Kitchen & Bath Business - January 2021 - 43

KBIS 2021
Voices from the Industry
The annual VFTI Conference is
going virtual during KBIS 2021.
This year's program will have
live, scheduled workshops, as
well as on-demand professional
development courses that are
available throughout the show
and for three months after. Topic
categories include Grow Your
Business, Kitchen & Bath Specialty
Training, Design, Management,
Customer Service and Building &
Remodeling.

Live Workshops

I will teach you how to be creative, have a lot more
fun, partner with some very key people and make a
lot more money by eliminating your competition.

YOUR WEBSITE IS NOT
YOUR MARKETING PLAN

Stephanie Bullwinkel, Imperial
Kitchens and Baths, Management Track

With search engine optimization and companies
constantly calling to promise better internet search
results, it can be hard to look beyond the web to
build an effective and complete marketing campaign. Bullwinkel will offer opportunities that we
may not immediately consider when looking at
advertising and marketing projects we can easily
do in house.This workshop will serve as a springboard to get a marketing plan conceptualized and
organized on paper.

KBB

SPECIAL

SECTION

for several years, and those who have attended
have walked away with great " aha " moments that
helped improve their process immediately. She
will help you overcome obstacles that prevent you
from succeeding.

FIVE FUNCTIONS OF A SUCCESSFUL
KITCHEN AND BATH BUSINESS

Fred Reikowsky, Legacy
Business Leaders, Grow Your
Business Track

When functioning in sync, these fundamental
elements of business work together to galvanize
priorities and produce excellent profit as a result
of providing exceptional customer experience.
This session illustrates how successful kitchen and
bath experts create an infrastructure that functions
seamlessly around a core of compelling leadership.

MONDAY, FEB. 8, 1:30 - 3:00 P.M.

WEDNESDAY, FEB. 10, 1:30 - 3:00 P.M. FRIDAY, FEB. 12, 1:30 - 3:00 P.M.

TANDEMLED, NEW LIGHTING
TECHNOLOGY FOR DESIGNERS

HOW WE COOK NOW: A CHEF'S GUIDE
TO RESIDENTIAL APPLIANCES

Greg Price, Task Lighting

This session will introduce and explain the newest lighting technology and how it
affects a space and those in the space. Price will
discuss the built-in WAV technology and how
it integrates with smart home systems right out
of the box without the need for a hub or special app. He will then conduct a workshop with
hands-on demonstrations of how easy it is to
install and set up.

Andrew Forlines, Chef A.F. LLC,
K&B Specialty Training Track

Come learn all about the most up-to-date and
complex cooking appliances, how consumers are
using them and how you can best understand
them as Chef Andrew Forlines explores the
ways modern homeowners use the newest and
most advanced residential appliances. This is an
interactive, hands-on, cooking technology and
technique workshop.

YOUR WEBSITE: THE FRONT DOOR TO
YOUR BUSINESS

TECHNOLOGY WORKSHOP:
MUST-HAVE APPS FOR DESIGN

When once having a basic website was enough,
it must now serve as the new showroom of your
company; showcasing your expertise, services and
projects. This is a crash course on tips and tricks
to create a powerful website. Attendees will be
armed with the knowledge of creating an industry-leading website built for finding new clients
and bringing in sales.

Bring your smart phone or tablet to this workshop
and discover apps that will enhance your design
business. By leveraging the design process and
cloud technology, we will demystify and help you
work toward mastering the tools that can help
with site analysis, conceptual planning, technical
documentation and communication.

Megan Jansky McIntyre,
The Marketing Corner

TUESDAY, FEB. 9, 1:30 - 3:00 P.M.
MARKETING AT A MUCH HIGHER LEVEL
Larry Heuvelman, The Owner
Consultant, Grow Your
Business Track

I will begin by challenging you by saying that we
spend too much money on advertising and in the
wrong areas. Instead,I focus on excellent marketing.

Vanessa DeKoekkoek, 2020,
Design Track

THURSDAY, FEB. 11, 1:30 - 3:00 P.M.
SELLING TO DESIGN BY NOT DESIGNING TO SELL: ROLE PLAYING

Jan Neiges, Jan Neiges CKD
LLC, Grow Your Business Track

ACCESSIBLE LUXURY
THROUGHOUT A LIFETIME

Dani Polidor, Designer &
Realtor, Suite Artistry; Ebony
Stephenson, Owner, Designs
by Ebony; Louie Delaware,
Co-Founder, Living in Place;
Ryan Herd, CEO, Caregiver
Smart Solutions, Grow Your
Business Track

Discover how everyday luxuries can
be incorporated in kitchen and bath
projects to foster inclusion, equity and
equality. Go deep into strategies of
how to positively engage your clients
at all stages of their life. Bring a challenging situation and share your solution or ask for
input from our panel of diverse industry experts.

COLOR SPLASH, A COLORFUL
APPROACH TO DESIGNING YOUR NEXT
KITCHEN OR BATH
Allie Mann, Senior Designer,
Case Design, Design Track

Now more than even our clients need color in
their world! Whether you color inside the lines
or out this session is for you. Join Allie Mann as
she shares several ways she designs kitchens and
bathrooms with color, its importance and how she
empowers her clients to make bold color selections and design choices.

The average designer spends up to eight hours
on a prospect before that prospect becomes a
client; learn how to reduce that down to two.
Jan Neiges has been providing this VFTI course

Kitchen & Bath Business - January 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2021