Kitchen & Bath Business - January 2021 - 45

KBIS 2021

KBB

SPECIAL

SECTION

KEEPING UP THE MOMENTUM: GUIDELINES FOR
KEEPING YOUR CLIENTS ON TRACK

SOCIAL MEDIA: HOW TO GROW AND HUMANIZE
YOUR BRAND WITH VIDEO

Duane Becker, SaPre Training

Shaun Ayala, Best Buy

It is necessary to familiarize designers with the
concepts of cooking kosher, with separate zones
for meat, dairy and pareve.

LABOR FORCE SHORTAGES & SKILLS GAP WHAT CAN YOUR BUSINESS DO?

SPECIFYING GLASS TILE WITH CONFIDENCE

Professional
Development Courses

In this presentation, I will discuss methods you can
use to avoid losing track of your customer, moving
your transaction forward and closing more sales.

Mischa Fisher, ANGI Homeservices

In the near term, businesses must create internal
solutions to combat the impacts with recruitment
and retention being more important than ever.

LIGHTING BY THE NUMBERS: BREAKING DOWN
THE COMPLEXITIES OF CALCULATIONS
Karen Reilly, Lights My Soul

Together, we will review some best practices and
break down the information behind the photometric data from the manufacturers and how you
can use it to meet your client's needs.

You'll learn how to gain confidence when recording, learn about tools you can use and get a better
idea of what content ideas to create.
Vince Molso, Oceanside Glass and Tile

This course is designed to educate on the types of
glass tile on the market today and their benefits.

SURVEY SAYS: OUTDOOR KITCHEN DESIGN
TRENDS & NEW CONSUMER INSIGHTS
Mitch Slater, Danver Stainless Outdoor
Kitchens & Brown Jordan Outdoor Kitchens

This discussion will build on insights from research fielded in Q3/Q4 of 2020 to explore key
learnings and ensure you maintain a pulse on consumers as the industry focuses on recovery.

LIGHTING, LAYOUT, LAYERS & LUMENS:
A DESIGN PROCESS

THE FIVE FUNDAMENTAL BEST PRACTICES OF
RUNNING A HIGH PERFORMING COMPANY, NO
MATTER THE CLIMATE

Margaret Carneal, Margaret Carneal Design

Steve Wheeler, Remodeler's Advantage Inc.

This session will help you decipher lighting specifications to make informed layout strategies. You
will also learn how to achieve " layered lighting. "

Wheeler will share best practices based on metrics,
experience and feedback from high-performing
remodelers and builders.

MAKE YOUR MESSAGE IRRESISTIBLE!

THE IMPACTS OF LIGHTING AND COLOR FOR ALL AGES

Rafael Mael, Maelstrom Marketing

Maria Stapperfenne, CMKBD, Tewksbury Kitchens
& Baths; Natalia Pierce, AKBD, Detail by Design

Discover a powerful three-step formula to make
your message hit home.

MARKETING & BRANDING 101: READY TO STAND
OUT FROM THE CROWD?
Rebecca West, Seriously Happy Homes

Learn how to assess your marketing message and
determine what it needs to be more effective.

MARKETING AUTOMATION - BEST PRACTICES TO
INCREASE LEADS AND GROW YOUR BUSINESS
Jeremy Heilpern, Ammunition

Learn how marketing automation can be used
to generate leads and grow your business in the
home-building industry.

SECRET WEAPONS OF SELLING - EARNING MORE
WITH 3 ESSENTIAL SKILLS
Liz Walton, Walton's Design Solutions

Learn three proven secrets to boost essential skills,
earn trust and increase overall sales.

SMART TECHNOLOGY FOR ALL LIVING IN PLACE CLIENTS
Ryan Herd, Caregiver Smart Solutions; Toni
Sabatino, Toni Sabatino Style

Learn how smart technology can provide medical
solutions in the home, its pros and cons and the
professionals you should work with.

Learn how to use lighting and color to help all
clients live in place.

VIDEO MARKETING: CAPTURE YOUR PROJECT
THEN DOMINATE SEARCH
Brian Javeline, MyOnlineToolbox

Making videos is 50 percent of the marketing
challenge, and how to use them to generate
more quality leads is the other 50 percent.

WHAT EVERY KITCHEN & BATH BUILDER/ REMODELER NEEDS TO KNOW ABOUT LAWSUIT PROTECTION, TAX REDUCTION AND ESTATE PLANNING
Larry Oxenham, American Society for Asset
Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes and achieve
financial peace of mind.

YOU ARE NOT ALL USING THE SAME SALES PROCESS IN YOUR BUSINESS? WHAT A WINNING ONE
LOOKS LIKE AND WHY IT MATTERS
Dan Luck, Kitchen and Bath Business Institute

New technologies must be embraced to scale up
operations or risk losing significant market share
to more progressive competitors who do.

KOSHER KITCHENS - IS THE WORK TRIANGLE DEAD?
Rachel Groundland, Groundland Interiors

Prerecorded & On Demand
Knowledge is Power: So, What Do You Need to
Know to Kick Your Competition's A**?
John Morgan, Green Forest Cabinetry

Calling all winners to join as Morgan shares his
expertise in finding the power in the knowledge
of product, style, economic and industry trends.

CABINETRY " COLLEGE " - PRODUCT FOUNDATIONS,
R&D & TRENDS
Marnie Brenden, CMKBD, MasterBrand Cabinetry

Understanding the different components of cabinetry, construction and features will really help us
understand budget placement, clients'actual needs
and identify these features with confidence.

CAN I TAKE OUT THIS WALL? REMODELING BASICS
FOR KITCHENS AND BATHS
Tamara Myers, Myers Constructs Inc.

This presentation will guide you to become a more
proficient professional, no matter in which segment of the kitchen and bath industry you work.

COLOR CUES - COLOR'S INFLUENCE IN OUR LIVES
Paula Kennedy, CMKBD, CLIPP, CACC,
Timeless Kitchen Design

We are going beyond Color 101 and delving into
how color influences nearly everything in our lives
and how to use it to support a sense of well-being.

LIGHTING THAT WORKS: KITCHEN & BATH
LIGHTING IN THEORY & PRACTICE
Doug Walter, AKBD, AIA, Doug Walter
Architects

Bring an open mind and get ready to participate
in simple class demonstrations and actual kitchen
and bath lighting layout exercises.

THE TRIPLE BOTTOM LINE
OF K&B SUSTAINABLE DESIGN
Kelsey Holtz, Kohler WasteLAB

In this session, we will dive into the different perspectives and approaches your clients may have
on sustainability and make better sense of how to
communicate their needs.

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Kitchen & Bath Business - January 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2021
