusive approach to
creating spaces that expand universal design
principles to reduce stress and speed healing 

/ OCTOBER 2020 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)

http://www.KBBONLINE.COM http://www.NKBA.org http://www.KBIS.com

Kitchen & Bath Business - October 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - October 2020